Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ever conceived. Hence, providing its scrutinous algorithms with ample relevance and topical structure is a quintessential step towards acquiring a crowning position in the top [...]
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings like unknown competitors jumping from page 3 to page 1 that rise, rank and vanish.
Vacillations in search results are normal, but what happens when entire weeks [...]
Diversifying your keyword portfolio is imperative for any SEO campaign. How many successful business models are vested in one client or only target one type of potential client for their survival? Only the ones that can afford to fold up shop if any unforeseen variables percolate or disrupt that particular monetization model.
SEO requires diversity, without [...]
Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site architecture, it may be too broad, diffused or not specific enough to engage readers and / or search engines.
One of the main discrepancies we find [...]
What percentage of visitors is leaving your website because they cannot find what they want? Aside from SEO and driving traffic to a website, what happens after they arrive is even more important.
Is your sales copy disjointed, is there a clear call to action, are you speaking to the right audience? Are there conversion funnels [...]
Have you ever checked Google and your most cherished SEO ranking was missing in action? Even more disturbing, there is some unforeseen new website or several new sites in your place which you may have seen on page 2 or 3 in your spot?
Keep in mind, it’s not the end of the world just because [...]
March 23, 2010 – 10:45 am
It seems that everyone talks about SEO, but the conversation is typically waist deep. The reason why is, if they spilled their most cherished testing methodologies, two things would happen (1) your competition would use them against you and (2) search engine engineer’s would use that information to nullify results through adapting filters to offset [...]
If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, however, SEO can only walk the customers through your door, it can’t make them purchase.
We’ve tossed around terms like “usability” and “conversion optimization” and “call [...]
First I would like to thank Matt Cutts (Software Engineer and Chief of the Webspam Team for Google) and Eric Enge from Stone Temple Consulting for the great interview they published on March 14th.
Thanks to this interview, a plethora of looming misconceptions about SEO can be laid to rest or dismissed as conjecture as [...]
