Category Archives: Web Resources |
Which is more important, conversion or positioning? Website traffic has always been a barometer to determine just how popular or successful a web property is, correct? Not anymore, as the deluge of information overload rests of the precipice and an abundance of information on every topic forces people to be more selective with how they [...]
If you are asking yourself the question, should I advertise on my blog? – what is the value and will it compromise my brand? then read further for additional insight to this present-tense conundrum thousands face daily. Despite the taboo like pretentiousness and the past prejudice business owners blatantly assumed in consideration to advertising on [...]
To those of you who thought SEO was easy, its time you had a chance to see what we are up against… In case you ever wondered what a search engine algorithm was like, just take a look at some of the proposed information retrieval models that could very well “be the engine” behind your [...]
The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the top 5 results). Although the notion is admirable, the reality is, each keyword represents one piece of the semantic pie that corresponds to structuring the [...]
Today’s topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Chronology and relevance reside at the core of search engine optimization and frankly, a website that has remained dormant [...]
When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy ‘s Law, anything that can go wrong will, particularly when migrating a website, making changes to a template or giving your site a new sub folder or segment. One [...]
Search Engine Optimization (SEO) is the process of removing obstructions and layering assets to produce tangible results in a controlled fashion. Search engines (aside from their transparency) are like gatekeepers with a specific benchmark. If you exceed that benchmark/criteria, your respective indexed pages can rank very well to gain exposure and garner a higher click-through [...]
Managing an SEO campaign boils down to measuring and managing key performance indicators. Rather than focusing on one keyword for example, optimize an entire array of related keywords. Rather than looking for links obsessively, focus on capping the link flow and internal linking within your own site to seal up any hemorrhages your website may [...]
Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and buoyancy becomes more apparent in the search engine result pages. So, now that you know which pages made the grade and have gained a touch [...]
Sometimes the best SEO Strategy is to do nothing at all (after you have set the stage for website authority to augment future growth). With so many facets of search engine optimization, battles in the SERPs (search engine result pages) are won every day across millions of competing phrases by careful adherence to relevance, popularity, [...]
