As the search for the latest and greatest link building strategies make their rounds in search engines. Link building using Web 2.0 SEO and Social Bookmarking Sites can be just what the doctor ordered. Just as multiple marketing channels are available for promoting web sites, assessing your own pages strengths or weaknesses can provide you with the impetus to determine if a web 2.0 campaign is necessary to augment organic search placement.
Is Social Bookmarking a Means to an End or Just Common Sense?
You have to ask yourself, do people really care where your pages are hosted if it pops up in the top 10? Some argue, yes and to some extent no, more specifically, why not have more than one page in the top 10, 20 or 30 search results from various sources if the ends justify the means which ultimately is to drive qualified traffic to your website (free of charge). Be fruitful and multiply may be a passage from biblical reference, but something about this ancient ruse has precedence in modern search engine optimization tactics and is worth noting, even if the meaning is used slightly out of context.
Web 2.0 Piggy Back SEO using Social Bookmark Sites
What happens when you (a) have a new site or (b) a website without it’s own innate ranking potential and you want to position your message in front of decision makers for a competitive keyword? Do you, build links like crazy and wait for the allinanchor: links to kick in or do you plot your course, make the needed on page changes to content or create new content and then augment it through using web 2.0 media sites?
The answer in obviously the latter. Although this strategy does not just apply to websites on their way up, this is an excellent method for broadcasting a message and creating a nice horizon of catch all phrases for the top 10, 20 and 30 search results.
Instead of just having one top 10 result, why not blanket the SERP’s (search engine result pages) with keyword specific titles, that can play into your master plan. For example, there are specific websites which have the ability to rise to the top of search engines organically, based on the number of inbound links and resources housed within the site such as wikipedia, articleset.com, ezinearticles.com, goarticles.com, digg.com, netscape’s propeller.com To name a few, whereby one can either link to content on their own website, or publish the content on their network.
Aside from the fact that duplicate content filters exist on a number of search engines, you may wish to allow the original post or page to get indexed first by the major search engines before embarking on this type of popularity ring, but in any case, you can use web 2.0 sites such as these to appear in search engines in some instances overnight. One of the previously mentioned sites had a post within the top 10 of Google for a competitive term slightly over 1 hour over posting it, with positioning like that who needs PPC?
The method is simple, say for example that you write an article on your blog and publish it, let’s assume for now that it’s 48 hours later and the blog is indexed and tagged from search engines as belonging to your site as the originating author. From there you are ready to (a) build some back links to it for the purpose of prolonging it’s duration of organic hang time in the SERPs, as well as (b) establish the page, website or post as an authority in regard to the subject matter. So how do you accomplish this feat? Social book mark websites Here is a list gleaned from the #1 page in Google for “list of social bookmark sites” from blog marketing tactics, “very useful resource, hat’s off to the author of the post by the way”. The extent that you engage these sites is entirely up to you, but it is possible however to create a dynamo of content published on your own pages, web 2.0 sites and referenced links to your site (such as using DIGG) that provide a direct link to your pages from their listing in the SERPs.
Ideally you could employ the catch all phrase on your site with a hefty title, then when you repost the material change the titles slightly to more specific phrases (singular, plural, or acronyms) when applicable. This way, as the web 2.0 sites fight it out to see who is going to dominate the organic listings, all the while, your original post is getting a boost from the backlink, the traffic it produces from each of theses respected networks and their loyal following that constantly seek out new and interesting topics in which to participate, read and vote on. As you will note, in about a week, if your original post had been submerged, it should be back in full force at the top of the listings organically.
In essence it is a win win situation, they get content, you get a link and your post gets the benefit of reproducing itself and moving one several fronts or keywords simultaneously. You can see the benefit of this tactic for example, if you knew you wanted to target a very competitive key phrase, and your website just didn’t have the juice to crack the barrier to entry for the term. By chipping away at it using 3-5 social media networks, all of which are delivering link juice and visibility to your website, and in the interim have the capacity to hit the top 10, 20 and 30 search results to deliver traffic until your site has enough authority.
In the end, people don’t really care how many results there are for a given search or how it got there, only the fact that it is there in the top 10 highly relevant search results at the moment they were looking for it. Not everyone thinks like an SEO optimizer, just point,click and read is the logic behind the majority of the masses, no need to complicate things by over-thinking the means to the end.
So, be fruitful and multiply by replicating your content strategically to move on several fronts. A more advanced version is using this in conjunction with a time released method where you consistently roll out new or related material that is themed over the course of a month to keep the results fresh as over time, they have a tendency to sink in the SERPs over time.
One quick example of this strategy was for the term “Seo Link Building Tips” where 5 out of the 10 results all referenced one post in our site, over time one will rise and the others will fall, but as they do, they are great signposts that occupy the top 20,30 and 40 results with the ability to rank on their own merit for long tail search results over time.