Infographic: How Profitable is Google?

in Web Resources by Jeffrey_Smith 6 Comments

Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of called Google: Behind the Numbers. Aside from the glaring monetization prowess of “The Digital Juggernaut” known as Google, just remember “your clicks equate to revenue”. Let’s take a peek behind the numbers from Google’s 2010 profits Read More

Top Local SEO Blogs You Should Know About

in Web Resources by Jeffrey_Smith 8 Comments

Getting your business listings to the top of Google Maps and local search results is a challenge in its own right. I’ve done my share of optimizations for Google Maps and the trick is to create a kick ass listing that shames the rest of them while making it appear and look natural. Trust me, Read More

CTR Stats to Change Due to Google Instant

in Web Resources by Jeffrey_Smith 2 Comments

Though Google’s recent introduction of Google Instant has been largely well-received by users, it is already causing headaches and heartburn for SEOs who are trying to figure out the ways in which the new feature will change the playing field. The new feature, which works by showing the results of a search as the user Read More

Website Traffic or Conversion: Which Matters More?

in Web Resources by Jeffrey_Smith 30 Comments

Which is more important, conversion or positioning? Website traffic has always been a barometer to determine just how popular or successful a web property is, correct? Without Traffic, There is No Conversion Not anymore, as the deluge of information overload rests of the precipice and an abundance of information on every topic forces people to Read More

Should You Advertise on Your Blog?

in Web Resources by Jeffrey_Smith 3 Comments

If you are asking yourself the question, should I advertise on my blog? – what is the value and will it compromise my brand? then read further for additional insight to this present-tense conundrum thousands face daily. Should You Advertise on Your Website? Despite the taboo like pretentiousness and the past prejudice business owners blatantly Read More

Who Said Search Engine Optimization Was Easy?

in Web Resources by Jeffrey_Smith 6 Comments

To those of you who thought SEO was easy, its time you had a chance to see what we are up against… Sure, piece of cake, right? In case you ever wondered what a search engine algorithm was like, just take a look at some of the proposed information retrieval models that could very well Read More

SEO is Great, But What Happens Next?

in Web Resources by Jeffrey_Smith 3 Comments

The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the top 5 results). You've Got Traffic, Now What? Although the notion is admirable, the reality is, each keyword represents one piece of the semantic pie Read More

How New Content and Post Frequency Impact SEO

in Web Resources by Jeffrey_Smith 18 Comments

Today’s topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Chronology and relevance reside at the core of search engine optimization and frankly, a website that has remained dormant Read More

Don’t Let Broken Links and Errors Devalue SEO Efforts

in Web Resources by Jeffrey_Smith 10 Comments

When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy ‘s Law, anything that can go wrong will, particularly when migrating a website, making changes to a template or giving your site a new sub folder or segment. One Read More

Semantic Optimization: Keywords and Co-Occurrence Revisited

in Web Resources by Jeffrey_Smith 30 Comments

Search Engine Optimization (SEO) is the process of removing obstructions and layering assets to produce tangible results in a controlled fashion. Search engines (aside from their transparency) are like gatekeepers with a specific benchmark. If you exceed that benchmark/criteria, your respective indexed pages can rank very well to gain exposure and garner a higher click-through Read More

How To Create a Self Sufficient SEO Site

in Web Resources by Jeffrey_Smith 5 Comments

Managing an SEO campaign boils down to measuring and managing key performance indicators. Rather than focusing on one keyword for example, optimize an entire array of related keywords. Rather than looking for links obsessively, focus on capping the link flow and internal linking within your own site to seal up any hemorrhages your website may Read More

Put Your New Google Page Rank To Work!

in Web Resources by Jeffrey_Smith 9 Comments

Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and buoyancy becomes more apparent in the search engine result pages. So, now that you know which pages made the grade and have gained a touch Read More