Variables that Affect SEO
One thing to consider about SEO, there are many ways to reach the same objective. The obvious objective of SEO is to increase traffic for specific keywords, so that when people search for them in a search engine that the optimized website is returned in the top 5 or top 10 results.
In order to replicate this effect time and time again, this requires an underlying technique. However, the effectiveness of any technique is dependent on a plethora of factors all reaching and maintaining a collective plateau of variables. Depending on those variables, the effects are sustained or in this instance replaced by other websites using tactics that are more conducive to the search engine algorithms.
The dilemma for most is, trying to chicken peck keywords and single them out as a solution to salvage a website from slipping off into obscurity. Granted, the notion is noble, yet the execution of targeting (one keyword at a time) often leaves websites struggling to create the topical relevance required within the site to push the ranking factors into the red and past the competition (who is vying for the same objective).
Variables that impact search positioning range from:
- Past performance of existing content and the hash marks they have left on search engines.
- Lack of content or context to reach or exceed the needed “term frequency” to impact relevance.
- Lack of deep links, link popularity or exposure
- The website is too young, lacks trust or has been mismanaged by complacence.
- Not enough variables have been fine tuned to solidify the site as optimized.
As a consequence rather than an objective, think of SEO as a holistic process of instilling value, order and consistency to a website. Think of search behavior and market share vs. singling out keywords for short-term key performance indicators.
There is no limit to the amount of content you can add to your website. If you understand how to sculpt on page factors and how to either attract or create quality links, it’s only a matter of time before domain authority steps in and adds real ranking power to the equation.
Read More Related Posts
Have you ever wondered why certain keywords rise faster than others? or what to do when Keywords plateau in the search engine result pages? After performing SEO on thousands of websites ...
Looking for a quick way to data mine competitors keywords to determine if they are worth the hassle to optimize? After reading this quick SEO tip and using a few ...
The value of SEO Web Design isn't just about content, code and calculations; like the quantity of list anchors, the content to link ratio, W3C Compliance or the intricacies of ...
Many of you may be wondering, what is it that search engines look for in a good design? Why is it, for example that some websites rise to the top ...
Internet marketing is the synthesis of traditional marketing, web 2.0 SEO Technology (social media, networking) and common sense. On one side, you have to think like the user who ...
Contained in this post are practical SEO Tips to step over complacent competitors by targeting the least common denominator with SEO. This, in turn, churns lackluster contenders off the page ...
For those involved in internet marketing, the need to be aware that the vast umbrella of relevance and the medium of user engagement is constantly expanding and SERP traffic (search engine ...
If you ever wanted to make your organic preferred landing pages rank like PPC Landing Pages, this tutorial is for you. If you understand the implication of this invaluable, long-term SEO ...
In short, Google's love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in ...
Let's face it, keywords only matter for SEO or PPC, if people actually click them. What occurs next after the post-click is equally as important to make sure they take ...
What to Do When Keywords Plateau in the
SEO Tips to Find Competitors’ Keywords
SEO Web Design and Principles of Usability
Search Engine Optimization Using Content, Design, Links &
Internet Marketing & The Rules of Engagement
SEO Tips to Step Over Competitors
SEO and (SERP) Traffic is Only One Type
PPC Landing Pages or SEO Landing Pages?
Google’s Loves Affair With Authority Sites
Keyword Performance: Clickthroughs and Common Sense