SEO Tips to Theme Your Website

in SEO Tips by Jeffrey_Smith 6 Comments

How themed is your website to appease both your target audience and search engines? From the two extremes, the first being “keyword cannibalization”, where the overlap in keyword use and abuse pushes far past the norm and the second, meaning that there is no structured topic, form or function whatsoever. How Themed is Your Website? Read More

Website Authority: Editing Content for SEO Value

in Mini-Blogs by Jeffrey_Smith 11 Comments

Since the topic of reviving old content was brought up earlier today (from linking to a post from the past), I thought it was only fitting to dig into the SEO archives again to harvest yet another opportunity to drive home a point. Can Editing Your Pages Produce Organic Rankings? A website is a work Read More

Unique Search – Targeting Semantic Root Phrases and Keywords

in SEO Basics by Jeffrey_Smith 5 Comments

There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO. There are more keywords under the surface than their are keywords revealed.

Developing Topical Link Weight using Internal and External Links

in Link Building by Jeffrey_Smith 45 Comments

Understanding link weight, topical relevance and the power of optimizing internal and external links is a crucial component of SEO. Assessing how and why a site occupies multiple top 10 positions is not difficult to determine, if you know how and where to look. In fact, you can essentially assess how and why a site Read More