This is a link to old post written 1 year ago titled how to optimize your website for multiple keywords. The method remains tried and true, so, if this is something you ever struggled with, here is your chance to see how an SEO company approaches ranking for multiple keywords.
There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO. There are more keywords under the surface than their are keywords revealed.