When search engine rankings for a particular keyword plateau or recede, there are two things most people do (1) freak out or (2) build more links from other websites. However, oftentimes, there is an easier, less complicated solution by leveraging new landing pages and augmenting them with “theme relevant” or related internal pages.
Search engines rank [...]
Sounds like a harsh way to start off a blog post about SEO, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within your own website, content or links then why would you expect a search engine to treat your pages any differently than you do and rank [...]
If you are trying to appease search engines and optimize your content through SEO, then why not look for insights from the trail they leave behind to reverse-engineer the way they interpret semantic clusters of data and the connectedness of certain synonyms, phrases and keyword combinations.
This post discusses how to use Google Analytics to identify [...]
Have you ever checked Google and your most cherished SEO ranking was missing in action? Even more disturbing, there is some unforeseen new website or several new sites in your place which you may have seen on page 2 or 3 in your spot?
Keep in mind, it’s not the end of the world just because [...]
September 20, 2009 – 5:42 pm
Often the effectiveness of search engine optimization is predicated by keywords and SEO rankings. Since this is a primary metric for performance, I would like to share a previously guarded SEO tactic that allows you to control which pages rank for which keywords and if those rankings are either exact match or stemmed broad match [...]
Websites do not rank themselves, right? or do they? Or are rankings a by-product of on page SEO and off page citation from other sites with authority? Today we will like to discuss SEO rankings and the SEO ranking factors that produce them.
Every site has a beginning and where it is today is a work [...]
January 13, 2009 – 10:35 am
Why does the headline on a newspaper have the most compelling caption? Why does it reside at the helm of the page screaming boldly to make a point? Because positioning is important and what better place to equate greatness than at the top of our visual periphery?
Similarly, Google Optimization and SEO rankings above the fold [...]
