in SEO by Jeffrey_Smith

One thing to consider about SEO, there are many ways to reach the same objective. The obvious objective of SEO is to increase traffic for specific keywords, so that when people search for them in a search engine that the optimized website is returned in the top 5 or top 10 results.

In order to replicate this effect time and time again, this requires an underlying technique. However, the effectiveness of any technique is dependent on a plethora of factors all reaching and maintaining a collective plateau of variables. Depending on those variables, the effects are sustained or in this instance replaced by other websites using tactics that are more conducive to the search engine algorithms.

The dilemma for most is, trying to chicken peck keywords and single them out as a solution to salvage a website from slipping off into obscurity. Granted, the notion is noble, yet the execution of targeting (one keyword at a time) often leaves websites struggling to create the topical relevance required within the site to push the ranking factors into the red and past the competition (who is vying for the same objective).

Variables that impact search positioning range from:

  • Past performance of existing content and the hash marks they have left on search engines.
  • Lack of content or context to reach or exceed the needed “term frequency” to impact relevance.
  • Lack of deep links, link popularity or exposure
  • The website is too young, lacks trust or has been mismanaged by complacence.
  • Not enough variables have been fine tuned to solidify the site as optimized.

As a consequence rather than an objective, think of SEO as a holistic process of instilling value, order and consistency to a website. Think of search behavior and market share vs. singling out keywords for short-term key performance indicators.

There is no limit to the amount of content you can add to your website. If you understand how to sculpt on page factors and how to either attract or create quality links, it’s only a matter of time before domain authority steps in and adds real ranking power to the equation. 

Read More Related Posts
SEO: Understand the Window of Opportunity
There are two common dynamics that can play out when seizing the SEO window of opportunity in your market. You are either  (1) the most relevant / grandfathered search result ...
READ MORE
Put Your New Google Page Rank To Work!
Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and ...
READ MORE
Landing Pages and the Value of Propositions
During the several hours of perusing the internet each day, I come across many value propositions. Like most web surfers, I can't help but try my luck at winning a ...
READ MORE
Which Keywords Send the Most Traffic?
A seasoned SEO will tell you, it’s not always the keywords you choose that will drive the most visitors and traffic to your website.You have to implement keyword research to ...
READ MORE
What is the Ideal Link Velocity to Complement your SEO Efforts?
Is it better to acquire a spike of links to aid on page SEO, or is it better to apply a drip-down philosophy of stability over time to climb to ...
READ MORE
SEO Tips to Step Over Competitors
Contained in this post are practical SEO Tips to step over complacent competitors by targeting the least common denominator with SEO. This, in turn, churns lackluster contenders off the page ...
READ MORE
How to Implement GEO-Targeting and Local Search
Too often you hear about horror stories of people trusting the wrong SEO companies only to fall flat in the search engine result pages. To avoid this, there are a ...
READ MORE
Traffic Sources, Vistors and Conversion
With all of the marketing jargon about sales funnels, sales cycles, message matching and utilizing enticing value propositions to encourage click throughs and conversions its easy to forget what proceeds ...
READ MORE
Observing SEO Metrics
If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is ...
READ MORE
Create Content With Purpose
Today's topic is creating content with purpose (adding fresh content on your website) which serves a dual purpose for SEO and user engagement. Both are equally important and necessary ...
READ MORE
Seizing the SEO Window of Opportunity
Put Your New Google Page Rank To Work!
Landing Pages: The Value of Propositions
Keyword Research: SEO, Traffic and Conversion
Finding the Right Link Velocity to Complement SEO
SEO Tips to Step Over Competitors
SEO Only Works If You Do It Right!
Alternative Traffic Sources: Diversity and Conversion
3 Primary SEO Principles
Create Content With Purpose!

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “Variables that Affect SEO
  1. SEO India says:

    Yes, we can choose relevant keyword for our site so we can increase the traffic of our website.

Comments are closed.