in SEO Resources by Jeffrey_Smith

Often you hear about the need to prevent duplicate content within your own website as it applies to SEO, but why? This is our take on why creating uniquely distinct nodes on each page is imperative for your content to produce not only context, but rankings as opposed to tripping search engine filters.

duplicate content

Block segment analysis dictates the value of weight / ranking  factors a web page is given for a set portion of the page. For example, text in the header and footer of a document are treated differently than say text in the body section of a page.

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.).

The reason for this is simple, page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Search engines can easily discern duplication (through shingle analysis, singular value decomposition, etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. This has the tendency of diffuse a pages ranking potential.

In order to leverage a page for SEO, it must (1) get indexed and (2) stay indexed in order to pass its ideal ranking factor, be used to bridge ranking factor as a hub by building internal links to and from that page. If search engines determine that your pages are redundant or ubiquitous the dampener kicks in algorithmically and the ranking factor can be suppressed via de-indexing or filters (like the supplemental index) as a basis of sequencing leaving the same repetitive hash mark (from document to document).

This aspect of the ranking algorithm is based on the c-index whereby term weight and similarity are used to assign relevance through singular value decomposition as a base vector across web pages. If enough of the singular values are identified across the global collection of documents then you have co-occurrence (which may in this instance work against your ranking objectives).

Duplication via a template or though tag pages that lack unique content can go supplemental in a secondary search index, if they are not nurtured with enough internal link flow. The gist here is, the larger your website grows, the higher the probability of diffusing or diluting your global nodes / top ranking keywords (a.k.a keyword cannibalization) like an over-optimization penalty.

Just like a base that shifts to accommodate scalability, the foundation (like a triangle) must continue to broaden its base if the vertical threshold continues to rise. Similarly, the more pages you add about (1) topic A shift the focus from topic B. The common thread in most websites is the navigation (which if left to a simplistic ontology is not sufficient to feed an entire website).

You can stem a websites topic into multiple topics, however each has a threshold to cross and moving on many fronts requires more inbound links and internal stability though secondary navigation to sculpt the on page factors that identify each segments (to pass value).

This is why virtual theming (linking from relevant keywords in one document to another document) is so important. It allows the ranking factor to transfer link weight to the champion page through term frequency which essentially raises the bar in how search engines will interpret each respective keyword when considering it for retrieval.

Deep linking (acquiring inbound links to a specific page vs. just the homepage) is equally as beneficial for eliminating the tendency for pages to go supplemental (or lose ranking factor as a unique asset). When you spread a site too thin (expand the content through automation) such as using a shopping cart that pulls similar values from a database. You must ensure that you have the ability to customize data (titles, h1, and content) to make each page distinct enough to add additional leverage to your primary, secondary and tertiary keywords that define your website. 

Read More Related Posts
WP Ultimate Theme Underway by SEO Design Solutions
For those of you currently using SEO Ultimate our Free WordPress SEO Plugin, this is a heads-up to let you know that  SEO Design Solutions is developing a companion WordPress ...
READ MORE
You've Got Traffic, Now What?
The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the ...
READ MORE
SEO Ultimate WordPress SEO Plugin Version 4.8 Released
SEO Ultimate, the premiere All-In-One SEO Plugin for WordPress from SEO Design Solutions has just been upgraded to version 4.8 to provide additional SEO features and functionality for enhanced on ...
READ MORE
Traffic Sources, Vistors and Conversion
With all of the marketing jargon about sales funnels, sales cycles, message matching and utilizing enticing value propositions to encourage click throughs and conversions its easy to forget what proceeds ...
READ MORE
Targeting Search Behaviors Instead of Just Keywords
If are familiar with the concept of SEO and targeting specific audiences based on demographic or psychographic profiles, all of that is a wash when you consider targeting consumer search ...
READ MORE
SEO for Large Sites Part One
As your website grows, your grasp and understanding of SEO should also. The tendency for search engines is, the more content you have, the more keywords and topicality can overlap ...
READ MORE
Rich-Media and Moving Past Traditional Marketing Mediums
Have you ever had a day where you wanted to be interrupted and watch commercials or spend countless moments being diffused from your purpose? Didn't think so, this is precisely ...
READ MORE
Which is more beneficial for business, SEO or Web 2.0 Internet Marketing? First, the distinction; SEO is all about making your own web property more visible based on keywords and key ...
READ MORE
Crossing the Keyword/Content/Link Threshold of Relevance
Each keyword online has a tipping point from the standpoint of SEO. If you identify what that tipping point is, you can replicate or surpass it to acquire a top ...
READ MORE
Search Engine Mannerisms
When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the ...
READ MORE
WP Ultimate Theme Underway by SEO Design Solutions
SEO is Great, But What Happens Next?
SEO Ultimate WordPress SEO Plugin Version 4.8 Released!
Alternative Traffic Sources: Diversity and Conversion
Targeting Behavioral Keywords
SEO for Large Websites Part I
Advertising and Advertisers: Meet SEO and Rich Media
SEO or Web 2.0 Internet Marketing?
What is the SEO Tipping Point?
Search Engine Mannerisms

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

13 thoughts on “Block Segmentation, Duplicate Content, SEO and IR
Comments are closed.