PPC Management Services or SEO?

in Internet Marketing by Jeffrey_Smith 11 Comments

There are various methods to generate traffic to a website, but which is the most cost-effective solution for your business? PPC Management or SEO? Some traffic-building methods include – PPC management services (pay per click management), SEO (search engine optimization), article marketing, content creation and RSS syndication, using social media engagement, acquiring editorial links from Read More

Skimming PPC Ads for Creative Calls to Action

in Mini-Blogs by Jeffrey_Smith 2 Comments

To say I am an advocate of free traffic from SEO vs. pay per click is an understatement. However, I knew PPC (pay per click advertising) was good for something (Free Market Research). Would we actually use pay per click (no thanks we prefer natural listings) but at least you can use your competitors $$$ Read More

Which is Best? SEO, PPC, Branding, Lead Generation or Advertising

in Internet Marketing by Jeffrey_Smith 27 Comments

All things have their place and supplementing one in place of the other when is comes to SEO, SEM / PPC, advertising, branding or lead generation is not always the best idea. So when it comes to online marketing and implementation, which is the best for you and why? To answer this, finding out where Read More

Organic SEO and Low Hanging Fruit or PPC, Which is Better?

in Internet Marketing by Jeffrey_Smith 32 Comments

Just like planting seeds Organic SEO as an internet marketing strategy requires patience, but the rewards when reaped are plentiful. Although organic optimization is not the first choice for many (depending on the brand and business model) organic search does have inherent benefits that are unparalleled by sponsored or paid advertising tactics.

Why Pay Per Click when Visitors Click Anyway

in Search Engine Optimization by Jeffrey_Smith 2 Comments

What are the benefits of PPC vs. organic long tail optimization? With PPC marketing budgets soaring into the 6 figure range for corporations throughout the US, What are the true benefits of using pay per click marketing as opposed to organic search engine optimization services? First of all I should state, there is a heated Read More