Alternative Traffic Sources: Diversity and Conversion

in SEO by Jeffrey_Smith 3 Comments

With all of the marketing jargon about sales funnels, sales cycles, message matching and utilizing enticing value propositions to encourage click throughs and conversions its easy to forget what proceeds them –“causation”, and why it matters. Traffic Sources, Visitors and Conversion Those aspects are merely “effects”, but what about taking a step back and looking Read More

How to Create A Plan B for SEO Rankings

in SEO by Jeffrey_Smith 7 Comments

Does your website have a plan B for SEO rankings? Specifically, does each landing page and its corresponding keywords have a best case alternative or worst case alternative in the event that (a) a page loses relevance (b) incurs a penalty (c) the supporting on page and off page algorithms or ranking factors change or Read More