SEO and the Sales Pitch

in SEO Marketing by Jeffrey_Smith 4 Comments

If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, however, SEO can only walk the customers through your door, it can’t make them purchase. SEO and the sales pitch…Are you sending the right message? Read More

Which Types of Keywords are Best for SEO?

in Search Engine Optimization by Jeffrey_Smith 16 Comments

One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most competitive keywords, is it worth the time, energy and effort vs. using keyword research and ranking for dozens if not hundreds of less competitive keywords Read More

I HAVE DESIGN….NOW WHAT?

in SEO by Jeffrey_Smith 5 Comments

This blog post is continued from my last post, “I Have Call-to-Action…Now What?” In that post, we discussed how SEO and a great call-to-action don’t do much to convert sales unless you also have a clean, sleek and intuitive design to match it. The main thing to take away from that post: don’t make your Read More

Are Your Landing Pages Converting?

in SEO by Jeffrey_Smith 3 Comments

Are you making the most of each page? Each page is a landing page in your site that can encourage visitors to take action, delve deeper and evaluate your value proposition or convert into a long-term loyal repeat customers. Ensuring that each page in your site serves as a landing page or target for a Read More