in Web Resources by

The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the top 5 results).

You've Got Traffic, Now What?

You've Got Traffic, Now What?

Although the notion is admirable, the reality is, each keyword represents one piece of the semantic pie that corresponds to structuring the value of user intent.

Practical SEO works under the premise that if they type it, you will be there; and not just any page, but the page most suited to solve their query / dilemma. However, it is a timely endeavor, so traffic for traffics sake it not the objective, sales and conversion are…

The following collections of hand-picked documents are based on the notion of what happens next, or what happens after the visitor arrives; which is equally as relevant as why they searched to begin with.

Each page is a destination, but just because you put a page in front of and end-user does not ensure success. Just as SEO takes planning to coordinate, optimizing a keyword that is a dud, is a moot point and should be avoided at all costs.

You’ll need to decipher user-intent based on the tone of keywords searchers use and collaborate your websites content and positioning to intersect relevance with demand. What happens next determines if your page is a hit or miss which can be measured by bounce rate, engagement time and conversion paths or objectives.

People are enticed easily to click on impulse and investigate offers, websites, images and links based on curiosity.  Call it human nature to be curious about the outcome of opening door number 1, 2 or 3 to see what resides behind them.

Search engines provide users with the same ability to express that curiosity in a healthy fashion. They are easy to use, most of the time they do a great job in determining which websites have the most to offer based on the keywords or topics queried.

That still does not remove the website / destination from marketing their wares, so, just because you have traffic, if you are not measuring that traffic against some form of tangible conversion or evaluating the reasons behind those conversions, then how can you expect to segment traffic and provide the ultimate user experience?

SEO is great at delivering traffic, but once they arrive, there must be equal emphasis on matching their expectation with some form of continuity. Otherwise you are working for your competitors by driving more business to those who have figured out that its not about the volume of traffic as much as it is about the quality of traffic SEO produces. 

Read More Related Posts
Gaining Attention/Market Share through Value Based Conversion
In an attempt to corner “the attention market”, utilizing competitive market intelligence in tandem with practical investigation one can increase the trajectory of happenstance to funnel traffic and engagement to ...
READ MORE
Block Segmentation, Duplicate Content, SEO and IR
Often you here about the need to prevent duplicate content within your own website as it applies to SEO, but why? This is our take on why creating uniquely distinct ...
READ MORE
Don't Confuse the Messenger with The Message!
What does your websites traffic tell you? Keyword obsession regardless of SEO or PPC (pay per click) marketing is a cold hard reality for most businesses online. However, is there ...
READ MORE
Rankings Slip? Assess Metrics to Minimize SERP Volatility
If you closely monitor your SEO rankings, from time to time a ripple enters the SERP’s (search engine result pages) and shakes things up a bit in the index. You ...
READ MORE
Google Caffeine is Live!
When the talk of Google Caffeine hit the street a few months back in August of 2009, SEO's panicked thinking they had to retool their optimization methods to encompass the ...
READ MORE
SEO Basics: How to Bait Search Engine Spiders
Search engine spiders thrive on fresh content and websites with an abundance of PageRank, authority and pizazz. Instead of making SEO more complicated than necessary, sometimes you need to "go ...
READ MORE
What  Separates  Professional SEO's  from Fly-by-Night Amateurs?
In a world where posturing doesn't pay the bills and results define the scope of SEO competence. What are some of the genuine SEO factors that separate amateur SEO's from ...
READ MORE
SEO, Visibility and Conversion
Search engine optimization (SEO) will never replace marketing but rather complements it. Businesses need two things today to overcome the competitive advances or others, visibility and conversion. One without the ...
READ MORE
minimize links on templates
While providing an SEO consultation a few days ago, the client had a severe problem with bleeding ranking factor from using recurring elements of navigation on the sidebar of their ...
READ MORE
There is a reason why they call this The Last Keyword Tool; since it’s the last keyword tool you will ever need, once you understand how to harness and unlock ...
READ MORE
Gaining Attention/Market Share through Value Based Conversion
Block Segmentation, Duplicate Content, SEO and IR
SEO, PPC or Conversion? Which is More Important?
My Rankings Fell: Dealing with a Slip in
Will Caffeinated Results from Google Stir Up Search
SEO Basics: How to Bait Search Engine Spiders
SEO Professionals: What Separates Them from Amateurs
SEO, Visibility and Conversion
SEO Navigation Tips for Websites
The Last Keyword Tool You’ll Ever Need

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “SEO is Great, But What Happens Next?
  1. Hello
    SEO has future but it is very competitive field and have to be latest up to date.I have checked that documents which you have given.Thank you very much for sharing this with us.

Comments are closed.