Infographic: How Profitable is Google?

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Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers. Aside from the glaring monetization prowess of “The Digital Juggernaut” known as Google, just remember “your clicks equate to revenue”. Let’s take a peek behind the numbers from Google’s 2010 profits Read More

CTR Stats to Change Due to Google Instant

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Though Google’s recent introduction of Google Instant has been largely well-received by users, it is already causing headaches and heartburn for SEOs who are trying to figure out the ways in which the new feature will change the playing field. The new feature, which works by showing the results of a search as the user Read More

Website Traffic or Conversion: Which Matters More?

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Which is more important, conversion or positioning? Website traffic has always been a barometer to determine just how popular or successful a web property is, correct? Without Traffic, There is No Conversion Not anymore, as the deluge of information overload rests of the precipice and an abundance of information on every topic forces people to Read More

Should You Advertise on Your Blog?

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If you are asking yourself the question, should I advertise on my blog? – what is the value and will it compromise my brand? then read further for additional insight to this present-tense conundrum thousands face daily. Should You Advertise on Your Website? Despite the taboo like pretentiousness and the past prejudice business owners blatantly Read More

SEO is Great, But What Happens Next?

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The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the top 5 results). You've Got Traffic, Now What? Although the notion is admirable, the reality is, each keyword represents one piece of the semantic pie Read More

How New Content and Post Frequency Impact SEO

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Today’s topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Chronology and relevance reside at the core of search engine optimization and frankly, a website that has remained dormant Read More

Don’t Let Broken Links and Errors Devalue SEO Efforts

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When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy ‘s Law, anything that can go wrong will, particularly when migrating a website, making changes to a template or giving your site a new sub folder or segment. One Read More

Semantic Optimization: Keywords and Co-Occurrence Revisited

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Search Engine Optimization (SEO) is the process of removing obstructions and layering assets to produce tangible results in a controlled fashion. Search engines (aside from their transparency) are like gatekeepers with a specific benchmark. If you exceed that benchmark/criteria, your respective indexed pages can rank very well to gain exposure and garner a higher click-through Read More