Tag Archives: SEO Keywords

SEO Ratios for Content, Links and Competing Pages

Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal links and deep links determines which keywords are liberated from lackluster status to blockbuster SEO rankings.
Within each page is a balance, this balance is between [...]

SEO Keywords: Use Diversity to Avoid Dependency

Diversifying your keyword portfolio is imperative for any SEO campaign. How many successful business models are vested in one client or only target one type of potential client for their survival? Only the ones that can afford to fold up shop if any unforeseen variables percolate or disrupt that particular monetization model.
SEO requires diversity, without [...]

Keyword Research: SEO, Traffic and Conversion

A seasoned SEO will tell you, it’s not always the keywords you choose that will drive the most visitors and traffic to your website.You have to implement keyword research to find the keywords that yield the most traffic and inherent potential for conversion.
Often, according to analytics, it’s the keywords you least expect that outperform your [...]

Are High Paying Keywords or The Most Expensive Keywords Worth It?

If you have to answer this question after a brief pause, chances are, you are using pay per click marketing and paying too much. If you can assess risk versus reward, time to market / exposure and the more market share you own for a root keyword, the higher potential yield it can return (if [...]

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