This article is guest-posted by WordPress Expert John Lamansky.
Some WordPress SEO modifications are so simple that they just necessitate some tweaking instead of a full-blown plugin. My new WordPress Tweaks plugin adds a variety of additional options and settings to WordPress, including SEO tweaks.
Here are some WordPress SEO issues the plugin can take care of:
Unfortunately, some themes display entire blog post contents on archive pages. This can result in your archives and single post pages inflicting duplicate content penalties on each other — not good for purposes of ideal SERP visibility.
WordPress Tweaks has a “Show post excerpts (instead of full content) on archive pages” option that’ll take care of this for you on category, tag, and date archives.
Irrelevant Anchor Text
Search engines give weight to anchor text when determining the subject matter of a webpage. (As demonstrated by the fact that a Google search for “click here” shows the Adobe Reader download page at #1.)
However, if you use the “more” tag in your posts, you’re going to have a lot of links pointing at your posts with “Read more” anchor text or something similar.
Just enable the “Add ‘nofollow’ to ‘Read more’ links” tweak to avoid giving those links unnecessary weight.
Admin Page Link Juice
Do you really need to be passing PageRank to the “register” and “login” pages? I thought not. No worries, the “Add ‘nofollow’ to the ‘Register’ and ‘Login’ links” tweak will take care of it.
Diluted Internal Links Syndrome
If you’re a fan of tag clouds and have the tag cloud widget on your sidebar, there’s a problem: linking to all those tags from every single one of your blog pages is going to seriously dilute your internal linking power.
The ideal solution would be to nofollow the tag links, but due to a limitation in WordPress, this isn’t possible in a plugin implementation. The next-best thing would be to only show the tag cloud widget on the homepage, which is something else WordPress Tweak empowers you to do.
Download WordPress Tweaks and check it out. SEO isn’t the end of it: the plugin can let you open external post links in new windows, rename the “Blogroll” menu back to “Links,” remove “nofollow” from comments (to encourage commenting activity), and more.
Do you have any other tweaks (SEO or otherwise) that you’d like to see added to the plugin? Let me know in the comments below!