Tag Archives: Theme Relevance

Leveraging New Landing Pages Using Related Pages

When search engine rankings for a particular keyword plateau or recede, there are two things most people do (1) freak out or (2) build more links from other websites. However, oftentimes, there is an easier, less complicated solution by leveraging new landing pages and augmenting them with “theme relevant” or related internal pages.
Search engines rank [...]

Link Building: The Definitive SEO Guide

The purpose of this document is to (a) identify the various types of links (b) calculate their impact on search engine rankings and (c) provide an overview of the various metrics and link types to create a protocol for SEO best practices.
Which types of links are effective for SEO and why? Link building and [...]

Applied SEO: Pivotal SEO Metrics

Knowing which SEO metrics work, why they work and when to employ them, is what differentiates authority sites that enjoy top 3 results in search engines vs. sites that simply can’t pull rank.
To understand how to create rankings, you have to assess common metrics search engines utilize to grade content and or links:
-Jeffrey

Sacrificing Content for Relevance using SEO

Sometimes you have to “make sacrifices” to keep your website lean, relevant and mean. Every time you add content to your website, the global term weights shift within that site which could either (a) steer the site off topic by diffusing the underlying structure of the sites semantic relevance or (b) improve or decrease rankings [...]

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