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Search engines are predicated on the premise of structure. By strategically categorizing a format based on relevance, order and categorization, search engines reward websites with higher search engine result page positioning.

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Metrics Covered Are:

• Title Tag Relevance
• Meta Tags
• On page keyword thresholds
• Global keyword usage
• Internal Links
• External Inbound Links
• Site Structure
• Programming platform
• Dynamic Parameters and Spider Traps