in Articles by Jeffrey_Smith
Consumers Can See Through the Bait

You Can’t Be Serious?

Let’s face it, times have changed and what worked yesterday has no guarantee of remaining relevant and working tomorrow.

What most of us often overlook is that as the web evolves so does our nervous system and how it maps the priorities of how we communicate. Essentially, we develop blinders to keep us sane from information overload.

Just like banner blindness is real, your ads, links, headlines, images and everything else needs to be more human than ever and have a more down to earth appeal vs. I’m selling you something (as if you don’t know it) if you ever want to see genuine conversions (which is why native advertising has displaced traditional ads).

Yesterday’s marketing founded from the Madmen in the 60’s in today’s cinema plays like a bad dream we’ve been stuck in and trying to wake up from.

The speaking at you vs. to speaking to you was blatantly overstated by them telling you what to do rather than listening and responding to your needs.

So…making the shift from the old paradigm to the new paradigm of marketing is the basis of true engagement (without offending your audiences intelligence) as well as one of the safest ways to promote your brand while preserving its integrity.

So, I challenge you to go back through your copy, your website and your communications and see whether or not you were writing it for YOU or for your CUSTOMERS?

Just realize, it’s not too late… it’s just time to dust off your keyboard and make some worthwhile edits to boost conversions.

The million dollar question is, are you writing what you THINK they want to hear, or communicating with clarity that they need to make an informed purchase?

Until the next time.

Read More Related Posts
Reviving The Long Tail of SEO
Depending on how far along in the sales cycle a consumer is, the keywords they use to find products or services in search engines drastically vary. Statistically, someone "closer to ...
READ MORE
What  Separates  Professional SEO's  from Fly-by-Night Amateurs?
In a world where posturing doesn't pay the bills and results define the scope of SEO competence. What are some of the genuine SEO factors that separate amateur SEO's from ...
READ MORE
With all the emphasis on search engine optimization, I think many individuals have missed the boat entirely. SEO is not a cure-all for website ranking aliments. Oftentimes it is the ...
READ MORE
SEO Design – Making the Most of Web Page Layout & Keyword Research for Rankings
Are you aware of how a few changes to your website can improve you SEO and search engine rankings? For example, simply by understanding how spiders crawl your pages and what ...
READ MORE
Achieving performance and conversion has never been easier. Just think about what advertising and marketing must have been like before computers and analytics data. What took months of effort to ...
READ MORE
Searching for an effective article marketing strategy that you can use to provide ample links from authority websites? Article marketing serves multiple purposes and is an ideal method for strengthening ...
READ MORE
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
READ MORE
Encourage Sales Conversion & Reader Response Through a Clear Call to Action
Instead of fretting over achieving higher rankings in search engines or increasing website traffic, another logic suggests that your energy is better invested by encouraging conversion & reader response with ...
READ MORE
I am working on a link building theory / formula called the LPP Ratio(the links per page ratio), if I can find enough substance in the results, than I will ...
READ MORE
Search Behavior & Why Ranking Above the Fold Matters
Search behavior ranges for each individual and the level of commitment and resolve a person exhibits when they embark on a search using a search engine is unique. Although the way ...
READ MORE
Reviving The Long Tail of SEO
SEO Professionals: What Separates Them from Amateurs
It’s Not How Many Visitors your Website Gets
SEO Design – Making the Most of Web
Advertising & Marketing Fundamentals for Identification, Courtship &
Successful Article Marketing Secrets
Go from Zero to Hero with Seo Web
Encourage Sales Conversion & Reader Response Through a
Link Building & Deep Links using the LPP
Search Behavior & Why Ranking Above the Fold

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.