Tag Archives: Sales Cycles and the Sales Funnel

SEO: Keywords Versus Conversions

Would you take on a word class UFC champion if you just learned how to fight? What about if you’re new to football, would you take on the team that just won the super bowl?
Does this marketing strategy sound practical, well-informed or remotely realistic? Hardly, so, right…. So, why would anyone want to take on [...]

SEO: Moving Past Just Rankings

Search engine optimization (SEO) is based on the premise of acquiring search engine rankings, yet rankings alone are not the solution to increased sales conversion. Just like PPC (pay per click marketing) it’s the same search engine delivering traffic from two different types of visitors.
The prospect that is looking for a product or service performs [...]

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