November 11, 2010 – 8:22 am
Minimizing the negative side effects of tangential traffic that reaches the wrong landing page unintentionally by remodeling the page or imbuing your pages with an alternative purpose can increase profits as a result of “changing the focal point” to managing consumer expectations.
Two things you should avoid are (1) high bounce rates due to lack of [...]
November 26, 2009 – 8:25 am
If you ever wanted to make your organic preferred landing pages rank like PPC Landing Pages, this tutorial is for you. If you understand the implication of this invaluable, long-term SEO tactic, you could free-up thousands of dollars from your marketing budget by relinquishing your dependency on pay per click marketing.
What if each page in your [...]
September 25, 2009 – 5:21 pm
Does your website have a plan B for SEO rankings? Specifically, does each landing page and its corresponding keywords have a best case alternative or worst case alternative in the event that (a) a page loses relevance (b) incurs a penalty (c) the supporting on page and off page algorithms or ranking factors change or [...]
If you ever wanted to make SEO landing pages rank like Pay Per Click (PPC) landing pages, then this tutorial is for you. If you understand the implication of this invaluable, long-term SEO tactic, you could free-up thousands of dollars by relinquishing your dependency on pay per click marketing.
Dilemmas such as paying for click fraud [...]
Search engine optimization (SEO) and pay per click marketing differ in many ways. The distinction is primarily in the way that they both measure return on investment and track conversion. PPC is precise and with the ability to target specific landing pages that are best suited for the consumer, PPC is able to increase the [...]
If you have a top ranking or are working on developing a presence in search engines, then don’t blow it with a weak offer or lackluster landing pages. Be honest about your website, it either converts or it doesn’t. No amount of PPC or SEO will matter if nobody orders what you sell.
Conversion can mean [...]
