Tag Archives: Search-Behavior

SEO, Rankings and The Way People Search The Web

October 2, 2010 – 11:55 am

Where you rank in search engines matters equally as much as which keywords you rank for; however, you should not confuse rankings, relevance or search behavior when targeting keywords for a new or seasoned SEO campaign.
With the multi-faceted metrics responsible for producing a top search engine ranking, the last thing or rather one of the [...]

By Jeffrey_Smith | Posted in SEO | Also tagged Search-Engine-Positioning, SEO, SEO Rankings and Click Through Rates, The Way People Search the Web | Comments (5)

Search Engine Traffic and the Sales Funnel

May 16, 2010 – 4:33 pm

Which would you rather emphasize (1) reacting to the effects of the competition or (2) implementing SEO and SEM tactics based on causation that cater to the psychology of search? In this post we explore SEO, exploring causes behind keywords and building a bigger sales funnel.
Digging a layer deeper than the surface, it is safe [...]

By Jeffrey_Smith | Posted in SEO | Also tagged Informational Navigational or Transactional Traffic, Keyword Modifiers, Keyword Research Tips, keyword-research, SEO, SEO / SEM Keyword Discovery, The Sales Funnel | Comments (1)

Targeting Behavioral Keywords

December 14, 2009 – 8:30 am

If are familiar with the concept of SEO and targeting specific audiences based on demographic or psychographic profiles, all of that is a wash when you consider targeting consumer search behavior instead.
This by far is one of the most underutilized components of market research. The idea is not to target keywords but to target behaviors [...]

By Jeffrey_Smith | Posted in SEO | Also tagged Intercepting Traffic using Search Behavior, SEO, SEO and Intent, SEO and Search Behavior, Targetign Customers Based On Behavior | Comments (7)

Keywords and Modifers: How Visitors Find Your Website!

July 22, 2009 – 11:19 am

Let’s face it, websites do not optimize themselves and while SEO may not be rocket science, it does require tact and there are various stages and layers involved before you start ranking for substantial keywords. This is why it’s imperative that you create a blueprint for success and use it as a schema to develop [...]

By Jeffrey_Smith | Posted in Internet Marketing | Also tagged Keyword Modifers and SEO, Keyword Stemming, Keyword-Optimization, keywords, Rank for Multiple Keywords, SEO Keyword Research | Comments (54)

Search Behavior & Why Ranking Above the Fold Matters

January 26, 2008 – 1:24 pm

Search behavior ranges for each individual and the level of commitment and resolve a person exhibits when they embark on a search using a search engine is unique.

Although the way we search is unique, based on the keywords and phrases we use, certain elements remain intact, such as the innate desire to click the search [...]

By Jeffrey_Smith | Posted in Articles | Also tagged Ranking-Above-the-Fold, Ranking-Higher-in-Search-Engines | Comments (22)

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