in Web Resources by Jeffrey_Smith

Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers.

Aside from the glaring monetization prowess of “The Digital Juggernaut” known as Google, just remember “your clicks equate to revenue”.

Let’s take a peek behind the numbers from Google’s 2010 profits to answer any questions about how profitable search as a viable business model is.

Google Behind The Numbers
From: BusinessMBA.org

From Humble Beginnings to Market Dominance

Who would have thought that two college students (Sergey Brin and Larry Page) attending Stanford University 14 years ago would create a content-devouring search engine that re-purposes crawled content (yours and mine) and then makes (others) competitors or yourself bid on related keywords using display / pay per click (PPC) advertising or SEO in the interests of commercial intent / “relevance” would grow to such epic proportions.

Fact: “88% of online search dollars are spent on paid results, even though 85% of searchers click on organic results”

– Vanessa Fox, “Marketing in the Age of Google”, May 3, 2010.

In closing, I believe Google is one of the most brilliant and profitable websites (that wrapped an empire around itself) ever created. But the double edge sword is, Google also has their own agenda!

At the end of the day, what will they do with their power and wealth to make the world a better place?

With power comes responsibility and while Google has an 80% stake in search / market share, perhaps Google could think less about “making others conform to their terms of service” or “penalizing them” if they fail to comply and more about giving back to those whose content they are overtly “borrowing” and leveraging for the sake of profit.

And a profitable market it is indeed, as we can see above… Share your thoughts below or pass this along to others if you enjoyed it. 

Read More Related Posts
Create Traffic or Optimize Existing Traffic?
There comes a point when you cross a particular threshold where the conditional aspects of continuity suggest alternatives, specifically in contention to SEO and conversion. Logic suggests that we need SEO ...
READ MORE
What does the word Optimization mean to you? Although personally, we may have differing opinions about what the term infers, knowing exactly what it means to search engines is ...
READ MORE
Usability Solutions to SEO Challenges
A couple days ago Jeffrey Smith of SEO Design Solutions asked me to look at a client's eCommerce site to help solve an interesting problem. The site offered an popular ...
READ MORE
How To SEO: Off Page SEO Tips
Today I would like to share a brief off page SEO technique that allows you to (1) secure a specific keyword in the SERPs as well as (2) promote keyword ...
READ MORE
With SEO, Timing is Everything!
If you have ever wondered how a particular competitor used SEO to distance themselves distinctly in the top 3 positions for a competitive search term. How is it that they ...
READ MORE
Authority or Rankings Which Matters Most?
Is it rankings that produce website authority or website authority that produces rankings for SEO? Ultimately, which one is more important? Just like the conundrum about which came first the ...
READ MORE
20 Tips to Curb SEO Frustration
Need a way to curb frustration while you are waiting for your SEO and rankings to kick in? Try implementing any of these 20 basic SEO tips to cut down ...
READ MORE
Sure, SEO Delivers Traffic, But What Happens When They Get There?
So now that you have visitors, what's next? Granted, SEO is about driving traffic, but what happens when your SEO has fulfilled its purpose and that traffic arrives? They say ...
READ MORE
Strategies from the SEO Playbook
While working on an internal document dubbed "The SEO Playbook" the question of which strategy is better, sub domains or sub folders?, flat site architecture or themed and siloed content? ...
READ MORE
Competitive Keyword Relevance Thresholds and the Conversion Funnel
Who says less competitive keywords don't convert? You need to know three things about SEO to get started (1) which keywords to target (2) how many competing pages are in ...
READ MORE
Create Traffic or Optimize Existing Traffic?
Semantic Optimization of Keywords for Organic SEO
Usability Solutions to SEO Challenges
How to SEO: Off Page Optimization Tips
With SEO, Timing is Everything!
Authority or Rankings, Which is More Important for
SEO Tips to Shorten Time to The Top
Sure, SEO Delivers Traffic, But What Happens When
Strategies from the SEO Playbook
SEO and Competitive Keyword/Relevance Thresholds

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “Infographic: How Profitable is Google?
  1. Hi there. Some of these allegations are pretty serious. Do you have any way to back them? I really am mostly interested in how Google repurposes content.

  2. @Miguel:

    What I was referring to is they are crawling pages (index,follow) and including them in search results (by the nature of the bots). Then, this hierarchy makes people compete to either (a) use SEO to get to the top or (b) use PPC to skip the line.

    The main benefit Google has is, the content they rank is not their own, it belongs to the web at large. They simply found a way to monetize if (with PPC and the display network)…

  3. Brian says:

    I have little doubt Google will start growing that mobile figure aggresively over the coming 12 months

  4. Great infographic! A lot to think about and lots of information to look into. Thank you.

  5. Gayan says:

    Hi Jeff!,

    Okay I have a bit of a problem. In Google Web master tools it says that I have “duplicated title tags”.

    For your consideration

    *. I have 4 main categories (GNU/Linux, Ubuntu, Downloads and Other) and I haven’t used any tags.

    And under each of these categories Web Master tools says that I have duplicate title tags (I frequently use both Ubuntu and GNU/Linux as categories for my individual posts) .

    Any tips for fixing it?

    Thanks mate.

  6. Very interesting article, Amazing to see these numbers with Google

    thnx

Comments are closed.