SEO, Rankings and The Way People Search The Web

in SEO by Jeffrey_Smith 5 Comments

Where you rank in search engines matters equally as much as which keywords you rank for; however, you should not confuse rankings, relevance or search behavior when targeting keywords for a new or seasoned SEO campaign. Search Behavior and Keyword Selection With the multi-faceted metrics responsible for producing a top search engine ranking, the last Read More

Search Engine Traffic and the Sales Funnel

in SEO by Jeffrey_Smith 1 Comment

Which would you rather emphasize (1) reacting to the effects of the competition or (2) implementing SEO and SEM tactics based on causation that cater to the psychology of search? In this post we explore SEO, exploring causes behind keywords and building a bigger sales funnel. Is Your Sales Funnel Informational, Navigational or Transactional? Digging Read More

Targeting Behavioral Keywords

in SEO by Jeffrey_Smith 7 Comments

If are familiar with the concept of SEO and targeting specific audiences based on demographic or psychographic profiles, all of that is a wash when you consider targeting consumer search behavior instead. Targeting Search Behaviors Instead of Just Keywords This by far is one of the most underutilized components of market research. The idea is Read More

Keywords and Modifers: How Visitors Find Your Website!

in Internet Marketing by Jeffrey_Smith 54 Comments

Let’s face it, websites do not optimize themselves and while SEO may not be rocket science, it does require tact and there are various stages and layers involved before you start ranking for substantial keywords.  This is why it’s imperative that you create a blueprint for success and use it as a schema to develop Read More

Search Behavior & Why Ranking Above the Fold Matters

in Articles by Jeffrey_Smith 22 Comments

Search behavior ranges for each individual and the level of commitment and resolve a person exhibits when they embark on a search using a search engine is unique. Although the way we search is unique, based on the keywords and phrases we use, certain elements remain intact, such as the innate desire to click the Read More