Link Building: SEO Link Types and Tactics

in Link Building by Jeffrey_Smith 8 Comments

Is there a magic SEO bullet for link building or building the proper quality, theme, volume or type of links? Not necessarily, but having a solid strategy and series of tactics at your disposal never hurts when applying the “think before you link” motto. Link Building: SEO Link Types and Tactics Whoever said links are Read More

SEO and (UGC) User Generated Content

in Social Media Optimization by Jeffrey_Smith 5 Comments

For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough topical content to tip the scales in their favor. User Generated Content This problem can be solved from user generated content (allowing the members to Read More

Alternative Traffic Sources: Diversity and Conversion

in SEO by Jeffrey_Smith 3 Comments

With all of the marketing jargon about sales funnels, sales cycles, message matching and utilizing enticing value propositions to encourage click throughs and conversions its easy to forget what proceeds them –“causation”, and why it matters. Traffic Sources, Visitors and Conversion Those aspects are merely “effects”, but what about taking a step back and looking Read More

Content Wars, SEO & the Google Caffeine Sandbox

in SEO by Jeffrey_Smith 3 Comments

In today’s competitive SEO landscape between multimillion dollar content wars, automation and improved search engine filters, how does your website stand up to the competition? Man Vs. Machine: Machine Learning Citation and Relevance As a contingency of SEO, we constantly study the SERPs (search engine result pages) for patterns and insights to assess the variances Read More

Organic SEO: Cultivating Natural Search Engine Rankings

in SEO by Jeffrey_Smith 11 Comments

Each month Google sends millions of visitors to websites positioned highly in the organic / natural search results (the results that occur from peer review and citation not sponsorship). Cultivating Organic Rankings through SEO Although rankings in this region of the page are often the byproduct of organic search engine optimization, there are SEO best Read More

SEO Tips to Maximize Your SEO Campaign

in SEO Tips by Jeffrey_Smith 6 Comments

There are four phases or rather steps that an SEO campaign progresses through in order to reach its ultimate ranking objectives. We have outlined them briefly below and provided tips to maximize traction along the way. SEO Tips to Maximize Your SEO Campaign The four critical steps in a managing a successful SEO campaign are Read More

SEO Consulting: Live SEO Site Review

in SEO Consulting by Jeffrey_Smith 3 Comments

A good friend of mine John Barth from Adazon Labels asked me to take a look at his website to try and diagnose why his pages where not achieving a more prominent position in search engines. This brief overview allows you to look over my shoulder for an impromptu SEO consultation covering duplicate content, shingles Read More

Consolidating On Page SEO with Content, Navigation and Links

in How To Reference Material by Jeffrey_Smith 5 Comments

The first and most powerful source for SEO and rankings is your own website. Consolidating Navigation, 301 Redirects, Content and Link Flow A website deploying topical content, tiered site structure (keeping hops to 3 or less for critical pages) as well as using a definitive navigation schema to maximize internal islands of content is a Read More

Google Algorithm Changes and SERP Watching

in Search Engine Optimization by Jeffrey_Smith 7 Comments

It is no secret to those involved in SEO that Google has recently rolled-out or is testing some newly enhanced features (for usability and design) as well as tweaks to the ranking algorithm as of late. Google Algorithms Changes and SERP Watching The first wave felt weeks ago has now been dubbed “The Mayday Update”, Read More

Search Engine Traffic and the Sales Funnel

in SEO by Jeffrey_Smith 1 Comment

Which would you rather emphasize (1) reacting to the effects of the competition or (2) implementing SEO and SEM tactics based on causation that cater to the psychology of search? In this post we explore SEO, exploring causes behind keywords and building a bigger sales funnel. Is Your Sales Funnel Informational, Navigational or Transactional? Digging Read More

SEO Tips for Internal Links, Deep Links and Sitemaps

in SEO by Jeffrey_Smith 6 Comments

There are thresholds for indexation or rankings which directly correlate to how much link flow or link equity a web page receives from both (1) the site and (2) other sites. In SEO circles, this is known as internal links and deep links respectively. SEO Tips for Server Side Includes, Sitemaps and Internal and External Read More

Do Categories Matter for SEO?

in SEO by Jeffrey_Smith 6 Comments

Implementing contextual categories and granular metrics such as keyword-rich naming conventions vs. non optimal generic or “less descriptive” category names invariably impact your SEO efforts. Are Keywords in Categories Important? Just like the photo above, if your site structure or content lacks formal continuity, rhyme or reason, how can search engines possibly gain context if Read More