in Web Resources by

Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers.

Aside from the glaring monetization prowess of “The Digital Juggernaut” known as Google, just remember “your clicks equate to revenue”.

Let’s take a peek behind the numbers from Google’s 2010 profits to answer any questions about how profitable search as a viable business model is.

Google Behind The Numbers
From: BusinessMBA.org

From Humble Beginnings to Market Dominance

Who would have thought that two college students (Sergey Brin and Larry Page) attending Stanford University 14 years ago would create a content-devouring search engine that re-purposes crawled content (yours and mine) and then makes (others) competitors or yourself bid on related keywords using display / pay per click (PPC) advertising or SEO in the interests of commercial intent / “relevance” would grow to such epic proportions.

Fact: “88% of online search dollars are spent on paid results, even though 85% of searchers click on organic results”

– Vanessa Fox, “Marketing in the Age of Google”, May 3, 2010.

In closing, I believe Google is one of the most brilliant and profitable websites (that wrapped an empire around itself) ever created. But the double edge sword is, Google also has their own agenda!

At the end of the day, what will they do with their power and wealth to make the world a better place?

With power comes responsibility and while Google has an 80% stake in search / market share, perhaps Google could think less about “making others conform to their terms of service” or “penalizing them” if they fail to comply and more about giving back to those whose content they are overtly “borrowing” and leveraging for the sake of profit.

And a profitable market it is indeed, as we can see above… Share your thoughts below or pass this along to others if you enjoyed it. 

Read More Related Posts
SEO Requires Planning and Patience
Search Engine Optimization (SEO) is all about layering processes over time. Often we receive calls from prospects who (a) want to rank for the most competitive keywords and (b) do ...
READ MORE
There is No SEO Magic Bullet!
While I would love to say that there is a definitive SEO Magic Bullet, much to my dismay, and the dismay of millions seeking first page results, there isn't. While SEO ...
READ MORE
SEO Tips to Increase Indexation
Avoiding Google’s supplemental index in the first place is a whole lot easier than trying to get your pages out of it once they lose SERP (search engine result page) ...
READ MORE
Using .htaccess for 301 Redirects, SEO and More
First, the question; why is eliminating duplicate content important to SEO? The answer is predicated on the conditions that are promoted if duplicate content is allowed in place of a ...
READ MORE
minimize links on templates
While providing an SEO consultation a few days ago, the client had a severe problem with bleeding ranking factor from using recurring elements of navigation on the sidebar of their ...
READ MORE
SEO, Syndication and Social Media
There are 3 nodes of relevance to integrate holistically into an internet marketing campaign to ensure a healthy, robust online presence; those nodes or rather prerequisites are SEO, Syndication and ...
READ MORE
Use Compelling Tags for All of Your Pages 1) The tags you use to describe something give it legs online and the ability to rank or tank in search engines. Use ...
READ MORE
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
READ MORE
This simple SEO Tip shows you how you can use wildcard * search operators to “fill in the blanks” and show you the money based on commercial queries and their ...
READ MORE
Where is the Off Page Link Tipping Point?
Is there such a thing in SEO as the off-page inbound link sweet spot? Meaning, finding the tipping-point for inbound links per URL, per keyword… Based on our heuristic testing, absolutely! ...
READ MORE
SEO Requires Planning and Patience
There is No SEO Magic Bullet!
SEO Tips to Increase Indexation
Using .htaccess for 301 Redirects, SEO and More
SEO Navigation Tips for Websites
SEO, Syndication and Social Media
5 Things Seo Companies Won’t Tell You
Go from Zero to Hero with Seo Web
SEO Tips: How to Use Search Queries for
Where Is The SEO Backlink Sweet Spot?

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “Infographic: How Profitable is Google?
  1. Hi there. Some of these allegations are pretty serious. Do you have any way to back them? I really am mostly interested in how Google repurposes content.

  2. @Miguel:

    What I was referring to is they are crawling pages (index,follow) and including them in search results (by the nature of the bots). Then, this hierarchy makes people compete to either (a) use SEO to get to the top or (b) use PPC to skip the line.

    The main benefit Google has is, the content they rank is not their own, it belongs to the web at large. They simply found a way to monetize if (with PPC and the display network)…

  3. Brian says:

    I have little doubt Google will start growing that mobile figure aggresively over the coming 12 months

  4. Great infographic! A lot to think about and lots of information to look into. Thank you.

  5. Gayan says:

    Hi Jeff!,

    Okay I have a bit of a problem. In Google Web master tools it says that I have “duplicated title tags”.

    For your consideration

    *. I have 4 main categories (GNU/Linux, Ubuntu, Downloads and Other) and I haven’t used any tags.

    And under each of these categories Web Master tools says that I have duplicate title tags (I frequently use both Ubuntu and GNU/Linux as categories for my individual posts) .

    Any tips for fixing it?

    Thanks mate.

  6. Very interesting article, Amazing to see these numbers with Google

    thnx

Comments are closed.