in Articles, Search Engine Optimization, SEO Consulting by Jeffrey_Smith

Out with the Old and In with the New!

I know many of us can be stubborn when considering jumping on the band wagon to any new fad, trend or trumped up service. Although discretion may on the conservative side of valor, holding out until the unfeasible occurs (nothing) is not necessarily mandatory either. As anything new trend emerges you will have the purists, who are just fine with the old way of doing things (the tried and true way) vs. the “new fangled” method which oftentimes supercedes the old by eclipsing it’s form and function. Common examples that come to mind are standard mail vs. email, traditional advertising vs. internet marketing and optimizing your website, for example.

So, what exactly am I talking about and why should this concern you? One prominent reason is, if you are seeking revenue as a result of your website, due to the convenience driven society that we live in, the standard of clicking through page after page to find relevant results in search engines is a thing of the past. We want it, and we want it when we want it is the mindset of most surfers, so if you fall short and just so happen to be on page 5 instead of the first page of Google, Yahoo, MSN, Ask or any of the other search engines out there, chances are your site will see very little traffic as a result.

In the mind of the surfer, positioning is synonymous with quality, trust, relevance as well as perceived value. Those who make it easier for prospects to find what they are really searching for can literally rank all the way to the bank, regardless of what nay sayers or traditionalists have to say about it. Having your website optimized for a major keyword for example can bring hundreds or thousands of qualified prospects to your site, if your offer strikes a chord with your audience, then success in ensured, otherwise it’s back to the drawing board to figure out if that keyword and your website are really the best match.

What is SEO and Why Should I Care?

For those who may not have heard of search engine optimization, it is the process of optimizing the content on your website to make it more appealing to search engines, which in turn reward your website with higher rankings and relevance. Unless appearing in the upper crust of the search world has little if any significance to you, then SEO quite frankly is not your cup of tea. But say for example, that you have a business with a website and you are involved with retailing products or services, search engine optimization is something that you eventually will have to consider since over 8 billion searches are being conducted every month for products and services, failure to acknowledge or participate is only separating you from a colossal audience that could change the landscape of your business.

Embrace Change, Change is a Good Thing

Why would anyone in their right mind want to be anywhere than in the top 10 – top 20 search results for their business in search engines? Let’s just say that being old fashioned and sending a letter in the mail for example every time you wished to correspond with a business outside of your local area is something you prefer, sure, you could do it, or you could check that antiquated ego at the door and just learn how to use email instead. Business and the internet are changing at an alarming pace and each fuel the other through supply and demand for updates, revision to outdated methodologies and the need for optimal efficiency.

Speaking of efficiency, this brings us full circle to the topic of SEO and optimization of your content. If you are online reading this right now, chances are it was through optimization of the content and SEO that accomplished it, otherwise you would be reading someone else’s blog, advertisement or website since accessibility is by all means a process of natural selection as far as convenience is concerned.

Strangely enough, holding on to the past may be great for Kodak and reminiscing about the old days, but for now many would rather embrace change and reap the rewards of emerging technologies and their innate ability to make our lives more convenient and fulfilling.

Optimization is just a technique, but the value it offers is the ability to have more people hear your message, read your content and share your ideas, passions and philosophy. SEO is just a method, and much like a glass it can embrace virtually any form of content. Just like a fragment is never be greater than the sum of it’s parts. SEO is dependent on readers, viewers and an audience to support it’s relevance. I don’t know about you, but if that is the case I would rather be in with the new and in the top 10 search results any day, rather than buried in digital obscurity on page 73. So, if you own a website and haven’t considered having it optimized, it’s only a matter of time until SEO becomes a thing of the past and something else, bigger, better, faster and more convenient occurs. Until then, we will be right here at the helm. 

Read More Related Posts
SEO and the Cycles of Optimization
With SEO, being faster is not always better. When you are targeting competitive keywords, slow and steady wins the race. Just as what goes up must come down, understanding the ...
READ MORE
SEO Tools: Looking Back to Move Forward!
Sometimes, especially with SEO tools, you've got to go back to move forward. I recently stumbled accross this old video of myself and my good friend Matt Da Cruz from 3 ...
READ MORE
PPC Landing Pages or SEO Landing Pages?
If you ever wanted to make SEO landing pages rank like Pay Per Click (PPC) landing pages, then this tutorial is for you. If you understand the implication of this ...
READ MORE
SEO Positioning
Lets face it, SEO Positioning is important. The top 3 results on any given search represent 80% of the traffic funneling to those pages. Call it convenience by association, laziness ...
READ MORE
Consolidating Navigation, 301 Redirects, Content and Link Flow
Many companies realize the importance of having a blog installed on their site, but they don’t understand what the importance is. As a consequence, many blogs across the country are ...
READ MORE
Google, Bing and SEO...
In case you haven't noticed, search results have been in a state of flux for the past week for competitive keywords in Google. For many SEO's its back to the ...
READ MORE
SEO and Intent: Where Search Meets Results
Knowing where people are looking is the first rule of search. SEO is only useful as a medium to deliver relevant consumers to your website. If it fails to do ...
READ MORE
Manage Your Websites Reputation
When you think of the word reputation, you immediately think of reputation management instead of managing the primary keywords your website ranks for and how search engines define your website. However ...
READ MORE
Reduce the Negative Impact of Duplicate Content from Canonical URL's
Great news for the SEO industry has been introduced as a new opt in canonical tag attribute was announced by the Official Google Webmaster Central Blog. Sculpting page rank and avoiding ...
READ MORE
Targeting Search Behaviors Instead of Just Keywords
If are familiar with the concept of SEO and targeting specific audiences based on demographic or psychographic profiles, all of that is a wash when you consider targeting consumer search ...
READ MORE
SEO and the Cycles of Optimization
SEO Tools: Looking Back to Move Forward!
Make SEO Landing Pages That Rank Like PPC
SEO Positioning
Does Your Company Have a Business Blog?
Google, Bing and SEO: Which Will Prevail?
SEO and Intent: Where Search Meets Results
Manage Your Websites Reputation
New Tag Minimizes Canonical URL’s
Targeting Behavioral Keywords

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.