Tag Archives: SEO Overhauled

SEO Overhauled: It’s not about links, it’s about promotions!

Rather than overreact to rankings alone and scream the sky is falling, for the past 15 months we have been quietly testing new strategies that can withstand the likes of Panda (a quality control classifier) and Penguin (a thematic link sniffing filter) that demotes websites with excessive inbound anchor text  i.e. “unnatural” link signals. Keep […]

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