"Free Search Engine Optimization Strategy of the Week "
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SEO STRATEGY FOR THE WEEK OF : July 1st, 2007
Seo search methods | to Determine Keyword Relevance

How to Determine which Pages of your Site have the Strongest Keyword Relevance in Search Engines.

Here is a useful search method if you want to determine which of your indexed pages in a particular search engine are categorized for relevance by that search engine. In layman's terms, how to find which pages from your website are associated with specific keywords.

The true value of this is type of inquiry is the ability to increase or decrease keywords on particular pages in order to get them to rank for the terms you specify. If you are attempting to make each page unique ( which is the goal) this will allow you to select the most appropriate page for a particular keyword or key phrase and avoid duplicate content by changing the pages content with least significance.

For example if this credit card processing company wanted to determine which of their pages has the most relevance for the term credit cards, this is how they could perform a search and find out.

Type the keyword or key phrase, followed by your url in quotes in Google or your favorite search engine.

then hit return.

Results listed here <<<

The formula is - your keyword "www.yoursite.com"

The search term at the top of the listing will be the most relevant page. If more than one result emerges, it will show you the relevance of the relationship between that search term / keyword and the page. In addition you may see pages that link to the url located under the first few results which is absolutely natural. This also allows you to determine who is linking to you with those keywords, so essentially it is a 2-in-1 tip for this entry.

How to Research your Competition with Yahoo Site Explorer
Analyzing your competition | How they rank and why!

Have you ever wondered how a competitor is ranking so well for specific search terms? Wouldn't it be nice to research your competition online to determine how to possibly implement a similar online marketing strategy or counter strategy? With this SEO tip, you can see behind the scenes of the back link charade and arrive at how true search engine rankings are established - through quality inbound links and effective on page optimization..

Displayed rankings in search engines only represent the proverbial tip of the iceberg, if you really want to find the root of the ranking for any URL, you will need a back link analyzer tool or some online tool that lets you determine the number of back links a page has pointing to it, or what the anchor text is from those links (this is an example of anchor text). Here is one method you can use to research the competitiveness of specific keywords using Yahoo Site Explorer.

1. Use your favorite search engine using a competitive search term for your industry. Look at the first naturally occurring commercial website (not wikipedia for example which often ranks highly in organic searches). Visit the site and copy the URL (ctrl-c) .

2. Next, open yahoo site explorer a new browser window and paste or type the url (ctrl-c) your want to research into the search query. Click the explore URL button and proceed to the next step.

Under the results, you will see two things:

Pages refers to the number of pages listed in Yahoo. Inlinks refers to how many back links are pointed at that page.

3. Click the inlinks tab to view the other website's linking to the page your researching.

For a non competitive term 15-20 inbound links can create a top 10 result. For a competitive term several hundred to thousands of quality inbound links may be required from a combination of fresh links and more seasoned authority website's over time, to produce and sustain a top 10 ranking.

Look at almost any top 10 search queries ranging in the top 10 of 100,000,000 pages and you will see an abundance of quality links to peruse and sift as an invaluable marketing resource. By using this method, you can gauge the extent of the authority of the links, the power of the anchor text and the volume of links required in order to successfully rank within the top 10 of a given keyword.

For example, if you performed a search on Google for "Search Engine Optimization", and researched the top competitors for that page, you would see over 1750 links pointing to one page to achieve those rankings. If you wanted to rank competitively on that page, then you would need 1600-1,700 links with specific anchor text to appear organically in the top 10 for that search term.

Additionally, you can use this as a resource to hunt links within a similar industry, write blogs from some of the the authority sites, link to some of the same potential directories or approach webmasters for reciprocal or three way link exchanges (you link to me and another site links to you, etc.).

Next week for our next tip, we will address additional keyword research strategies that allow you to determine if a keyword is worth pursuing for traffic or monetization, but in the meantime this SEO Strategy is a bare bones minimum SEO tactic for analyzing your competition and the keywords they have targeted in search engines.

How to create a sitemap using Google Webmaster Tools and ensure all of your pages indexed!

Google started beta testing a new way for webmasters to expedite the submission and spidering process which has now been widely accepted as the new method for MSN and Yahoo as well. It is through using an xml sitemap short for (extensible markup language). If you are a web developer or are savvy enough to have access to your web server via ftp, then you can do it yourself by following the Google Webmaster Tools link below.

First set up a Google Webmaster Tools account then visit http://www.xml-sitemaps.com follow the steps and create a sitemap. After your done, upload the sitemap.xml file to your html root folder, from the main webmaster tools section, select sitemaps, right-click and save link as google html confirmation file ,place it in the root folder along with your sitemap, go back to sitemaps section in Google Webmaster tools and confirm the sitemap. It's a straightforward process, but in case your uncertain, about the steps or stages involved. We include this process as part of every SEO PACKAGE.

Today's SEO TIP#2

Are you using your title, description and keyword tags to their full potential?

One of the most important factors in on-page website optimization in SEO is the Title Tag, Description and Keyword tags in your HTML source code. Proper use to the title tag in conjunction with properly placed keyword combinations and key phrases usage have profound impact on search engine placement ( we will get to that later).

The Description tag defines how the search engines list your website, but most importantly they also serve as anchors for keywords and can directly affect search engine position in conjunction with other techniques. Effective use of methodical correlation between repetitive words or sentences in the title, description and body copy (the text on the page) affect the search engine algorithm and this is what affects where your site is placed.

Keywords used in the Description Tag add qualifying votes to your sites credibility and theme. It is about maintaining a proper balance of selective word choice such as qualifying terms that differentiate your site from others in the same category. i.e. "Professional and Affordable Website Design" vs. "We build Website's" is an example of using qualifying text to create distinction and uniqueness to your website pages.

You should not try to optimize one page with more than 3 keywords or key phrase combinations. Doing so only diffuses the content and focus of your pages, making it harder for humans and spiders to sift through the data and assess the theme of your web page. Use commas to differentiate data or new topics. (company name, solution based description, location) as well as using headlines or header tags to summarize data. One vital seo tip is to make sure that the description tag contains all of the keywords used in the title in some format. It doesn't have to be exact, but it's really about creating the right word density of keywords and key-phrases for the Title, Description and on page content..

An SEO Specialist understands the profound impact of well-written and focused description, meta tags and on-page content. This gem of information combined with effective off-page website submissions and website promotion is what produces TOP 10 PLACEMENT if managed properly.

Today's SEO TIP#3

How important is my website's navigation and link architecture?

Links play an important role in search engine optimization. Specifically internal links, the internal links within your do more than serve as a way for visitors to move about. Those same links also dramatically impact a very important factor in Seo know as anchor text (more on that in the next tip).

Let's address link architecture first. The navigation within your website needs to have interconnected links to all of your pages in order to have your website spidered properly by search engines. Every page in your website should be no more than two clicks away from the homepage. In laymen's term it means that if there are orphaned files with no inbound or outbound links, those pages will not be included in the search engines index (which is a snapshot of the content in your website). The number of pages that you have indexed in the major search engines, the better, granted that they all provide valuable optimized content.

As behavior suggests people main use search engines for one of two reasons, (1) a resource tool to gather information (personal, professional) or for purchasing products or services. Make sure your website is ready when consumers shift from information gatherers into hunters that your website is optimized properly to increase your online traffic.

Rambunctious HTML code and broken links only discourage web spiders and robots (which scour the web for data) from indexing your site. If they cannot access word count, word density and other discerning facets of your website,. it's like reading half the book of your product or service. To ensure that your pages are spider-friendly here are a few SEO Tools you can use to assess your website's html code. The more of your pages that are indexed with proper keywords and key phrases, the more likely your chances of achieving a high search engine ranking. The Major engines assess individual web pages not just the entire site. It is quite possible to rank very low on one search engine and be at the top of another. This delicate balance of preparing each page for a specific function is what SEO professionals do when they optimize your site. Sure your could do it your self, but at what cost? Better to leave these things to the professionals so you can focus on your core business.

Today's SEO TIP#4

What is anchor text? and how should I use it?

Since we are discussing links another tip within the link category is to create strong inbound site links. Links are used as anchor text, when you use less links on a page it creates a type of pressure that is released when it finds a link. The spiders are hungry for information, and the more you can index pages in your site, the stronger the impact of your keywords weight in that engine. 10 pages are better than one, so one effective way to ensure that the spiders reach every page on your site is to use each link effectively.

In addition, the text in the link adds ranking relevance to wherever the link points at. The more quality back links a page receives (like votes) the more popular it is in respectively ranks within search engines. So, if you are building web pages. Instead of wasting valuable anchor text by using the typical "Click Here" use keywords in links where applicable instead such as Free Seo Tools, <<< this is an example of effective use of anchor text. The fewer links linking out to other sites from a page, the higher the page rank on that page. In addition if a high page rank site has fewer links, each one has more effect when used for building back links. .

Today's SEO TIP#5

Does using the alt-tags for images affect my rankings?

Alternative Text (Alt-tags) provide the ability to get the full use of the browsers capability to mutually share information with individuals or search engine spiders. Every image without an ALT tag is a missed opportunity to add weight to your search engine placement results. When a search engine looks at your site it tends to ignore images. It cannot gather the text from the image or determine what the context is about. This is why the alt- tag is important to convey information to your target audience as well as PDA's or other mobile devices which may not have image capabilities enabled.This is an example of how to use an alt-tag to convey information. When you place your mouse over arrows image, text should be displayed to the browser.

If your website is a travel agency that provides treks through the mountains and you had 12 images on you web page. That is 12 more opportunities to impress upon the search engine specifically what your site is about. You might use the following in the alt tag of an image "Guided Tour of the Andes Mountains ", "Trek through Mount Everest" for example, to create informative crucial information about your site.

You can use the following tips above and do it yourself, or hire Seo Design Solutions to consult, optimize, submit and manage your online website marketing and promotional campaign. For a limited time we are offering SEO Packages at affordable rates to illustrate the power of effective search engine optimization.

Check back daily for more Free Seo Search Engine Optimization Tips and Tutorials.

Continue browsing or visit the bottom of our Seo Services page to see examples of organic search terms that we optimized for the Seo industry in Google. Just imagine if we can produce effective seo results in the most competitive market online ( the Seo industry) imagine what we can do for you...

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