Are Internal Links More Important than Backlinks?
Do internal links pass more referential integrity for the topic of your pages and where they fit in to your website’s architecture to search engines than links from other websites? Let’s investigate in today’s post.
Why Internal Links Matter More than Backlinks
To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body.
The Value of Link Weight
Think of each page as an island in itself, the page essentially has 3 attributes and/or characteristics (1) the links to it from other pages (2) the content or topic of the page and (3) the links leaving the page.
Based on those three characteristics each page serves a very specific function in the website. That function is either (1) to rank as a champion page / preferred landing page or (2) to serve as a hub page / supporting page (to create enough topical relevance) to rank preferred landing pages.
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