in Link Building, Uncategorized by Jeffrey_Smith

As the search for the latest and greatest link building strategies make their rounds in search engines. Link building using Web 2.0 SEO and Social Bookmarking Sites can be just what the doctor ordered. Just as multiple marketing channels are available for promoting web sites, assessing your own pages strengths or weaknesses can provide you with the impetus to determine if a web 2.0 campaign is necessary to augment organic search placement.

Is Social Bookmarking a Means to an End or Just Common Sense?

You have to ask yourself, do people really care where your pages are hosted if it pops up in the top 10? Some argue, yes and to some extent no, more specifically, why not have more than one page in the top 10, 20 or 30 search results from various sources if the ends justify the means which ultimately is to drive qualified traffic to your website (free of charge). Be fruitful and multiply may be a passage from biblical reference, but something about this ancient ruse has precedence in modern search engine optimization tactics and is worth noting, even if the meaning is used slightly out of context.

Web 2.0 Piggy Back SEO using Social Bookmark Sites

What happens when you (a) have a new site or (b) a website without it’s own innate ranking potential and you want to position your message in front of decision makers for a competitive keyword? Do you, build links like crazy and wait for the allinanchor: links to kick in or do you plot your course, make the needed on page changes to content or create new content and then augment it through using web 2.0 media sites?

The answer in obviously the latter. Although this strategy does not just apply to websites on their way up, this is an excellent method for broadcasting a message and creating a nice horizon of catch all phrases for the top 10, 20 and 30 search results.

Instead of just having one top 10 result, why not blanket the SERP’s (search engine result pages) with keyword specific titles, that can play into your master plan. For example, there are specific websites which have the ability to rise to the top of search engines organically, based on the number of inbound links and resources housed within the site such as wikipedia, articleset.com, ezinearticles.com, goarticles.com, digg.com, netscape’s propeller.com To name a few, whereby one can either link to content on their own website, or publish the content on their network.

Aside from the fact that duplicate content filters exist on a number of search engines, you may wish to allow the original post or page to get indexed first by the major search engines before embarking on this type of popularity ring, but in any case, you can use web 2.0 sites such as these to appear in search engines in some instances overnight. One of the previously mentioned sites had a post within the top 10 of Google for a competitive term slightly over 1 hour over posting it, with positioning like that who needs PPC?

The method is simple, say for example that you write an article on your blog and publish it, let’s assume for now that it’s 48 hours later and the blog is indexed and tagged from search engines as belonging to your site as the originating author. From there you are ready to (a) build some back links to it for the purpose of prolonging it’s duration of organic hang time in the SERPs, as well as (b) establish the page, website or post as an authority in regard to the subject matter. So how do you accomplish this feat? Social book mark websites Here is a list gleaned from the #1 page in Google for “list of social bookmark sites” from blog marketing tactics, “very useful resource, hat’s off to the author of the post by the way”. The extent that you engage these sites is entirely up to you, but it is possible however to create a dynamo of content published on your own pages, web 2.0 sites and referenced links to your site (such as using DIGG) that provide a direct link to your pages from their listing in the SERPs.

Ideally you could employ the catch all phrase on your site with a hefty title, then when you repost the material change the titles slightly to more specific phrases (singular, plural, or acronyms) when applicable. This way, as the web 2.0 sites fight it out to see who is going to dominate the organic listings, all the while, your original post is getting a boost from the backlink, the traffic it produces from each of theses respected networks and their loyal following that constantly seek out new and interesting topics in which to participate, read and vote on. As you will note, in about a week, if your original post had been submerged, it should be back in full force at the top of the listings organically.

In essence it is a win win situation, they get content, you get a link and your post gets the benefit of reproducing itself and moving one several fronts or keywords simultaneously. You can see the benefit of this tactic for example, if you knew you wanted to target a very competitive key phrase, and your website just didn’t have the juice to crack the barrier to entry for the term. By chipping away at it using 3-5 social media networks, all of which are delivering link juice and visibility to your website, and in the interim have the capacity to hit the top 10, 20 and 30 search results to deliver traffic until your site has enough authority.

In the end, people don’t really care how many results there are for a given search or how it got there, only the fact that it is there in the top 10 highly relevant search results at the moment they were looking for it. Not everyone thinks like an SEO optimizer, just point,click and read is the logic behind the majority of the masses, no need to complicate things by over-thinking the means to the end.

So, be fruitful and multiply by replicating your content strategically to move on several fronts. A more advanced version is using this in conjunction with a time released method where you consistently roll out new or related material that is themed over the course of a month to keep the results fresh as over time, they have a tendency to sink in the SERPs over time.

One quick example of this strategy was for the term “Seo Link Building Tips” where 5 out of the 10 results all referenced one post in our site, over time one will rise and the others will fall, but as they do, they are great signposts that occupy the top 20,30 and 40 results with the ability to rank on their own merit for long tail search results over time.  

Read More Related Posts
Crucial Search Engine Optimization Tips
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of ...
READ MORE
Tips on Competitor Analysis, Trust Rank and Deep Links
Researching existing competitors is a mandatory SEO process when evaluating the landscape of any potentially competitive market.  Aside from using simple tactics like Google Blog Search to find out which ...
READ MORE
Keyword Cluster from Google's Wonder Wheel
Today’s SEO tip is a link building strategy based on how to promote keyword stemming (ranking a page for multiple keywords). Specifically this tactic pertains to anchor text selection and execution. ...
READ MORE
Should You Advertise on Your Website?
If you are asking yourself the question, should I advertise on my blog? - what is the value and will it compromise my brand? then read further for additional insight ...
READ MORE
With so much information and mis-information propagating the internet when it comes to link building and SEO. Sometimes it's better to go back to basics when building your search engine ...
READ MORE
SEO, Link Clusters, Age and IP Diversity
Just like getting in on the ground floor of any opportunity makes perfect sense, when it comes to link building and SEO, things are no different. In fact, there is ...
READ MORE
Understanding The SEO Archive Effect
Before you can truly lean into an SEO campaign, there are a few mandatory prerequisites for any website to scale the SERPs (search engine result pages). The most important criteria ...
READ MORE
SEO Tips for Monetizing Your Web Property
Owning a website or blog is great, but how do you make money? One of the most difficult things can be to monetize your web property. Sure, anyone can create ...
READ MORE
Scale or ...
The only difference between and market-dominant authority site (replete with SEO), a keyword-sniping niche site, a vast shopping cart filled with thousands products or a blog is scope, scale, resource ...
READ MORE
How to Avoid SEO Over Optimization
Just because you read a few SEO blogs or heard from a friend of a friend of a friend who once heard that changing meta tags is all it takes, ...
READ MORE
Crucial Search Engine Optimization Tips
SEO Tactics to Outwit Competitors
Link Building Strategies for Search Engine Optimization
Should You Advertise on Your Blog?
Are you building links for SEO the right
SEO, Link Clusters, Age and IP Diversity
Understanding The SEO Archive Effect
SEO Tips to Monetize Your Website
SEO Reality Check! Scope, Scale, Resource and Intent
How to Avoid SEO Over Optimization

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

One thought on “Link Building using Web 2.0 SEO | Social Bookmarking
  1. I believe that this is no longer available. Social Bookmarks are putting no follows on links. So the only great benefit is showing up at the top for a couple days then off the top ten. Problem is that Digg and other social media site are cracking down an banning sites for to many submissions

Comments are closed.