Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers.
Aside from the glaring monetization prowess of “The Digital Juggernaut” known as Google, just remember “your clicks equate to revenue”.
Let’s take a peek behind the numbers from Google’s 2010 profits to answer any questions about how profitable search as a viable business model is.
From Humble Beginnings to Market Dominance
Who would have thought that two college students (Sergey Brin and Larry Page) attending Stanford University 14 years ago would create a content-devouring search engine that re-purposes crawled content (yours and mine) and then makes (others) competitors or yourself bid on related keywords using display / pay per click (PPC) advertising or SEO in the interests of commercial intent / “relevance” would grow to such epic proportions.
Fact: “88% of online search dollars are spent on paid results, even though 85% of searchers click on organic results”
– Vanessa Fox, “Marketing in the Age of Google”, May 3, 2010.
In closing, I believe Google is one of the most brilliant and profitable websites (that wrapped an empire around itself) ever created. But the double edge sword is, Google also has their own agenda!
At the end of the day, what will they do with their power and wealth to make the world a better place?
With power comes responsibility and while Google has an 80% stake in search / market share, perhaps Google could think less about “making others conform to their terms of service” or “penalizing them” if they fail to comply and more about giving back to those whose content they are overtly “borrowing” and leveraging for the sake of profit.
And a profitable market it is indeed, as we can see above… Share your thoughts below or pass this along to others if you enjoyed it.
Read More Related Posts
One of the great things about Firefox is how extensible it is. Its enormous add-on library includes themes, persona's, search packs and, most importantly, extensions that add features and tools ...
Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created.
With information flying around the web at breakneck speeds, Google has once again added a new layer of information retrieval and data aggregation with real-time search to the traditional search ...
Keyword research is the first step in any SEO (search engine optimization) campaign. This is the phase where you compile various critical keywords based on your vertical market, competitors, trend ...
You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line?
Impressions matter, but without clear ...
Search engine optimization also known by the acronym SEO is comprised of multiple facets. SEO is not a linear process, but rather a holistic evolution involving intricate layers, steps and ...
With the mass amount of beta tests executed on search algorithms within the Googleplex, search results can often seem like "mixed-fruit" or a "tossed salad" for business owners trying to ...
It’s easy to point fingers when the phone is not ringing and the leads have trickled to a halt. But is that really the best way to optimize your business?
Search Engine Optimization (SEO) is all about layering processes over time. Often we receive calls from prospects who (a) want to rank for the most competitive keywords and (b) do ...
Question: What happens when the relevance set changes and metrics used to score and collect data are dismissed? Answer: The pages that were ranked based on those metrics in a ...
4 Essential Firefox Plugins to Help Your SEO
How to Develop Domain Authority With Deep Links
Will Google Real Time Search Eclipse The Static
Keyword Research is the Key to E-Commerce
Clicks, Keywords and Conversions
SEO and Google Search Engine Result Pages
SEO Requires Planning and Patience
Can SEO Keep Up with Constant Change?