Category Archives: Web Resources

Who Said Search Engine Optimization Was Easy?

December 22, 2009 – 8:30 am

To those of you who thought SEO was easy, its time you had a chance to see what we are up against…
In case you ever wondered what a search engine algorithm was like, just take a look at some of the proposed information retrieval models that could very well “be the engine” behind your next [...]

By Jeffrey Smith | Tagged , , , , , | Comments (5) | seo

SEO is Great, But What Happens Next?

October 23, 2009 – 7:58 am

The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the top 5 results).
Although the notion is admirable, the reality is, each keyword represents one piece of the semantic pie that corresponds to structuring the value [...]

By Jeffrey Smith | Tagged , , , , , , | Comments (3) | seo

How New Content and Post Frequency Impact SEO

April 19, 2009 – 9:50 am

Today’s topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO.

Chronology and relevance reside at the core of search engine optimization and frankly, a website that has remained dormant for [...]

By Jeffrey Smith | Tagged , , , , | Comments (13) | seo

Don’t Let Broken Links and Errors Devalue SEO Efforts

April 12, 2009 – 10:45 am

When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy ’s Law, anything that can go wrong will, particularly when migrating a website, making changes to a template or giving your site a new sub folder or segment.

One of [...]

By Jeffrey Smith | Tagged , , , | Comments (10) | seo

Semantic Optimization: Keywords and Co-Occurrence Revisited

November 30, 2008 – 9:42 am

Search Engine Optimization (SEO) is the process of removing obstructions and layering assets to produce tangible results in a controlled fashion.

Search engines (aside from their transparency) are like gatekeepers with a specific benchmark. If you exceed that benchmark/criteria, your respective indexed pages can rank very well to gain exposure and garner a higher click-through rate.

By Jeffrey Smith | Tagged , , , , | Comments (30) | seo

How To Create a Self Sufficient SEO Site

November 1, 2008 – 8:56 am

Managing an SEO campaign boils down to measuring and managing key performance indicators. Rather than focusing on one keyword for example, optimize an entire array of related keywords.

Rather than looking for links obsessively, focus on capping the link flow and internal linking within your own site to seal up any hemorrhages your website may have. [...]

By Jeffrey Smith | Tagged , , , | Comments (4) | seo

Put Your New Google Page Rank To Work!

July 27, 2008 – 6:16 pm

Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and buoyancy becomes more apparent in the search engine result pages.

So, now that you know which pages made the grade and have gained a touch of [...]

By Jeffrey Smith | Tagged , , , | Comments (9) | seo

Sometimes The Best SEO Strategy is to Do Nothing at All!

April 29, 2008 – 10:57 am

Sometimes the best SEO Strategy is to do nothing at all (after you have set the stage for website authority to augment future growth). With so many facets of search engine optimization, battles in the SERPs (search engine result pages) are won every day across millions of competing phrases by careful adherence to relevance, popularity, [...]

By Jeffrey Smith | Tagged , , , | Comments (1) | seo

Cool Google Gadget that Allows You to Watch TV on Your Computer

September 16, 2007 – 11:06 am

I am aware that this is way off topic, but we are human after all and although SEO is all I live breathe and sleep, I thought I would share a cool little snippet of code that I found.
While taking a spin around the web this morning I stumbled across (no tens inpunded) [...]

By Jeffrey Smith | Tagged , , , | Comments (1) | seo