To those of you who thought SEO was easy, its time you had a chance to see what we are up against…
Sure, piece of cake, right?
In case you ever wondered what a search engine algorithm was like, just take a look at some of the proposed information retrieval models that could very well “be the engine” behind your next search.
Just as my fellow optimizers are trying to stay afloat, brilliant advances in search engineering ranging from query expansion, static scoring, query expression, taxonomy edge weights and more are making their debut to throw yet another curve ball at those who would try to breach the barrier to entry of the top 10 results.
Aside from competition (which can be equally as fierce), search engine optimization requires that you observe shifts in algorithms so you can make adjustments or fine tuning on the fly.
Some might say “write good content, build links and be patient”, but we prefer to look under the hood to understand the science behind SEO in addition to adhering to basic principles of search.
We know that relevance plays a part, but to really grasp search engines or search engine optimization, you should dig deeper to scratch below the surface to comprehend some of the fundamental processes involved in document retrieval models if you are ever going to appeal to those same algorithms.
Here is a glimpse of a day in the life of SEO research and in this instance observing how hierarchical document taxonomies, location taxonomies, social media or meta data can re rank documents based on who searches, where they are searching from, which medium is prominent (such as inverted indexes or what degree of relaxation/ variance is present).
A fascinating read courtesy of Sergei Vassilvitskii of Yahoo research.
Here is an excerpt
“Typical examples are local search, in which the user is interested only in geographically proximate results , multifaceted product search, in which product meta data is effective to restrict search along many dimensions , and social search, in which an endorsement by another user may alter the ranking of an object based on the relationship between the user and the endorser.”
The complete PDF is here…
Read More Related Posts
Selecting the right keywords is a crucial component of SEO. When keywords are wielded properly in alignment to the focal point of each page, the URL structure and internal and ...READ MORE
Do "Catchy Headlines and Snazzy Titles" that use SEO to rank higher increase conversion? It stands to reason that getting the attention of the reader can make the difference between ...READ MORE
Rather than make this an SEO how-to manual, we chose to provide a "big picture" view of which steps are critical for launching a successful website in today's ...READ MORE
Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. While ...READ MORE
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings like unknown ...READ MORE
What's the point of having a website if you don't have traffic? Sure, SEO can attract visitors but what good is that in the long-run if that traffic does not ...READ MORE
When pondering a simple question, what is SEO? and is it just a bunch of tactics or techniques, this is what came to mind... SEO is many things, but it is ...READ MORE
Researching existing competitors is a mandatory SEO process when evaluating the landscape of any potentially competitive market. Aside from using simple tactics like Google Blog Search to find out which ...READ MORE
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...READ MORE
In an attempt to corner “the attention market”, utilizing competitive market intelligence in tandem with practical investigation one can increase the trajectory of happenstance to funnel traffic and engagement to ...READ MORE
Keyword Selection, Content and SEO
Catchy Titles Have Higher Click Through Rates
SEO Best Practices: Search Engine Marketing & Promotion
Google Caffeine, Site Speed and New Search Engine
SEO, Search Engine Reruns and the New Webcache
SEO or Conversion Optimization?
Why SEO Transcends Tips, Tactics or Techniques
SEO Tactics to Outwit Competitors
Go from Zero to Hero with Seo Web
Gaining Attention/Market Share through Value Based Conversion