in Articles by Jeffrey_Smith
Consumers Can See Through the Bait

You Can’t Be Serious?

Let’s face it, times have changed and what worked yesterday has no guarantee of remaining relevant and working tomorrow.

What most of us often overlook is that as the web evolves so does our nervous system and how it maps the priorities of how we communicate. Essentially, we develop blinders to keep us sane from information overload.

Just like banner blindness is real, your ads, links, headlines, images and everything else needs to be more human than ever and have a more down to earth appeal vs. I’m selling you something (as if you don’t know it) if you ever want to see genuine conversions (which is why native advertising has displaced traditional ads).

Yesterday’s marketing founded from the Madmen in the 60’s in today’s cinema plays like a bad dream we’ve been stuck in and trying to wake up from.

The speaking at you vs. to speaking to you was blatantly overstated by them telling you what to do rather than listening and responding to your needs.

So…making the shift from the old paradigm to the new paradigm of marketing is the basis of true engagement (without offending your audiences intelligence) as well as one of the safest ways to promote your brand while preserving its integrity.

So, I challenge you to go back through your copy, your website and your communications and see whether or not you were writing it for YOU or for your CUSTOMERS?

Just realize, it’s not too late… it’s just time to dust off your keyboard and make some worthwhile edits to boost conversions.

The million dollar question is, are you writing what you THINK they want to hear, or communicating with clarity that they need to make an informed purchase?

Until the next time.

Read More Related Posts
Keeping SEO Natural
Don't be tempted by quick results in search engines. It is better to keep your technique and SEO approach natural when targeting competitive keywords. One trend I have noticed pertaining ...
READ MORE
Website optimization is more than just a passing fad, it is the new fulcrum that determines if an online business ranks or tanks in today's hyper-competitive online environment. Gone are ...
READ MORE
Search Behavior & Why Ranking Above the Fold Matters
Search behavior ranges for each individual and the level of commitment and resolve a person exhibits when they embark on a search using a search engine is unique. Although the way ...
READ MORE
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
READ MORE
SEO, otherwise known as search engine optimization is a practice which involves streamlining the structure, contents and composition of your web pages to include signifying elements that search engines identify ...
READ MORE
What constitutes the birth of one industry is oftentimes the death of another. With all of the internet buzz words flying around these days like Seo Web Design, Web 2.0, ...
READ MORE
Search Engine Positioning The Right Way to Climb the Ladder
Search engine positioning through SEO is imperative for gaining online visibility and website traffic. Call it ego gratification from the individual optimizing the site or simply human nature for individuals, ...
READ MORE
With all the emphasis on search engine optimization, I think many individuals have missed the boat entirely. SEO is not a cure-all for website ranking aliments. Oftentimes it is the ...
READ MORE
I'm sure the last thing on your mind when your conducting a search query is just how many functions are lurking behind the scenes to deliver your search result. What ...
READ MORE
Why Reliable Hosting is Imperative for Your Business!
If organic rankings are part of your business plan, then ensuring that you have a reliable host to safeguard your data and your site is crucial. The first and most obvious ...
READ MORE
Keeping SEO Natural
Website Optimization Services
Search Behavior & Why Ranking Above the Fold
Go from Zero to Hero with Seo Web
SEO Alone is Not Enough
SEO Technology?, Web 2.0?, Seo Web Design? What’s
Search Engine Positioning The Right Way to Climb
It’s Not How Many Visitors your Website Gets
Search Trends and Weathering the Storm of Fluctuations
Why Reliable Hosting is Imperative for Your Business!

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.