in Articles by Jeffrey_Smith
Consumers Can See Through the Bait

You Can’t Be Serious?

Let’s face it, times have changed and what worked yesterday has no guarantee of remaining relevant and working tomorrow.

What most of us often overlook is that as the web evolves so does our nervous system and how it maps the priorities of how we communicate. Essentially, we develop blinders to keep us sane from information overload.

Just like banner blindness is real, your ads, links, headlines, images and everything else needs to be more human than ever and have a more down to earth appeal vs. I’m selling you something (as if you don’t know it) if you ever want to see genuine conversions (which is why native advertising has displaced traditional ads).

Yesterday’s marketing founded from the Madmen in the 60’s in today’s cinema plays like a bad dream we’ve been stuck in and trying to wake up from.

The speaking at you vs. to speaking to you was blatantly overstated by them telling you what to do rather than listening and responding to your needs.

So…making the shift from the old paradigm to the new paradigm of marketing is the basis of true engagement (without offending your audiences intelligence) as well as one of the safest ways to promote your brand while preserving its integrity.

So, I challenge you to go back through your copy, your website and your communications and see whether or not you were writing it for YOU or for your CUSTOMERS?

Just realize, it’s not too late… it’s just time to dust off your keyboard and make some worthwhile edits to boost conversions.

The million dollar question is, are you writing what you THINK they want to hear, or communicating with clarity that they need to make an informed purchase?

Until the next time.

Read More Related Posts
The Value of Aggregators, Syndication and Hub Pages
Are your pages hub pages or destinations? Search engines and SEO only provide one type of traffic (referral based), however there are other ways for traffic to find your website ...
READ MORE
I'm sure the last thing on your mind when your conducting a search query is just how many functions are lurking behind the scenes to deliver your search result. What ...
READ MORE
SEO Design – Making the Most of Web Page Layout & Keyword Research for Rankings
Are you aware of how a few changes to your website can improve you SEO and search engine rankings? For example, simply by understanding how spiders crawl your pages and what ...
READ MORE
With all the emphasis on search engine optimization, I think many individuals have missed the boat entirely. SEO is not a cure-all for website ranking aliments. Oftentimes it is the ...
READ MORE
Link building is a great way to increase your website popularity and establish your piece of the digital landscape in the SERP's (search engines results pages). But you need to ...
READ MORE
Out with the Old and In with the New! I know many of us can be stubborn when considering jumping on the band wagon to any new fad, trend or trumped ...
READ MORE
Managing Rankings with Links in to Links Out
Managing the volume and quality of links in to links out for each page represents a critical metric of internal linking and on page SEO link equity. This alone is ...
READ MORE
I am working on a link building theory / formula called the LPP Ratio(the links per page ratio), if I can find enough substance in the results, than I will ...
READ MORE
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
READ MORE
What  Separates  Professional SEO's  from Fly-by-Night Amateurs?
In a world where posturing doesn't pay the bills and results define the scope of SEO competence. What are some of the genuine SEO factors that separate amateur SEO's from ...
READ MORE
The Value of Aggregators, Syndication and Hub Pages
Search Trends and Weathering the Storm of Fluctuations
SEO Design – Making the Most of Web
It’s Not How Many Visitors your Website Gets
Link Love Link Juice and Link Building use
Search Engine Optimization
On Page SEO: Managing Links in to Links
Link Building & Deep Links using the LPP
Go from Zero to Hero with Seo Web
SEO Professionals: What Separates Them from Amateurs

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.