Tag Archives: Search Engine Optimization |
Sounds like a harsh way to start off a blog post about SEO, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within your own website, content or links then why would you expect a search engine to treat your pages any differently than you do and rank [...]
How themed is your website to appease both your target audience and search engines? From the two extremes, the first being “keyword cannibalization”, where the overlap in keyword use and abuse pushes far past the norm and the second, meaning that there is no structured topic, form or function whatsoever. Having a themed topical thread [...]
Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. While the results are not in on what could be causing such violent shifts in the SERPs, there is however some speculation that heightened trust [...]
Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ever conceived. Hence, providing its scrutinous algorithms with ample relevance and topical structure is a quintessential step towards acquiring a crowning position in the top [...]
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings like unknown competitors jumping from page 3 to page 1 that rise, rank and vanish. Vacillations in search results are normal, but what happens when entire weeks [...]
Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site architecture, it may be too broad, diffused or not specific enough to engage readers and / or search engines. One of the main discrepancies we [...]
What percentage of visitors is leaving your website because they cannot find what they want? Aside from SEO and driving traffic to a website, what happens after they arrive is even more important. Is your sales copy disjointed, is there a clear call to action, are you speaking to the right audience? Are there conversion [...]
Have you ever checked Google and your most cherished SEO ranking was missing in action? Even more disturbing, there is some unforeseen new website or several new sites in your place which you may have seen on page 2 or 3 in your spot? Keep in mind, it’s not the end of the world just [...]
