in Web Resources by

The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the top 5 results).

You've Got Traffic, Now What?

You've Got Traffic, Now What?

Although the notion is admirable, the reality is, each keyword represents one piece of the semantic pie that corresponds to structuring the value of user intent.

Practical SEO works under the premise that if they type it, you will be there; and not just any page, but the page most suited to solve their query / dilemma. However, it is a timely endeavor, so traffic for traffics sake it not the objective, sales and conversion are…

The following collections of hand-picked documents are based on the notion of what happens next, or what happens after the visitor arrives; which is equally as relevant as why they searched to begin with.

Each page is a destination, but just because you put a page in front of and end-user does not ensure success. Just as SEO takes planning to coordinate, optimizing a keyword that is a dud, is a moot point and should be avoided at all costs.

You’ll need to decipher user-intent based on the tone of keywords searchers use and collaborate your websites content and positioning to intersect relevance with demand. What happens next determines if your page is a hit or miss which can be measured by bounce rate, engagement time and conversion paths or objectives.

People are enticed easily to click on impulse and investigate offers, websites, images and links based on curiosity.  Call it human nature to be curious about the outcome of opening door number 1, 2 or 3 to see what resides behind them.

Search engines provide users with the same ability to express that curiosity in a healthy fashion. They are easy to use, most of the time they do a great job in determining which websites have the most to offer based on the keywords or topics queried.

That still does not remove the website / destination from marketing their wares, so, just because you have traffic, if you are not measuring that traffic against some form of tangible conversion or evaluating the reasons behind those conversions, then how can you expect to segment traffic and provide the ultimate user experience?

SEO is great at delivering traffic, but once they arrive, there must be equal emphasis on matching their expectation with some form of continuity. Otherwise you are working for your competitors by driving more business to those who have figured out that its not about the volume of traffic as much as it is about the quality of traffic SEO produces. 

Read More Related Posts
Is SEO All About the Links?
Links are the fabric of the web, both internal and external links are instrumental for moving from both one page to another or from website to website; but the real ...
READ MORE
How to Double Up on Traffic and Conversions
Where you rank matters! And whether or not your listing is above the fold in natural search results or on page two or beyond impacts the click through rate. The ...
READ MORE
On Page of Off Page SEO, Which is Better?
Just like the argument of which came first the chicken or the egg, in SEO circles, the question over which type of optimization (on page or off page SEO) is ...
READ MORE
SEO Wisdom - If you only knew then, what you know now!
Often you hear people say, "if I only knew then what I know now", and how things would be different if I could have applied the pearls of wisdom from ...
READ MORE
Keywords, Click Throughs and Common Sense
Let's face it, keywords only matter for SEO or PPC, if people actually click them. What occurs next after the post-click is equally as important to make sure they take ...
READ MORE
Getting Back on Track After the Google Mayday Aftermath
If you spend as much time analyzing the SERPs (search engine result pages) as we do for the purpose of proactive SEO planning, you are bound to catch patterns or ...
READ MORE
SEO Tips for 2011
To kick-off the new year in style, we would like to share a few useful and practical SEO tips for 2011. Each keyword should be carefully considered as a business ...
READ MORE
Catchy Titles Have Higher Click Through Rates
Do "Catchy Headlines and Snazzy Titles" that use SEO to rank higher increase conversion? It stands to reason that getting the attention of the reader can make the difference between ...
READ MORE
SEO, Subdomains, Site Architecture and Sitemaps
Today, (with slight hesitation in fear of giving away too much) I am electing to share an effective SEO method which incorporates the use of sitemaps, subdomains and site architecture. ...
READ MORE
Niche Site or Authority Site?
After deciding which type of website to make (an authority site or niche site) determines which SEO approach you unleash on your competition. This scope and search engine optimization method depends ...
READ MORE
Is SEO All About the Links?
How to Double Up on Traffic and Conversions
On Page vs. Off Page SEO
SEO Principles and the Wisdom of Applied SEO
Keyword Performance: Clickthroughs and Common Sense
SEO Tips for the Google Mayday Algorithm Aftermath
SEO Tips for 2011
Catchy Titles Have Higher Click Through Rates
SEO, Subdomains, Site Architecture and Sitemaps
Which Type of Website Should I Make?

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “SEO is Great, But What Happens Next?
  1. Hello
    SEO has future but it is very competitive field and have to be latest up to date.I have checked that documents which you have given.Thank you very much for sharing this with us.

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>