Are Internal Links More Important than Backlinks?
Do internal links pass more referential integrity for the topic of your pages and where they fit in to your website’s architecture to search engines than links from other websites? Let’s investigate in today’s post.
Why Internal Links Matter More than Backlinks
To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body.
The Value of Link Weight
Think of each page as an island in itself, the page essentially has 3 attributes and/or characteristics (1) the links to it from other pages (2) the content or topic of the page and (3) the links leaving the page.
Based on those three characteristics each page serves a very specific function in the website. That function is either (1) to rank as a champion page / preferred landing page or (2) to serve as a hub page / supporting page (to create enough topical relevance) to rank preferred landing pages.
Continue reading >>> Why Internal Links are More Important than Backlinks Here!
Read More Related Posts
metrics pass the most weight? Search Engine Optimization (SEO) is all about balance within a virtual ecosystem of variables. If one recedes, the infrastructure which supports ...
What is link flow distribution in a website and why should you care? Link flow is a metric implemented in SEO which assesses the volume of link equity (accumulated PageRank, ...READ MORE
Today I would like to discuss an extremely valuable SEO technique called virtual theming. This process will allow you to shift the way your site ranks for specific keywords. It ...READ MORE
Are you yielding the highest possible return in search engines from optimizing your pages internal links? If not, then maybe it's time for a link audit. With so much time spent ...READ MORE
Understanding link weight, topical relevance and the power of optimizing internal and external links is a crucial component of SEO. Assessing how and why a site occupies multiple top 10 ...READ MORE
A well known fact in SEO is your site is only strong as the links that reference it. If you practice solid link building tactics and do things like limit ...READ MORE
When it comes to SEO and search engines, cache is king. One of the most simple metrics of measuring the wealth and authority of a web property is how many ...READ MORE
Knowing which SEO metrics work, why they work and when to employ them, is what differentiates authority sites that enjoy top 3 results in search engines vs. sites that simply ...READ MORE
We all know the value of external links from other websites, but what about the power of internal links for SEO or how they impact ranking algorithms to determine which ...READ MORE
If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is ...READ MORE
Which SEO Metrics Carry the Most Weight?
SEO Tips for Link Flow Distribution
Internal Links – Are You Making the Most
Developing Topical Link Weight using Internal and External
Link Building – Internal Link Architecture & Building
SEO Tips for Link Structure
Applied SEO: Pivotal SEO Metrics
5 SEO Internal Linking Errors to Avoid