SEO and Conversion Optimization

Using SEO for New Business Development

August 3, 2009 – 10:32 pm

New business is the corner-stone of any revenue model; with that in mind getting new visitors to your website is paramount as a prime directive for marketing and new business development.
Although SEO is one of the most cost-effective means to deliver traffic to a website, conversion and conversion optimization are critical to capitalize on the [...]

What is Your Click Style?

July 23, 2009 – 10:20 pm

It’s no secret that with SEO it’s all about getting the click! Similarly, there is no doubt that positioning is the first step in monetization and conversion.
If there is no click through (on some level) there is no conversion. What may have started as a tangent stemmed from one search and a keyword, can deliver [...]

By Jeffrey_Smith | Posted in Small Business Marketing | Also tagged Click Appeal, Click Psychology, Click Style, Click Triggers, Click-Through-Conversion, Commerce and Emotional Appeal | Comments (2)

The Laser, the Flashlight and the Funnel

July 15, 2009 – 1:25 pm

Often I use analogies for SEO to communicate concepts for strategic execution. Today’s analogy is about the context of landing pages, call to action and value propositions and honing a unique selling point in comparison to a flashlight, a laser and a funnel. Read further to see the correlation of these seemingly unrelated objects (at [...]

By Jeffrey_Smith | Posted in Search Engine Optimization | Also tagged Focusing Your Value Proposition and Unique Selling Points, Landing Page Optimization, SEO and Conversion Funnels | Comments (7)

Tag Archives: SEO and Conversion Optimization

Using SEO for New Business Development

What is Your Click Style?

The Laser, the Flashlight and the Funnel