Can SEO Keep Up with Constant Change?

in SEO by Jeffrey_Smith 5 Comments

Question: What happens when the relevance set changes and metrics used to score and collect data are dismissed? Answer: The pages that were ranked based on those metrics in a search engines’ index are dismissed as well. Change is Constant When you see violent shifts in rankings, it is not always something your SEO or Read More

Keyword Management and Search Engine Optimization

in Search Engine Optimization by Jeffrey_Smith 5 Comments

There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if you achieve a favorable position or rankings recede as a result of neglect. Search Engine Optimization Keyword Management The Three Stages of Organic Rankings: The Read More

Should You Advertise on Your Blog?

in Web Resources by Jeffrey_Smith 3 Comments

If you are asking yourself the question, should I advertise on my blog? – what is the value and will it compromise my brand? then read further for additional insight to this present-tense conundrum thousands face daily. Should You Advertise on Your Website? Despite the taboo like pretentiousness and the past prejudice business owners blatantly Read More

Shopping for SEO Companies

in SEO Services by Jeffrey_Smith 3 Comments

When you are searching for SEO companies to assist you in achieving better rankings for your Web site, make sure you do your due diligence as far as comparison shopping. It is wise to interview around three to five companies before you make your decision. Shopping for SEO Companies As SEO campaigns are often costly, Read More

Tiered SEO Navigation and Link Structure

in SEO by Jeffrey_Smith 11 Comments

In our previous post called Search Engine Optimization: Creating Tiered Structures, we touched briefly on the importance of site structure and creating cascading or faceted / tiered navigation for search engine optimization through links.  Now it’s time to elaborate the SEO strategy and tactic further. Robust Authority Site Tiered Architecture Under this optimization strategy, each Read More

Search Engine Optimization: Creating Tiered Structures

in Search Engine Optimization by Jeffrey_Smith 17 Comments

Search Engine Optimization is about creating optimal on page structure.  In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific pages and imbue them with all of the appropriate credentials to excel in the SERPs (search engine result pages)  while serving a secondary function (to Read More

SEO Ultimate WordPress SEO Plugin Version 2.0 Released!

in WordPress SEO by Jeffrey_Smith 20 Comments

Wouldn’t it be nice to create streamlined SEO protocols to optimize content naturally or have the ability to go back to your legacy content and revise any element of the output from the title, url, tags, categories, fix canonical issues, find 404 errors (broken links) or implement selective internal linking – now you can with Read More

SEO Tips for Keyword Research, Trend and Competitor Analysis

in SEO Videos by Jeffrey_Smith 4 Comments

Searching for low-tech SEO tips and tactics to identify (1) companies that occupy lucrative keywords (2) what percentage of traffic those keyword represent and (3) other keywords they have optimized as well? Then watch the SEO video below for these easy and informative tips.

SEO Tips to Manage Content Development

in SEO Tips by Jeffrey_Smith 8 Comments

Each page that you add to your site is an asset for SEO. Depending on your content development strategy and execution, you can harness the various cycles of link flow to maximize visibility in search engines. Managing Content Cycles The three cycles of content (fresh, normalized and authoritative) should be part of your SEO arsenal Read More

Google Caffeine, Site Speed and New Search Engine Filters

in Search Engine Optimization by Jeffrey_Smith 16 Comments

Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. Google Caffeine, Duplicate Content & Sensitive Search Engine Filters While the results are not in on what could be causing such violent shifts in the Read More

Applied SEO: Pivotal SEO Metrics

in SEO by Jeffrey_Smith 2 Comments

Knowing which SEO metrics work, why they work and when to employ them, is what differentiates authority sites that enjoy top 3 results in search engines vs. sites that simply can’t pull rank. Domain Trust, Page Strength, the Content and Link Freshness Factor and more… To understand how to create rankings, you have to assess Read More

Creating Optimal URL Structure for SEO

in SEO by Jeffrey_Smith 20 Comments

Creating optimal URL structure is critical to search engine optimization. The one-off site structure is an SEO tactic that has been around for over 10 years and silently kicking dents in the SERPs ever since the inception of search engines. Themed, Flat and One-Off Site Architecture What is the one-off? – The one-off is when Read More