Sometimes, especially with SEO tools, you’ve got to go back to move forward. I recently stumbled accross this old video of myself and my good friend Matt Da Cruz from 3 years ago discussing the future of some of the sickest SEO tools ever released for public consumption. This was the precursor to some of the [...]
February 23, 2013 – 12:12 pm
You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, then it’s a simple fix, but for the sake of elaboration, let’s delve deeper into how search engines work and reveal what duplicate content really [...]
February 16, 2012 – 12:21 am
Just like degusting a fine wine to appreciate its full-bodied flavor, don’t omit the chronology that it’s the process of the grapes aging combined with a semblance of subordinate processes that merge a plethora of complex layers into simplified notes to cultivate a delectable, yet exquisite fine wine. In parallel, SEO is quite similar. While [...]
November 28, 2011 – 7:23 pm
Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers. Aside from the glaring monetization prowess of “The Digital Juggernaut” known as Google, just remember “your clicks equate to revenue”. Let’s take a peek behind the numbers from Google’s 2010 profits [...]
November 27, 2011 – 12:00 pm
Is there such a thing in SEO as the off-page inbound link sweet spot? Meaning, finding the tipping-point for inbound links per URL, per keyword… Based on our heuristic testing, absolutely! Just like wine, links get stronger with age – if they are supported by (a) sufficient internal links within the site linking out or [...]
November 2, 2011 – 2:06 am
Is SEO a moving target or are you simply shooting blanks in the dark? It’s no surprise that for those of you trying to get your site ranked that you’ve discovered that SEO is “subject to change” and often on a daily or weekly basis. From Florida updates to Panda maulings, despite the ups and [...]
October 27, 2011 – 8:51 am
Today’s topic is creating content with purpose (adding fresh content on your website) which serves a dual purpose for SEO and user engagement. Both are equally important and necessary in the grand scheme of the evolution of your website. The first short-term purpose is to generate a surge of present-tense traffic. Even if your new [...]
October 15, 2011 – 6:56 am
Theoretically, websites do not get stronger by themselves, they need help. While aging a website is a factor for prolonged growth in rankings, today’s SEO tip shared below works by virtue of on-site evolution in tandem with elevated digital trust and authority (the real purpose of SEO). The undeniable value of adding topical theme-relevant content [...]
September 19, 2011 – 2:41 am
The primary reason why people use search engines is to find answers. Therefore, your websites success depends on whether or not you fully understand the questions people are searching for (the cause behind the cause) and to which degree your landing pages answer those questions or solve their problems. This is known as finding the [...]
August 2, 2011 – 11:13 pm
As smart as Google is, their search engine uses an algorithm based on natural language and the relationships or connectivity of semantic occurrences (otherwise known as shingles, i.e. groups of words or phrases) to ascertain context. These semblances, e.g. relationships are the fabric of relevance and intent and represent the convergence of allowing search engines [...]
Where you rank matters! And whether or not your listing is above the fold in natural search results or on page two or beyond impacts the click through rate. The only thing better than one result in the top 10 in Google, Bing, Yahoo and other search engines is two search results in the top [...]
In an Ode to Google Panda – “the most recent” update, overhaul, tweak, change, revision or any other verb you elect to describe this document classifier phenomenon, the fact remains the same that after 14 years of watching search engines, “change is imminent in search engines”, regardless of what or how you name it. Let’s [...]
SEO Ultimate (the All In One SEO Plugin Created from SEO Design Solutions) has unleashed three new power-packed on page SEO features in the past 6 days. Just last week on 6/21/2011 we were ushering in version 6.0 but now, SEO Ultimate version 6.3 is now available for download from WordPress, the main SEO Ultimate [...]
On the heels of the Panda 2.2 a document classifier (digital quality rater) machine learning algorithm, Google unleashed a long-overdue PageRank update to shake up the web as we know it for SEO’s and webmasters alike. While this event may not carry significance for non-SEO types, for affiliates, webmasters or internet marketers vested in the [...]
In this video Matt DaCruz from Themezoom Revolution walks you through setting up an SEO-infused semantic silo from scratch in DWS from their recently polished, refined graphic user interface. This sleek, uber powerful tool allows you to map out perfectly structured websites (through a streamlined process perfected over years) using methods that would normally take [...]
The initial tests are nearly concluded for The WP Ultimate Theme – an SEO Framework for WordPress developed by SEO Design Solutions (the creators of SEO Ultimate All in One WordPress Plugin). The purpose of the WP Ultimate Theme is simple, to provide more on page SEO options than any theme on the market such [...]
While link building is an important for SEO, the million dollar question is, are your building the right type of links for your website? The truth is, not all links are good for your website and not all links are created equal. Depending on (1) your website (2) the keywords (3) your competition and (4) [...]
It’s understandable why many feel the same way as the woman in the picture about organic SEO. You’ll need patience to see results and cultivating enough patience to reserve judgement is a true test of character; especially when money is on the line and your internal mental dialogue is more like a child on a [...]
Do you understand the correlation of cause and effect, supply and demand and the psychology of desire and fulfillment? While most struggling to make money online may not, those who genuinely thrive in affiliate markets most assuredly do. In order to “elevate your online game”, you’ll need to embrace three simple, yet vital qualifying prerequisites. [...]
There are two critical facets to any SEO or SEM campaign (1) the keywords you target and (2) how effective they are for producing tangible sales, leads, opt-ins or their desired conversion objective. Keyword Selection is the Cornerstone of Conversion Diversifying your keyword and ranking strategy is imperative for (1) targeting phrases within your budget [...]
Competitive keywords crumble from implementing superb site architecture reinforced by a combination of theme-relevant content, strategic secondary navigation and contextual links. Backlinks are only partially responsible for slaying competitive coveted keywords,so before one link is built, make sure your on page SEO is rock-solid with these priceless SEO techniques. -Jeffrey
Today’s post is about 20 things you either forgot or never knew about SEO, including behind the scenes insights covering SEO techniques and tactics and how they all relate in the grand scheme of producing viable, repeatable results. With search engine algorithms being more difficult to impress, creating websites that holistically reinforce themselves both internally [...]
While providing an SEO consultation a few days ago, the client had a severe problem with bleeding ranking factor from using recurring elements of navigation on the sidebar of their website. In layman’s terms, there were too many links in the sidebar. While it may seem like “the logical thing to do” to put all [...]
The only difference between and market-dominant authority site (replete with SEO), a keyword-sniping niche site, a vast shopping cart filled with thousands products or a blog is scope, scale, resource and intent. In a world of consumers, those who scale and profit can afford to thrive, achieve ROI and survive. Those who fail to scale, [...]
Are Quality Raters from Google the End of SEO as We Know it? The idea that a manual review of a website or it’s SEO from a subjective human quality rater (working for search engines) can decide which websites to let slide or penalize is a daunting threat for those forced to compete for search [...]
Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to identify and potentially penalize overtly excessive or frequent occurrences of inbound anchor text that appear “unnaturally” or en mass. Simple But Effective Link Building [...]
When search engine rankings for a particular keyword plateau or recede, there are two things most people do (1) freak out or (2) build more links from other websites. However, oftentimes, there is an easier, less complicated solution by leveraging new landing pages and augmenting them with “theme relevant” or related internal pages. Search engines [...]
Google Rankings are based on finding the “most relevant” websites for keyword searches. Shared Hosting plans have many features – disk space, bandwidth and programming languages supported – that will determine whether your website will interest visitors. If your market niche requires text, images and applications that are best created using a specific programming language, [...]
While I would love to say that there is a definitive SEO Magic Bullet, much to my dismay, and the dismay of millions seeking first page results, there isn’t. While SEO is extremely effective for pushing competitors websites aside (as if by magic), what goes on behind the scenes is often layers of meticulously crafted [...]
Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken Vertical Online Market Tool. In my 14 years of doing SEO, nothing even remotely compares to the power of the Krakken for literally entering and [...]
There are two common dynamics that can play out when seizing the SEO window of opportunity in your market. You are either (1) the most relevant / grandfathered search result for that keyword in search engines or (2) trying to bump a page / competitor who is. Authority transcends the measurement of content or links [...]
Earlier this month, I had the distinct pleasure of meeting up with the Themezoom Revolution (Russell Wright, Sue Bell and Matt DaCruz) during the planning of one of the most sophisticated SEO tools the web has ever witnessed at the ThemeZoom secret labs. This video on Website Silo Architecture is a by product of that [...]
Have you ever wondered how to SEO your website by mapping themed keywords into a silo site architecture? Today’s post will provide a very simple method for determining where a keyword fits into the hierarchy of a website and how to integrate it into a theme to create a self-perpetuating ranking juggernaut in no time. [...]
In short, Google’s love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in favor of quality content and authoritative websites. Protecting the integrity of that love affair can have harsh consequences for those on the fringes of gray [...]
The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of SEO and the strategies and tactics required to assess, enter and conquer a competitive keyword or market, depending on your resolve, skill-set or budget. These [...]
Here is a sneak peak of the recent collaboration with Themezoom / DWS. Although I briefly hinted at the projects we have percolating in the labs, Russell Wright was courteous enough to record and share this video as Matt Da Cruz and I were discussing some of the new market defining SEO features and functions [...]
What are alternative SEO metrics (aside from rankings) you can use to determine if your SEO campaign is working? Quantifying the effects of your efforts is integral as you move up the rankings for intentional and unintentional keywords. There are multiple ways to assess the impact of your SEO campaign aside from using rankings alone. [...]
February 28, 2011 – 7:57 am
How stable are your off-page SEO efforts and how dependent is your website on other websites for rankings? Recently, Google performed an algorithmic update that functions like a chopping block for websites that are algorithmically challenged (light in the pants on relevance), contain minimal content (from a user perspective) or publish duplicate content from other [...]
February 16, 2011 – 7:13 am
Today’s post is about SEO penalties, how they are created and some ways to remove them. Usually I don’t like to reference other sources, but I couldn’t resist to post a short but sweet informative video from Matt Cutts (the ultimate authority on the topic and head of the Google web spam team) as he [...]
February 15, 2011 – 3:15 am
Taking a page from the SEO playbook; have you ever wondered which SEO strategy is best, tiered site architecture with multiple nodes, flat site architecture (with everything in the root) or using theming through siloing to develop layers of content to augment a competitive keyword? Click the image below to find out! Todays post from [...]
February 9, 2011 – 8:12 am
SEO Ultimate, the premiere All-In-One SEO Plugin for WordPress from SEO Design Solutions has just been upgraded to version 4.8 to provide additional SEO features and functionality for enhanced on page optimization. Since SEO Ultimate was designed on a modular framework, it’s like having 20 plugins in one and provides the option of disabling or [...]
February 4, 2011 – 8:25 am
Taking up where we left off yesterday in the Practical, Tactical SEO Guide Part I, next up in the SEO Guide Series is template selection. Choosing the right template for the right task is one of the most underrated SEO techniques, which can either rank or tank a site. The templates you use are directly [...]
January 29, 2011 – 4:53 pm
When rankings vacillate and a website loses position for a conversion-critical keyword, it can be sheer pandemonium for businesses owners, corporate giants or affiliates alike. There are three things to be said about SEO and search engines (1) they work together wonderfully (like Reese’s Peanut Butter and Chocolate) and you rise to the top unchecked [...]
January 24, 2011 – 7:59 am
For those of you currently using SEO Ultimate our Free WordPress SEO Plugin, this is a heads-up to let you know that SEO Design Solutions is developing a companion WordPress theme to complement it amply named “The WP Ultimate Theme”. The idea is simple, your website should rank as good as it looks, which it [...]
January 22, 2011 – 6:39 pm
Just like the argument of which came first the chicken or the egg, in SEO circles, the question over which type of optimization (on page or off page SEO) is more important has echoed as a debate for years. While this post could easily tip in either direction, let’s set the table for the debate [...]
January 2, 2011 – 2:40 pm
Below is a sneak peak of the keyword decisions screen for Domain Web Studio 2.5 prior to the DWS 3.0 update. For the past few weeks I’ve been working with Matt “The Mad Scientist” Da Cruz as he meticulously fine-tuned the SEO metrics and custom parameters built into the “rules engine” for this update. SEO’s [...]
January 2, 2011 – 11:07 am
To kick-off the new year in style, we would like to share a few useful and practical SEO tips for 2011. Each keyword should be carefully considered as a business investment, not just from a viewpoint of a trophy phrase or ranking conquest to quell your competition. Acquiring a raking for a lucrative keyword in [...]
December 22, 2010 – 8:08 am
You may have heard about siloing or theming and siloing your website using SEO, but what does it mean? For those unfamiliar with the jargon or techie nomenclature; siloing simply means categorizing semantic content using a series of inter-linked posts which are ring-fenced to each other and consolidates the collective ranking factor to a top [...]
December 19, 2010 – 9:47 am
When you’re tired of playing childish games like leap-frog in the search results with your competition and are ready to change the subject from recess to biology and literally dissect their SEO game. You’ll need to break out some real SEO tools to analyze your on page and off page SEO efforts. The 3 SEO [...]
