When top level management is looking for a scapegoat to “pin to the wall” about deviating sales conversions for your website, don’t blame the SEO guy for merely doing his job. SEO’s purpose is to deliver traffic – if a new visitor bounces because the page lacked congruence, focus or a strong call to action [...]
Google is not making SEO “an easy endeavor” for search engine optimization professionals; who, aside from competition have to wade through the waves, ripples and tides of Google’s increasingly stringent filters and potential algorithmic penalties. Such pitfalls (vacillations in search engine rankings) are to be expected, as SEO is based on constantly changing dependent layers [...]
The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of SEO and the strategies and tactics required to assess, enter and conquer a competitive keyword or market, depending on your resolve, skill-set or budget. These [...]
October 19, 2010 – 7:04 am
Here are 5 critical SEO tips to keep in mind if you are frustrated, considering giving up or abandoning a keyword or group of keywords while engaging the optimization process. If you can see the moving parts (the process within the process) one can realize the results are cumulative. This cohesion is a synopsis of [...]
September 14, 2010 – 8:17 pm
To maximize exposure and market share in search engines, you need to make the most of search engine proven synonyms and alternative keyword modifiers. Modifiers (alternative yet specific keywords) are what differentiate websites that have a minuscule trickle of traffic to websites gushing with an abundance of visitors, sales and conversions. This aloof yet effective [...]
Sounds like a harsh way to start off a blog post about SEO, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within your own website, content or links then why would you expect a search engine to treat your pages any differently than you do and rank [...]
How themed is your website to appease both your target audience and search engines? From the two extremes, the first being “keyword cannibalization”, where the overlap in keyword use and abuse pushes far past the norm and the second, meaning that there is no structured topic, form or function whatsoever. Having a themed topical thread [...]
Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. While the results are not in on what could be causing such violent shifts in the SERPs, there is however some speculation that heightened trust [...]
Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ever conceived. Hence, providing its scrutinous algorithms with ample relevance and topical structure is a quintessential step towards acquiring a crowning position in the top [...]
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings like unknown competitors jumping from page 3 to page 1 that rise, rank and vanish. Vacillations in search results are normal, but what happens when entire weeks [...]
Diversifying your keyword portfolio is imperative for any SEO campaign. How many successful business models are vested in one client or only target one type of potential client for their survival? Only the ones that can afford to fold up shop if any unforeseen variables percolate or disrupt that particular monetization model. SEO requires diversity, [...]
Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site architecture, it may be too broad, diffused or not specific enough to engage readers and / or search engines. One of the main discrepancies we [...]
What percentage of visitors is leaving your website because they cannot find what they want? Aside from SEO and driving traffic to a website, what happens after they arrive is even more important. Is your sales copy disjointed, is there a clear call to action, are you speaking to the right audience? Are there conversion [...]
Have you ever checked Google and your most cherished SEO ranking was missing in action? Even more disturbing, there is some unforeseen new website or several new sites in your place which you may have seen on page 2 or 3 in your spot? Keep in mind, it’s not the end of the world just [...]
March 23, 2010 – 10:45 am
It seems that everyone talks about SEO, but the conversation is typically waist deep. The reason why is, if they spilled their most cherished testing methodologies, two things would happen (1) your competition would use them against you and (2) search engine engineer’s would use that information to nullify results through adapting filters to offset [...]
If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, however, SEO can only walk the customers through your door, it can’t make them purchase. We’ve tossed around terms like “usability” and “conversion optimization” and [...]
First I would like to thank Matt Cutts (Software Engineer and Chief of the Webspam Team for Google) and Eric Enge from Stone Temple Consulting for the great interview they published on March 14th. Thanks to this interview, a plethora of looming misconceptions about SEO can be laid to rest or dismissed as conjecture as [...]
Are you thinking to narrow or perhaps “too national” when it comes to SEO and augmenting your global presence? There is a reason for the www in front of your URL, it is after all the world wide web… But what does this mean to you? The WWW implies that somehow in some way, shape or form that you can augment [...]
One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most competitive keywords, is it worth the time, energy and effort vs. using keyword research and ranking for dozens if not hundreds of less competitive keywords [...]
If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is (1) a body of themed and relevant content (b) keyword-rich internal links and deep links from other sites (3) and in-depth keyword research mirrored within [...]
What SEO metrics pass the most weight? Search Engine Optimization (SEO) is all about balance within a virtual ecosystem of variables. If one recedes, the infrastructure which supports a competitive keyword could crumble creating vacillations in the SERPs (search engine result pages). Here are some of the metrics we pay attentions to and why. The [...]
When pondering a simple question, what is SEO? and is it just a bunch of tactics or techniques, this is what came to mind… SEO is many things, but it is really the basis of understanding which keywords, markets and methods produce results. You can tweak all the meta tags and descriptions you want, add [...]
February 7, 2010 – 5:07 pm
One of the most valuable components of an SEO campaign is the correlation of aligning keywords and landing pages. During the early stages of optimization, it is not uncommon to depend on the authority of the homepage to act as a “catch all” page for your websites most coveted keywords. However, the homepage has been [...]
January 11, 2010 – 4:15 pm
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of those signals is link equity. Wasted link equity is often responsible for segments of a website not receiving enough prominence for keywords from search engine [...]
December 22, 2009 – 8:30 am
To those of you who thought SEO was easy, its time you had a chance to see what we are up against… In case you ever wondered what a search engine algorithm was like, just take a look at some of the proposed information retrieval models that could very well “be the engine” behind your [...]
December 5, 2009 – 12:01 pm
Just wanted to share a few effective SEO tips for increasing the degree of search engine trust your website can garner. Most people make the mistake of hording link juice or “not linking out” to other sites from their website in an attempt to preserve their domain and ranking authority. However, did you know that [...]
November 20, 2009 – 8:23 am
When you think about the rate in which content is being created, imitated and shared online daily, the fact is each person has their own preferred method for assimilating information. We all know about the top 3 search engines (Google, Yahoo and Bing) and how SEO is important, but what about other ways to quickly [...]
November 15, 2009 – 11:19 am
Search engine optimization (SEO) is all about keywords, relationships and traction. Despite the fact that not all keywords are worth pursuing, for those that are, there is a formula to keep in mind. There is no need to target keywords, if you can target entire markets instead. Depending on the size, focus and degree of [...]
October 1, 2009 – 1:48 pm
The SEO Tips category on the SEO Design Solutions blog is gaining momentum as a definitive ‘quick and to-the-point’ tactical overview of search engine optimization and SEO techniques. Although this post isn’t as short as it was intended to be, the context still touches on multiple metrics that are important to real world and present-day [...]
Search engine optimization (SEO) is a combination of distinct processes designed to improve search engine placement for your website. However, what does that really mean when you break it down to performance and performance benchmarks? Do higher rankings always translate to higher sales conversion? The answer depends on how thorough your research was in determining [...]
There are various metrics in SEO that contribute to producing aggregate ranking factors that when synchronized properly produce high ranking search engine positions. On page SEO represents 60% of that ranking factor and link transference plays a crucial role in sculpting website authority. Links and link metrics assist users and search engines alike for determining [...]
Too often you hear about horror stories of people trusting the wrong SEO companies only to fall flat in the search engine result pages. To avoid this, there are a few fundamental characteristics of a good SEO campaign that each of you should be aware of. Like any platform, there are advantages and disadvantages, Google, [...]
There is a reason why SEO is never one and done as a practical internet marketing strategy. It takes months to develop the right signals over time for competitive markets. Ranking factors for competitive keywords are constantly in a state of flux and thus must be carefully orchestrated in sequence to produce optimal results. Each [...]
Search behavior is fueled by convenience, and just how convenient is the fact that search engines put information on the shelf and keep it fresh, structured and relevant until that refreshing moment that you type in a search and Ahhhhh, there it is… Just remember, not all information is served fresh. Some posts or pages [...]
February 16, 2009 – 10:19 am
Google currently occupies 72% of the market share for all searches conducted in the US, making it prime real estate for over 60 Million users each day. Despite your industry, attaining a lofty position for multiple keywords through the use of SEO or SEM, represent vast economic and strategic advantage. Even though you may have [...]
January 7, 2009 – 10:49 am
So your boss or upper level management finally got wind of SEO and the order has come from the corporate level to go and find the most reputable SEO company possible to shake the foundation of the web on behalf of their company. Naturally, the most competitive phrases are the target for the first quarter [...]
January 2, 2009 – 7:39 am
Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created. Building strong relationships from page to page in your site is what produces a dominant domain in search engines. However before domain authority occurs, each page [...]
December 28, 2008 – 7:22 am
With over 8 billion searches conducted each month, funneling paid and organic traffic through relevant keywords in search engines is vital for your website. If you knew that 8 out of 10 people choose organic search results over pay per click, would you still use pay per click? Or rather, if you rephrase the question, [...]
December 26, 2008 – 9:36 am
Search engine optimization also known as SEO embraces multiple facets. Each facet is holistically integral to the collective aggregate that comprises a website. Through a plethora of tactics, techniques, timing and trust a website can carve a niche for itself and based on that support system reach millions of prospects. Those prospects are already eager [...]
December 19, 2008 – 9:50 am
Just like the laws of momentum or newtons law, when it pertains to SEO, what goes up, must comes down. Its important to remember this when attempting to find the right equilibrium for your keywords amidst an algorithmic shift or the throes of competition. As you may have noticed, the search engine results are dancing [...]
November 18, 2008 – 9:52 am
Everyone wants to know how to dig in to competitive keywords using SEO to raise their rankings systematically. Well, today we share a series of well known tactics exercised by top SEO firms that get the job done. The process of word stemming, link weight and anchor text diversity for link building are fundamental tactics [...]
November 2, 2008 – 12:28 pm
Depending on the type of website, it’s niche or industry and the level of competition, each requires a distinct tact to be effective amidst the countless competitors who are all vying for the same goal. That goal is to acquire and defend top ranking positions for keywords and key phrases to funnel relevant traffic. With [...]
October 19, 2008 – 1:40 pm
Instead of propagating hoopla with a long introduction or preamble, let’s just get down to some real SEO tactics that you can put into practice to improve your website’s search engine position. If you are familiar with link velocity (the rate in which you acquire or lose links) building links is not about quantity, but [...]
SEO should never be an afterthought, there are essentially two ways to rank (1) as a result of clear planning with deliberate intent and a master game plan developed over time or (2) hey is it too late to fix this site and eek some performance out of it? How many times have you ever [...]
Search Engine Optimization is about more than just continuity, frictionless relevant context, site structure and link popularity. With hundreds of on-page and off-page SEO criteria up for analysis and scrutiny from search engine algorithms, search engine optimization can be divided into multiple facets that require equal attention to augment and nurture your sites holistic profile. [...]
December 16, 2007 – 1:58 am
In the beginning (before SEO), simply having a website was enough. Then people realized, that if they changed a few things here, here and here (titles, keyword density, tags), that search engines would respond differently to their pages. Over time through trial, error, patience and reward, specific methods were devised to strengthen the organic position [...]
November 14, 2007 – 3:03 am
A great deal can be said about not putting your eggs in one basket. Not that we all haven’t heard it all before though. But at the root of this message lies a fundamental wisdom that cannot be denied. Particularly in regard to search engine optimization. -Jeffrey
