November 23, 2008 – 10:02 am
With the various seasons of change that apply to SEO and link building, one thing is certain, some SEO methods and techniques will continue to work, and others, simply will not.
In the constant battle to regulate quality control, Google, Yahoo and other search engines have raised the bar pertaining to standards when gauging the quality [...]
October 30, 2008 – 8:56 am
When it comes to SEO & link building, there are so many factors to equate that it’s difficult to communicate with clients the direct impact of how a link will be measured after indexing.
Links come in many shapes and sizes, internal, one way, reciprocal, editorial or contextual, etc. Not that we are laying claim [...]
Link Popularity and how it pertains to your pages is a key metric in the relevance model of search engines. Just like high school, it was all about popularity and getting in with the clique. Somehow this characteristic carried over into search engines and how they assess your site.
They say that beauty resides within, similarly, [...]
Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link.
Each link has value, for example a PR0 link from a page already present in the Google backlink algorithm using the link:command has far greater value [...]
November 11, 2007 – 12:32 pm
With a multitude of variables involved in procuring top 10 search engine placement sometimes it’s the slightest things that make a difference between a top 100 listing and a top 10. Since algorithms are based on mathematics, one overlooked and rather minuscule detail, oftentimes, could mean the difference between achieving a top 10 ranking or [...]
October 8, 2007 – 11:48 pm
Survival In the SERPs
So what happens when you want a keyword that perfectly summarizes your brand, and one of your competitors wants it more? the simple fact that “someone gets bumped!” It’s just the nature of the top 10. Vying for the pole position is the motivation, but unfortunately there’s only so much room in [...]