SEO Best Practices: Search Engine Marketing & Promotion

in SEO by Jeffrey_Smith 20 Comments

Rather than make this an SEO how-to manual, we chose to provide a “big picture” view of which steps are critical for launching a successful website in today’s competitive environment. SEO Best Practices Part 2 Marketing and Promotion From the topics covered in SEO Best Practices: Getting Started (part 1) and this post SEO Best Read More

SEO Best Practices: Getting Started

in SEO by Jeffrey_Smith 6 Comments

One of the most undervalued aspects of SEO is the amount of time it takes to develop a website properly. People often wonder why SEO pricing is so exorbitant, it is because you have to work holistically across various metrics and have a baseline of SEO best practices in order to create the appropriate signals Read More

SEO Ultimate 3.0 Adds Rich Snippet Creator

in WordPress SEO by Jeffrey_Smith 32 Comments

SEO Ultimate, the free WordPress SEO plugin from SEO Design Solutions, has been upgraded with a revolutionary new module that takes advantage of one of Google’s latest features for webmasters. SEO Ultimate 3.0 Add Rich-Snippet Editor Just a little over a year ago, Google introduced a new feature in their search results called “rich snippets.” Read More

SEO Ultimate WordPress SEO Plugin Version 2.9.1 Released

in WordPress SEO by Jeffrey_Smith 4 Comments

In the last month, SEO Ultimate (the free WordPress SEO plugin from SEO Design Solutions) has been updated with no less than 8 major functionality upgrades. WordPress 3.0 Compatible SEO Ultimate 2.9.1 Update SEO Ultimate now stands at version 2.9.1. With every new release, SEO Ultimate grows its lead over other WordPress SEO offerings. Deeplink Read More

SEO Basics: How to Bait Search Engine Spiders

in SEO Basics by Jeffrey_Smith 10 Comments

Search engine spiders thrive on fresh content and websites with an abundance of PageRank, authority and pizazz. Instead of making SEO more complicated than necessary, sometimes you need to “go back” to basics to move forward and simplify your search engine optimization approach. Feeding Search Engine Spiders Aside from all of the strategies, methods and Read More

SEO Link Building: Link Volume, Velocity and Diversity

in Link Building by Jeffrey_Smith 7 Comments

Let’s talk about links. Information retrieval and SEO have a sympathetic relationship, however, built within the fabric of search engine algorithms are specific filters (such as null sets) that when they observe a high frequency of a specific metric have a tendency to dampen or normalize its influence – particularly pertaining to links. This is Read More

SEO Rankings, Trust and Relevance Signals

in Search Engine Optimization by Jeffrey_Smith 16 Comments

Who said rankings always make sense. Sometimes the SEO signals, relevance and tip of the iceberg analysis just doesn’t add up. The Tireless Quest to Reach the Top No matter how many times you have seen or used optimization tactics before, there is always a chance (as algorithms are like living breathing organisms) that something Read More

Who Needs SEO If You Have Traffic?

in SEO by Jeffrey_Smith 4 Comments

Almost fooled you on the headline to this post, the fact is, traffic is the objective and with the proper SEO, it is the result; but not all traffic converts which is why you need to know how, when and why to build a better funnel. SEO or Traffic: Which is Better? They say that Read More

The Difference Between SEO, Web 2.0 and Advertising

in SEO by Jeffrey_Smith 10 Comments

The line of moral turpitude is what precludes one webmaster from embellishing on another persons property for financial gain. There is a fine line between SEO, Parasite SEO, Advertising and Web 2.0 Marketing; they are all means to an end, but ultimately at what cost? SEO, Advertising, Automation and Ethics Applying SEO is typically done Read More

Click Throughs and Incentives

in Internet Marketing by Jeffrey_Smith 1 Comment

Incentivising an audience to encourage click throughs and conversion is necessary regardless of the marketing channel or medium used to delivered that traffic to a website. Missed Opportunities are Unlikely with the Proper Incentives Regardless of the fulcrum used to leverage  a traffic source (SEO, SEM, Editorial Exposure, Email Marketing or Advertising); the most significant Read More

SEO Tips To Reverse Engineer Ranking Algorithms

in SEO Tips by Jeffrey_Smith

If you are trying to appease search engines and optimize your content through SEO, then why not look for insights from the trail they leave behind to reverse-engineer the way they interpret semantic clusters of data and the connectedness of certain synonyms, phrases and keyword combinations. Using Google Analytics to Reverse-Engineer Keyword Relevance This post Read More