in Mini-Blogs, SEO Consulting, Uncategorized by Jeffrey_Smith

With the top 10 as a benchmark, SEO is all about performance, there are no gray areas (when measuring performance), it either works, or it does not.
SEO is All About Performance, by SEO Design Solutions.
They key is to understand how and why problems arise and how to assess the circumstances that suppress a site or page from buoyancy in the SERPs (search engine result pages).

Determining factors such as:

Spider Traps – Ensuring there are no hiccups present in the code for dynamically loaded pages from a database is one of the primary reasons sites hemorrhage ranking potential through canoncalization. For example, if a php programming error from your data generates multiple tags, you could have several versions of a single page (all fighting for link juice and authority) within your site.

If that occurs, the whole site (or that page) suffer as a result of potential penalization from (multiple occurrences of the same content) in the search engines index.

Clutter and more of the same old new same does not add points to your relevance score, on the contrary it only invokes an algorithmic suppression (to maintain the highest quality for the search engine index) as your pages suppress themselves from greatness.

For this reason, ensuring that each title and description tag on every page is unique you are not shooting holes in your sites ranking potential from a simple oversight such as spider traps or duplicate content is essential.

Server Issues – such as loading time (keep it lean) or if the IP address is shared (hosting multiple sites) or dedicated (exclusive IP or Server for your site) or has it been blacklisted in the past from someone abusing it. Sharing hosted space (on the same IP) with an offending site is also a mark against your site. All of these slight nuances matter and have an impact.

Coding Choices – Do your pages use SEO friendly methods or not? For example, ensuring your coding is conducive to optimization standards like using .HTACCESS files (for the main site or each sub folder) to control how each page is loaded or treated from spiders, the use of Robots.txt (to control which pages are included or excluded) or ensuring your server headers return the appropriate response and that your internal links are optimized properly also can have an impact on search engine rankings.

With a trained eye, it is not difficult to assess why a site is or is not ranking well in search engines, but getting to the place where you have the ability to diagnose or prescribe the right solution to each symptom requires a firm grasp of SEO fundamentals.

Traffic alone does not conquer all, you need conversion and user engagement to seal the deal. So, just because your pages have all the right keywords, but send all of the wrong messages or images to convey the total package a visitor might expect, remember to look beyond keywords for something much more concrete…performance.
 

Read More Related Posts
Keyword Relevance and SEO
Is it better to focus on keywords or on market share instead? If your website has a dominant market position, the keywords visitors use to find your website are irrelevant. ...
READ MORE
Why Forward Linking is as Important as Backlinks
Obviously the obsession for most is off page SEO (building or getting links from other websites)...Well, I have a little secret for you, authority trumps it all. An authority site ...
READ MORE
Overcoming the SEO Barrier to Entry
Websites that are adept in SEO have inherent self defense in search engines. Call it the grandfather effect, topical relevance, term frequency, link popularity, authority or whatever you like, but ...
READ MORE
Which Types of Keywords are Best for SEO?
Today's SEO Tip will cover semantic Theming and Siloing your website to increase topical relevance and search engine rankings. There are a number of  ways to achieve top rankings in search ...
READ MORE
The Differences Between the SEO and Affiliate Mindset
Today's topic is the difference, advantages and disadvantages of SEO and affiliate marketing mindset. The affiliate mindset is bred as a hybrid of function and opportunity. What lays between them is ...
READ MORE
User Generated Content
For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough ...
READ MORE
In this video Matt DaCruz from Themezoom Revolution walks you through setting up an SEO-infused semantic silo from scratch in DWS from their recently polished, refined graphic user interface. This ...
READ MORE
Google Caffeine, Duplicate Content & Sensitive Search Engine Filters
Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. While ...
READ MORE
Getting Back to Page1
Have you ever checked Google and your most cherished SEO ranking was missing in action? Even more disturbing, there is some unforeseen new website or several new sites in your ...
READ MORE
Less than Obvious Uncommon SEO Metrics
Have you ever wondered about the not so obvious SEO metrics that leave you scratching your head trying to figure out how someone managed to acquire a one box (site ...
READ MORE
Keyword Relevance and SEO
Why Forward Linking is as Important as Backlinks
Overcoming the SEO Barrier to Entry
SEO Tips for Theming and Siloing
The Differences Between the SEO and Affiliate Mindset
SEO and (UGC) User Generated Content
Real SEO Tools, Serious Results!
Google Caffeine, Site Speed and New Search Engine
SEO Tips for Getting Back to Page 1
Implementing Uncommon SEO Metrics

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “SEO is All About Performance!
Comments are closed.