November 28, 2011 – 7:23 pm
Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers. Aside from the glaring monetization prowess of “The Digital Juggernaut” known as Google, just remember “your clicks equate to revenue”. Let’s take a peek behind the numbers from Google’s 2010 profits [...]
January 25, 2011 – 7:49 am
Getting your business listings to the top of Google Maps and local search results is a challenge in its own right. I’ve done my share of optimizations for Google Maps and the trick is to create a kick ass listing that shames the rest of them while making it appear and look natural. Trust me, [...]
October 25, 2010 – 6:57 am
Though Google’s recent introduction of Google Instant has been largely well-received by users, it is already causing headaches and heartburn for SEOs who are trying to figure out the ways in which the new feature will change the playing field. The new feature, which works by showing the results of a search as the user [...]
Which is more important, conversion or positioning? Website traffic has always been a barometer to determine just how popular or successful a web property is, correct? Not anymore, as the deluge of information overload rests of the precipice and an abundance of information on every topic forces people to be more selective with how they [...]
If you are asking yourself the question, should I advertise on my blog? – what is the value and will it compromise my brand? then read further for additional insight to this present-tense conundrum thousands face daily. Despite the taboo like pretentiousness and the past prejudice business owners blatantly assumed in consideration to advertising on [...]
December 22, 2009 – 8:30 am
To those of you who thought SEO was easy, its time you had a chance to see what we are up against… In case you ever wondered what a search engine algorithm was like, just take a look at some of the proposed information retrieval models that could very well “be the engine” behind your [...]
October 23, 2009 – 7:58 am
The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the top 5 results). Although the notion is admirable, the reality is, each keyword represents one piece of the semantic pie that corresponds to structuring the [...]
Today’s topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Chronology and relevance reside at the core of search engine optimization and frankly, a website that has remained dormant [...]
April 12, 2009 – 10:45 am
When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy ‘s Law, anything that can go wrong will, particularly when migrating a website, making changes to a template or giving your site a new sub folder or segment. One [...]
November 30, 2008 – 9:42 am
Search Engine Optimization (SEO) is the process of removing obstructions and layering assets to produce tangible results in a controlled fashion. Search engines (aside from their transparency) are like gatekeepers with a specific benchmark. If you exceed that benchmark/criteria, your respective indexed pages can rank very well to gain exposure and garner a higher click-through [...]
November 1, 2008 – 8:56 am
Managing an SEO campaign boils down to measuring and managing key performance indicators. Rather than focusing on one keyword for example, optimize an entire array of related keywords. Rather than looking for links obsessively, focus on capping the link flow and internal linking within your own site to seal up any hemorrhages your website may [...]
Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and buoyancy becomes more apparent in the search engine result pages. So, now that you know which pages made the grade and have gained a touch [...]
April 29, 2008 – 10:57 am
Sometimes the best SEO Strategy is to do nothing at all (after you have set the stage for website authority to augment future growth). With so many facets of search engine optimization, battles in the SERPs (search engine result pages) are won every day across millions of competing phrases by careful adherence to relevance, popularity, [...]
September 16, 2007 – 11:06 am
I am aware that this is way off topic, but we are human after all and although SEO is all I live breathe and sleep, I thought I would share a cool little snippet of code that I found. While taking a spin around the web this morning I stumbled across (no tens inpunded) a [...]
