How to Double Up on Traffic and Conversions

in SEO Tips by Jeffrey_Smith 3 Comments

Where you rank matters! And whether or not your listing is above the fold in natural search results or on page two or beyond impacts the click through rate. The only thing better than one result in the top 10 in Google, Bing, Yahoo and other search engines is two search results in the top Read More

SEO or Conversion Optimization?

in SEO by Jeffrey_Smith 4 Comments

What’s the point of having a website if you don’t have traffic? Sure, SEO can attract visitors but what good is that in the long-run if that traffic does not convert? SEO or Conversion Optimization? Branding and exposure is one thing, but track-able conversion is what impacts the bottom line. In order to make sure Read More

SEO, Visibility and Conversion

in SEO Marketing by Jeffrey_Smith 4 Comments

Search engine optimization (SEO) will never replace marketing but rather complements it. Businesses need two things today to overcome the competitive advances or others, visibility and conversion. One without the other is simply unacceptable. SEO, Visibility and Conversion Let’s face it, most people searching for SEO services understand two things, (1) they know that what Read More

SEO Guidelines

in SEO by Jeffrey_Smith 15 Comments

Search engine optimization also known by the acronym SEO is comprised of multiple facets. SEO is not a linear process, but rather a holistic evolution involving intricate layers, steps and cumulative stages which  are equally as delicate as they are demanding to perfect. Help Search Engines and Visitors Get on the Same Page However, there Read More

SEO is Not The Only Solution

in Small Business Marketing by Jeffrey_Smith 5 Comments

Search engine optimization is not the only solution, SEO, like a tool, serves a very specific purpose and function, which is to increase exposure for your website. However, just because you gain exposure and drive traffic to a page or a website, does not ensure success alone. Factors such as usability (navigation, image placement, font Read More