in Web Resources by

When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy ‘s Law, anything that can go wrong will, particularly when migrating a website, making changes to a template or giving your site a new sub folder or segment.

One of the primary ways to impact your websites ranking factor is broken links. Essentially, broken links can leech vitality from your most cherished landing pages (by affecting their support system) and negate the trust your website has established with search engines.

Things like plug ins conflicting or getting reset, 301 redirects or .htaccess files getting corrupted of overwritten accidentally, a typo on a robots.txt file could leave your website with a plethora of errors or deindexed or penalized as a result.

Things like borrowing legacy code (for new segments of a site) without making links absolute, a broken parameter in a naming convention or some seemingly harmless change can set off a chain reaction. If you change the infrastructure of a page, the template, the CSS, etc. you take a fair chance that search engines will set you back until they can ascertain if the weighting mechanisms they use approve or disapprove that change.

Sure, there is a 50% chance that nothing will happen and rankings stay buoyant, but what happens when that 50% probability results in something breaking, then what?

First SEO Tool – Google Webmaster Tools:

If you don’t have Google Webmaster tools, now is the time. From the dashboard there is a section that tells you if the crawlers experienced any errors once you log in.

In addition to seeing if any redirects are not resolving, you can download a link listing in excel for all of the site errors (broken links) present in your website. From there, you can either implement redirects to the real pages or fix the html code to represent the proper naming convention / page and eliminate the error.

You can also view content analysis and determine which pages are being treated as duplicates and consider using a canonical tag to correct link flow or changing the meta data or duplicate shingles on those pages.

Second SEO Tool: Xenu’s Link Sleuth

Xenu’s Link Sleuth is a nifty stand alone tool that quickly assesses the link structure of your website. Just download a copy, unzip it, add the URL and stand back as it spiders your website and looks for broken links. This is particularly useful if you have implemented and content management system and have a higher percentage of link locations which could go awry.

On a side note, it is common for a content management system (CMS) system of shopping cart configuration to allow you to use a prefix or suffix in tandem with dynamically extracted data (such as product numbers, tags, etc.) that are similar across many pages.

If each page has enough distinction in the body area at least 70% difference from the normal cookie cutter template then leave it indexed and active as a page that can be harnessed for SEO. Otherwise, consider using a noindex, follow tag in the meta data to pass link weight to more crucial areas of the site, without cannibalizing your other more pertinent pages.

Say for example if the only real distinction is a mfg. description (which will only suffer from duplicate content penalties unless it is unique) and less than 400 words or a tag page with a snippet, both are great for ballooning your website for topical relevance, but without enough link flow can work in reverse.

We will be introducing a suite of plugins for WordPress to rival the All in One SEO pack, there will be over 40 SEO modules for everything from structuring internal links, finding broken links, adjusting all aspects of meta data, a dashboard to structure canonical tags, distinct ways to implement tag functions, and more.

Stay tuned for the upcoming release and in the meantime, we hope you enjoyed the SEO tips and tactics from the SEO Design Solutions Blog. 

Read More Related Posts
On Page SEO Tips for Link Distribution
Ever wondered how to get more from your on page SEO factors? Well then here is a quick tip. Off page SEO such as external links and their respected reputation ...
READ MORE
Linking Out to Create Search Engine Trust
Just wanted to share a few effective SEO tips for increasing the degree of search engine trust your website can garner. Most people make the mistake of hording link juice ...
READ MORE
Is Your Sales Funnel Informational, Navigational or Transactional?
Which would you rather emphasize (1) reacting to the effects of the competition or (2) implementing SEO and SEM tactics based on causation that cater to the psychology of search? ...
READ MORE
Themed, Flat and One-Off Site Architecture
Creating optimal URL structure is critical to search engine optimization. The one-off site structure is an SEO tactic that has been around for over 10 years and silently kicking dents ...
READ MORE
Log in to Google Analytics and "View Traffic Sources".
Google Analytics and Google Webmaster Tools are a storehouse of data which can be used for search engine optimization. However, when combined with a few other stellar SEO tools creates ...
READ MORE
Screenshot of Happy Landing - Landing Page Theme!
Just in case you wondered what we have been perfecting in our testing lab, SEO Design Solutions is proud to introduce The Happy Landings WordPress Theme. Our W3C compliant theme is ...
READ MORE
Does your online marketing make dollars and sense?
Making money with your website is not as difficult as the gentlemen in this graphic depicts.  However, it does require that you understand the basic premise of relevance, positioning and ...
READ MORE
You've Got Traffic, Now What?
The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the ...
READ MORE
SEO for Large Websites Part II
In our first blog post of this 3 part series named SEO for Large Websites Part I, we touched on the importance of defining ranking objectives (from the onset) to ...
READ MORE
Tips on Competitor Analysis, Trust Rank and Deep Links
Researching existing competitors is a mandatory SEO process when evaluating the landscape of any potentially competitive market.  Aside from using simple tactics like Google Blog Search to find out which ...
READ MORE
On Page SEO Tips for Link Distribution
Need More Search Engine Trust? Link Out!
Search Engine Traffic and the Sales Funnel
Creating Optimal URL Structure for SEO
Google SEO: SEM Rush, Xenu, Analytics and Webmaster
Introducing The Happy Landings WordPress Theme!
SEO Marketing Meets Dollars and Sense
SEO is Great, But What Happens Next?
SEO for Large Websites Part II
SEO Tactics to Outwit Competitors

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

10 thoughts on “Don’t Let Broken Links and Errors Devalue SEO Efforts
  1. Don says:

    Awesome. Cannot wait for the release of your tool.

    ALL in One, has been the mainstay of WP SEO for a while now. There is also headspace.

    The more tools the Merrier I say.

  2. Gerald Weber says:

    First off, these are some great suggestions for identifying and correcting broken links on a website. More importantly, I’m really looking forward to your new WordPress plugins. I’m somewhat of a plugin junkie, so I’m interested to see what you guys come up with. However, it might be pretty hard to top everything that comes with All in One SEO =)

  3. Good post, thanks for the info.

  4. Hi Jeffrey,

    I have a question and would appreciate your advice. On my site I have used pages to do 301 redirects to the sub-domains. I am using a plugin on my site to set this up and have made them no-follow. In my Google analytics, there are warnings about these.

    Should I delete them?

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>