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SEO Ultimate, the free WordPress SEO plugin from SEO Design Solutions, has been upgraded with a new module that permits fine-tuned link sculpting on your WordPress-powered site.

SEO Ultimate WordPress Plugin Adds "Link Mask Generator" Feature

Version 4.7 adds the Link Mask Generator module that enables this functionality. Thanks to Link Mask Generator, it’s a cinch to implement modern PageRank-sculpting techniques across your WordPress-powered CMS. Here’s how it works:

  1. When editing a post, page, or custom post type in WordPress, the Link Mask Generator scans your post content and locates the hyperlinks contained in your content.
  2. Next, the Link Mask Generator lists the URLs in a new “Link Masks” section of the “SEO Settings” box that SEO Ultimate adds beneath the content editor.
  3. From within the “Link Masks” section, you can choose whether to enable a link mask for each individual hyperlink. A link mask is a “passthrough URL.” For example, you can use link masks to turn a link to into a link to http://www.your-site.tld/go/google/. When visitors go to the alias URL, they are seamlessly redirected to the original.
  4. If you choose to mask a link, Link Mask Generator will intercept the hyperlink’s <a> element as it’s being sent to users and search engines and will swap out the real URL with your alias URL. Link Mask Generator does this on-the-fly without altering the database version of your content.
  5. Link Mask Generator adds a rule to your robots.txt file that deindexes the link mask directory. This effectively stops link juice from flowing through your masked links.

Thanks to this Link Mask Generator paradigm, you can neutralize individual links on individual posts, giving you ultimate control over link juice flow on your site.

Select which links you want to pass SEO ranking factor.

Here are a few of the ways you can use the Link Mask Generator:

  • Advanced SEO types can use link masking to implement virtual theming/siloing techniques.
  • Bloggers can use link masking as a modern replacement for the deprecated nofollow attribute.
  • Affiliate marketers can use link masks as aliases for affiliate URLs. Instead of linking straight to http://www.affiliate-product.tld/?affiliate_id=123456, for example, you can mask that link with a URL such as http://www.your-site.tld/go/affiliate-product/.

SEO Design Solutions is proud to offer this powerful tool as yet another add-on to the popular SEO Ultimate plugin. This new offering expands the list of premium-level SEO Ultimate features not found in any other free plugin.

Link Mask Generator isn’t the only major SEO Ultimate upgrade this holiday season. The Meta Keywords Editor has also recently been updated with a mass-editor for posts, pages, and custom post types. This feature makes it easy to add meta keywords to your old content with minimal effort.

Install SEO Ultimate today to take advantage of the Link Mask Generator as well as the Deeplink Juggernaut, Rich Snippet Creator, 404 Monitor, Title Tag Rewriter, Meta Descriptions Editor, and all the other modules of this powerful SEO plugin. Just use the automated installer on the SEO Ultimate homepage or download the zip file directly from WordPress

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137 thoughts on “Sculpt Link Flow with SEO Ultimate’s New “Link Mask Generator”
  1. While you cannot do that currently with SEO Ultimate, you can inside the WP Ultimate Theme we are launching soon. You can read more about it here –

  2. Max says:

    Thanks for the great plugin.

    I found a little problem.

    under Title Tag Rewriter, if I add the following tags in Page Title Format, it doesn’t show the correct date.

    {post} | {blog} | {month} {day}, {year}

  3. Much respect Zelomi, glad you are enjoy SEO Ultimate. By the way, 6.0 just got released today. Make sure to download a new copy.

    All the best.

  4. Zelomi says:

    Hello Jeff:
    I have upgraded the plugin through the dashboard and it gave me a problem with my last post. everything seemed to be working fine, but on my last post after the ‘read more’tag the page won’t display. It will show me only my gravatar, post title and tags, but no post. On the other ones, it worked. I played with it for hours, and created different versions of the same. it was when i deactivated the plug in, that it works fine again. Am tempted to unistall and install again, but am worried all the keywords/title, etc ive already posted will dissapear. any ideas why this is happening?

    thanks very much

  5. Zelomi says:

    By the way, my last post ( was entirely about how to do easy seo with your plugin. Am hoping there is a way around it, because I really like it and I want to continue using it.
    I dont have the same problem on the other posts though, just on that one. I will try posting something else, see if i have the same problem or its just down to one post only

  6. Dinesh says:

    Can anybody tell me about settings for SEO ultimate with pictures and how to set for max benefit. I was unable to set these settings properly and trying to configure.
    I have some doubts that
    Is Google verification code necessary if i already had activated?
    how to set robots.txt?
    how to use meta description to provide automatically, as some of my posts meta description showing empty

  7. iphoneleaks says:

    hi Mr smith..i am searching for that plugin which gives the tags post in google search result. means i want that my posts are showing with two or three tags…

  8. Pavel says:

    Your plugin is really great, but I’d like to ask you to add one little feature. After adding some questions to FAQ, I’ve noticed that I can’t give to somebody direct link to single FAQ question, so it makes FAQ quite unusable when it contains lot of question. I’ve done necessary changes for myself, but plugin update overwrites them. After all, I think that the right way to gain this feature is ask developers for it. Thanks.

  9. Pavel says:

    Sorry, after posting a comment I’ve noticed that it was written on site of another plugin developer, not FAQ. Delete it, please. :-))

  10. I noticed that the Microdata format supported is is there any plans to support for itemtype? Will the plugin support more than just “review” itemtypes for blogs that do more than reviews? Maybe allow people to create and set additional itemtypes for each category type?

  11. Wype Agency says:

    Hi, thank you for this wonderful plugin! May I add a thing: please add a stripcslashes() in the update_setting function, in order to get rid of those nasty “\” in front of apostrophes…

  12. vamban says:

    There is no doubt seo ultimate is the powerful seo plugin and simply out of box. But had some compatibility issues with other plugins.

    Once after installing seo ultimate with magic fields plugin, wordpress admin settings menu vanished.

    Once i deactivated seo-ultimate plugin, settings menu back in wordpress admin.

    Please help me to resolve the same.

    With regards

  13. i have some problems..

    1. i can’t add noindex and no follow to all categories and tags ..when i save the settings it is automatic reset to Use default.. and it is happen with some categories .. not all categories … plz help me

  14. David says:

    Hey Jeffrey, I’m a recent convert from AIOSEOP, and I’m liking the usability of your plugin much better so far.

    I’ve searched high and low and can’t seem to resolve one issue I’m having with the Page Title Rewriter. Can you help?

    Basically, I’d always like my posts to have the blog name after the title. The “Page Title Format” field has this setup exactly how I want it, but when I edit the page title for an individual page, that blog name gets dropped from the end.

    Any way to enable the blog name to stay appended to the title for custom title names, without having to manually add it to each custom title?


  15. Dan W says:

    Linkbox Inserter is not showing {url} as a permalink. WordPress Version 3.1.3

  16. hussam says:

    iam using all in one seo plugin,but i still have no traffic,or let me say very weak traffic can anybody help me?

    My website is about webhosting offers and i started it on 2010 august!
    my website address :

    If there is any idea please let me know!


  17. You can do that from the main title rewriter page, no need to add anything into the fields, if you use the fields it will rewrite it from the default settings which should be title | blog.

    Make sense?

  18. @David: SEO Ultimate lets you override the default formats for each individual page, including overriding the blog name appended to the end. (This can be a feature or a hindrance depending on how you look at it.) Currently, if you want to add the blog title to the end of a custom page title, you’ll need to do it manually. (AIOSEOP works the same way too, for what it’s worth, but SEO Ultimate’s mass-editors in the Title Tag Rewriter can make it less painful to add/edit any appended blog titles.) I’ll add your idea of formats for custom titles to the ideas list though.

  19. John Sammers says:

    Hi – I love this plugin and use it on all my blogs but (even though a few of the tools glaze my eyes) I don’t get the 404 monitor at all. I have so many entries in there, mainly from Mozilla and most of them have my name on the url after the slash.

    Can you point me to information that can explain what it is about so I can set it up properly?

    Actually, a few of the tools in the plugin could do with an explanation for dummies so we can set them up properly. Tools work much better when people know how to use them.


  20. Chris says:


    Is this plugin wp-mu compatible.
    I tried many seo plugins and alot dont work properly with it.

  21. @Chris: I use SEO Ultimate on a couple WordPress multi-site setups and it works fine.

  22. @Dan W: Linkbox Inserter is converting {url} to the permalink in my tests. Are you sure you have the correct capitalization and there’s no extra whitespace?

  23. @Justin Germino: support and additional itemtype support are on the future feature ideas list for Rich Snippet Creator. Thanks for your input.

  24. Patrick says:

    Thank you very much for this plugin I switched from “All in One Seo” next to “Platinium SEO” but when I find this plugin I deleted “Platinium coz this one is much more better and have more options ! Keep up good work ! Btw sorry for my english ; )

  25. Konstantin says:

    not work “mask url”
    write after /go/ for example GOOGLE and user go to 404 page after click

    version 6.7
    firefox 4

    for example –

    help me please

  26. Konstantin says:

    forget… WP 3.2.1

  27. Konstantin says:

    Deeplink Juggernaut – not work too… so strange… better will use other plugin…

  28. The LDA says:


    Great plugin but getting issues with link masking.

    Go loads of 404 errors in webmasters. Robots.txt had not been updated to disallow so update manually. Just FYI.

    Problem I cannot solve is that the mask goes to a 404 error before hitting the correct external page. Is this correct.

    I notice on the comments that it has been mentioned before but not responded to.

    Is the idea that 404 is correct but doesn’t matter as the robots.txt should disallow. Or should 404 errors not occur?

    Would greatly seek SEO Ultimate clarification here as it seems to be a common question but the plugin notes on this section aren’t too clear.

    Otherwise, great plugin! :)


  29. Hayden says:

    The above article says:
    Affiliate marketers can use link masks as aliases for affiliate URLs. Instead of linking straight to http://www.affiliate-product.tld/?affiliate_id=123456, for example, you can mask that link with a URL such as http://www.your-site.tld/go/affiliate-product/.

    Jeffry, could you please explain that a bit for those of us who aren’t quite so tech savvy. What do you put in the box after the /go/ ? Would that be anything you wish or does it need to lead somewhere? Please explain a little more. Thanks very much.

  30. When you have seo plugins already in your wordpress web site and you modify them, does that affect your Google rankings?

  31. Hi to all, since I am genuinely eager of reading this website

  32. Just a question about Link Masking.. this is not Cloaking lets say for instance a affiliate link which is penalized by google correct?

  33. By the way sorry.. I caught the post by @marcus.. Anyways this plugin totally BLEW ME AWAY.. Using most of the others for years like yoast’s, All-in-one and the ‘other’ one THIS one kick BUTT! Thanks you guys!

  34. Hi guys, like many of the people posting here, I have moved from All in One Seo to Seo Ultimate.

    I am very satisfied of my choose and I applied this technology to all my web sites.

    Only I can’t make working link mask.
    If I put any url let say “” and use as alias URL the key “google” the pages that will contain the link “” will show instead

    It should be correct but clicking on such link I will be redirect to the same page as a refresh.

    If you could help to solve this issue I would appreciate.

  35. Michael Scotty says:

    I transferred my site and lost all my images. My data base had to be restored to an earlier date. In the process 10 articles were lost. I recreated and published them. The links to them through search engines are broken. How to I redirect the old url to the new url using SEO ultimate.

  36. SEO Ultimate does not have redirect function, try redirection plugin for that.

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