Infographic: How Profitable is Google?

Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers.

Aside from the glaring monetization prowess of “The Digital Juggernaut” known as Google, just remember “your clicks equate to revenue”.

Let’s take a peek behind the numbers from Google’s 2010 profits to answer any questions about how profitable search as a viable business model is.

Google Behind The Numbers
From: BusinessMBA.org

From Humble Beginnings to Market Dominance

Who would have thought that two college students (Sergey Brin and Larry Page) attending Stanford University 14 years ago would create a content-devouring search engine that re-purposes crawled content (yours and mine) and then makes (others) competitors or yourself bid on related keywords using display / pay per click (PPC) advertising or SEO in the interests of commercial intent / “relevance” would grow to such epic proportions.

Fact: “88% of online search dollars are spent on paid results, even though 85% of searchers click on organic results”

- Vanessa Fox, “Marketing in the Age of Google”, May 3, 2010.

In closing, I believe Google is one of the most brilliant and profitable websites (that wrapped an empire around itself) ever created. But the double edge sword is, Google also has their own agenda!

At the end of the day, what will they do with their power and wealth to make the world a better place?

With power comes responsibility and while Google has an 80% stake in search / market share, perhaps Google could think less about “making others conform to their terms of service” or “penalizing them” if they fail to comply and more about giving back to those whose content they are overtly “borrowing” and leveraging for the sake of profit.

And a profitable market it is indeed, as we can see above… Share your thoughts below or pass this along to others if you enjoyed it.

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6 Comments

  1. Miguel Leiva-Gomez
    Posted December 1, 2011 at 1:49 pm | Permalink

    Hi there. Some of these allegations are pretty serious. Do you have any way to back them? I really am mostly interested in how Google repurposes content.

  2. Jeffrey Smith
    Posted December 1, 2011 at 7:39 pm | Permalink

    @Miguel:

    What I was referring to is they are crawling pages (index,follow) and including them in search results (by the nature of the bots). Then, this hierarchy makes people compete to either (a) use SEO to get to the top or (b) use PPC to skip the line.

    The main benefit Google has is, the content they rank is not their own, it belongs to the web at large. They simply found a way to monetize if (with PPC and the display network)…

  3. Brian
    Posted December 2, 2011 at 2:40 pm | Permalink

    I have little doubt Google will start growing that mobile figure aggresively over the coming 12 months

  4. Rob Thomson @ River Homes
    Posted December 5, 2011 at 10:02 am | Permalink

    Great infographic! A lot to think about and lots of information to look into. Thank you.

  5. Gayan
    Posted December 8, 2011 at 7:40 am | Permalink

    Hi Jeff!,

    Okay I have a bit of a problem. In Google Web master tools it says that I have “duplicated title tags”.

    For your consideration

    *. I have 4 main categories (GNU/Linux, Ubuntu, Downloads and Other) and I haven’t used any tags.

    And under each of these categories Web Master tools says that I have duplicate title tags (I frequently use both Ubuntu and GNU/Linux as categories for my individual posts) .

    Any tips for fixing it?

    Thanks mate.

  6. RushHourNews.com
    Posted March 25, 2012 at 7:21 pm | Permalink

    Very interesting article, Amazing to see these numbers with Google

    thnx

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