Using SEO to Free Yourself from PPC

in SEO by Jeffrey_Smith 7 Comments

For many the notion of liberating their advertising budget from PPC (pay per click) marketing and using an alternative such as SEO is a frightening gesture. Break Free of Pay Per Click Advertising Although fear can be a great motivator (in addition to ego based bidding when considering the power of a #1 ranking); to Read More

Addicted to SEO

in SEO by Jeffrey_Smith 13 Comments

I have heard the connotation that PPC (pay per click marketing) is like crack, that once you start you can’t stop using it, and for many businesses rightly so. In all seriousness, the notion of the action / reward modality “if you pay/ your website ranks here” is so simple with its deep-rooted psychological and Read More