With credit markets bare and consumer confidence at an all time low, it is imperative to use capital resources surgically to continue through the prevailing downturn -The focus here is to optimize your marketing budget. Conversion is Good, But at what Price? All marketing efforts increase exposure, and thus the opportunity to increase revenues, but [...]
Search engine optimization also known by the acronym SEO is comprised of multiple facets. SEO is not a linear process, but rather a holistic evolution involving intricate layers, steps and cumulative stages which are equally as delicate as they are demanding to perfect. However, there are fundamental SEO guidelines one can use to incorporate granular [...]
January 21, 2009 – 9:43 am
With all of the rumors floating around the water cooler, misinformation and generic search engine optimization tips that keep anyone seeking the real truth about SEO at arm’s length. What is the gist that so many are missing when it comes to SEO? Is it the fact that you feel SEO is mandatory? Absolutely not, [...]
Before you think about driving traffic to your pages, is your site a destination or a pit stop along the way? Have you ever wondered why SEO really works as a premier advertising & marketing medium? Because convenience coupled with availability puts consumers in the drivers’ seat of where and how they spend their time, [...]
Website optimization is more than just a passing fad, it is the new fulcrum that determines if an online business ranks or tanks in today’s hyper-competitive online environment. Gone are the days when a few adjustments to meta tags and submitting a website through the add url tool were considered website optimization. Now with more [...]