in Web Resources by Jeffrey_Smith

To those of you who thought SEO was easy, its time you had a chance to see what we are up against…

Sure, piece of cake, right?

Sure, piece of cake, right?

In case you ever wondered what a search engine algorithm was like, just take a look at some of the proposed information retrieval models that could very well “be the engine” behind your next search.

Just as my fellow optimizers are trying to stay afloat, brilliant advances in search engineering ranging from query expansion, static scoring, query expression, taxonomy edge weights and more are making their debut to throw yet another curve ball at those who would try to breach the barrier to entry of the top 10 results.

Aside from competition (which can be equally as fierce), search engine optimization requires that you observe shifts in algorithms so you can make adjustments or fine tuning on the fly.

Some might say “write good content, build links and be patient”, but we prefer to look under the hood to understand the science behind SEO in addition to adhering to basic principles of search.

We know that relevance plays a part, but to really grasp search engines or search engine optimization, you should dig deeper to scratch below the surface to comprehend some of the fundamental processes involved in document retrieval models if you are ever going to appeal to those same algorithms.

Here is a glimpse of a day in the life of SEO research and in this instance observing how hierarchical document taxonomies, location taxonomies, social media or meta data can re rank documents based on who searches, where they are searching from, which medium is prominent (such as inverted indexes or what degree of relaxation/ variance is present).

A fascinating read courtesy of Sergei Vassilvitskii of Yahoo research.

Here is an excerpt

“Typical examples are local search, in which the user is interested only in geographically proximate results [10], multifaceted product search, in which product meta data is effective to restrict search along many dimensions [36], and social search, in which an endorsement by another user may alter the ranking of an object based on the relationship between the user and the endorser.”

The complete PDF is here

Enjoy! 

Read More Related Posts
SEO Tutorial on Developing Website Authority
The conundrum about ranking for specific keywords using search engine optimization (SEO) to rank higher in search engines is based on a trinity of crucial metrics. This SEO tutorial covers SEO ...
READ MORE
SEO, Digital Assets and Moving Past into the Sales Funnel
Search engine optimization (SEO) is based on the premise of acquiring search engine rankings, yet rankings alone are not the solution to increased sales conversion. Just like PPC (pay per ...
READ MORE
Ignore the Long Tail at Your Own Risk
We were contacted by a company touting a top level domain from the 90's, the kind of domain name you can only dream about acquiring for less than $50K-70K in ...
READ MORE
Search Engine Strategies That Work
Properly assessing the competitive landscape from competitive blind spots (prior to entering an online market) can save you months of frustration. You should select keywords within your reach and create ...
READ MORE
Does Updating My Site, Impact SEO?
Link discovery time and deep crawl rates immensely effect SEO. Just because you make changes to your pages does not ensure that those changes are acknowledged by search engine spiders. Since ...
READ MORE
Does your online marketing make dollars and sense?
Making money with your website is not as difficult as the gentlemen in this graphic depicts.  However, it does require that you understand the basic premise of relevance, positioning and ...
READ MORE
Enter the domain (or page in SEM Rush)
Here is a nifty little SEO Tip for mapping out keyword clusters and their corresponding landing pages (within your own site or your competitors) using a combination of the link ...
READ MORE
Which is Best? SEO, PPC, Branding, Lead Generation or Advertising
All things have their place and supplementing one in place of the other when is comes to SEO, SEM / PPC, advertising, branding or lead generation is not always the ...
READ MORE
Finding the Proper Balance of SEO
Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal ...
READ MORE
Google Algorithms Changes and SERP Watching
It is no secret to those involved in SEO that Google has recently rolled-out or is testing some newly enhanced features (for usability and design) as well as tweaks to ...
READ MORE
SEO Tutorial: Practical SEO Training Tips and Tactics
SEO: Moving Past Just Rankings
Ignore the Long Tail at Your Own Risk
Search Engine Strategies That Work
Does Changing My Website Frequently Impact SEO?
SEO Marketing Meets Dollars and Sense
SEO Tips to Spy On Competitors
Which is Best? SEO, PPC, Branding, Lead Generation
SEO Ratios for Content, Links and Competing Pages
Google Algorithm Changes and SERP Watching

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “Who Said Search Engine Optimization Was Easy?
  1. memory cards says:

    The importance of link building in search engine optimization has also been publicized to the point that the Internet is saturated with link building programs. The goal is to obtain an inbound link from a quality.

  2. SEO Sydney says:

    I’ve only been in the SEO sphere for about a year now, but I’ve already seen how much things change in such a short period of time.

  3. best seo says:

    You really have to be a scientist to figure all out. I spend 2-3 hours every day just to gain new insight through a variety of forums. It seems like learning never stops.

Comments are closed.