Are Internal Links More Important than Backlinks?

in SEO Basics by Jeffrey_Smith 7 Comments

Do internal links pass more referential integrity for the topic of your pages and where they fit in to your website’s architecture to search engines than links from other websites? Let’s investigate in today’s post. Why Internal Links Matter More than Backlinks To start with a mental image and analogy, think of internal links like Read More

Create Content With Purpose!

in SEO Basics by Jeffrey_Smith 3 Comments

Today’s topic is creating content with purpose (adding fresh content on your website) which serves a dual purpose for SEO and user engagement. Both are equally important and necessary in the grand scheme of the evolution of your website. Create Content With Purpose The first short-term purpose is to generate a surge of present-tense traffic. Read More

Seizing the SEO Window of Opportunity

in SEO Basics by Jeffrey_Smith 4 Comments

There are two common dynamics that can play out when seizing the SEO window of opportunity in your market. You are either  (1) the most relevant / grandfathered search result for that keyword in search engines or (2) trying to bump a page / competitor who is. Authority and The Window of Opportunity Authority transcends Read More

5 SEO Internal Linking Errors to Avoid

in SEO Basics by Jeffrey_Smith 13 Comments

We all know the value of external links from other websites, but what about the power of internal links for SEO or how they impact ranking algorithms to determine which pages serve what function within a website? 5 Internal Linking Errors to Avoid Below are 5 common on page SEO boo-boos to avoid when optimizing Read More

SEO Basics: How to Bait Search Engine Spiders

in SEO Basics by Jeffrey_Smith 10 Comments

Search engine spiders thrive on fresh content and websites with an abundance of PageRank, authority and pizazz. Instead of making SEO more complicated than necessary, sometimes you need to “go back” to basics to move forward and simplify your search engine optimization approach. Feeding Search Engine Spiders Aside from all of the strategies, methods and Read More

The Problem with SEO Advice

in SEO Basics by Jeffrey_Smith 4 Comments

The thing about SEO that remains the same is its always changing; and keeping in sync with those changes is a full-time responsibility. In rare instances, will you find a company that (a) understands SEO and knows what they are doing and (b) shares it freely with others without a stipulation, hook or fee. Are Read More

Each Page Should Pack an SEO Punch

in SEO Basics by Jeffrey_Smith 5 Comments

Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site architecture, it may be too broad, diffused or not specific enough to engage readers and / or search engines. How to Pack an SEO Punch Read More

Building SEO Links in Your WordPress Blog

in SEO Basics by Jeffrey_Smith 15 Comments

As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource Read More

Back to SEO Basics

in SEO Basics by Jeffrey_Smith 15 Comments

Mapping out continuity for on page and off page SEO is a must. This means using consistent links, naming conventions, tags and Allintitle, Allintext and Allinanchor thresholds to solidify and synchronize ranking objectives. Back to SEO Basics Toppling a competitive keyword means understanding the balance of (1) on page term frequency (how weighted the keywords Read More

SEO Your Title Tags

in SEO Basics by Jeffrey_Smith 3 Comments

The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders have their hands full keeping tabs on what’s hot and what’s not. To increase rankings and relevance, you should SEO your title tags on each Read More

The Triad of SEO, Traffic and Conversion

in SEO Basics by Jeffrey_Smith 12 Comments

Unless you want to be upstaged by a competitor with the total package (attractive website, useful content, great rankings and a conversion rate above 15%), then you must see past SEO and search engine traffic as “the holy grail of internet marketing” and focus equally on conversion and conversion optimization to transform traffic into customers. Read More

Will the Real Google Search Results Please Stand Up?

in SEO Basics by Jeffrey_Smith 13 Comments

In all seriousness with all humor aside, to say that the Google SERPs (search engine result pages) pale in comparison to their former stature of stability for those who were comfortable at the top of the top 10 for their most prized keywords is an understatement. Will the Real Google Search Results Please Stand Up! Read More