in SEO Tips by Jeffrey_Smith

What is link flow distribution in a website and why should you care? Link flow is a metric implemented in SEO which assesses the volume of link equity (accumulated PageRank, citation factor and nodes of relevance) a page has and how it passes along that equity via outbound links to other internal or external pages.

flowing

Managing Link Flow Distribution

Depending on the degree of inbound links from other pages within your website or from other web pages online provide characteristics that distinguish that page in search engines.

For example, a page can rank in search engines as a result of:

  • Aggregate On page Factors
  • Consolidated internal links
  • Off page inbound links (with specific anchor text)
  • Domain authority and some degree of on page correlation

For the sake of analogy, link flow is like the circulatory system for a website, if it is crimped, a page suffers from link attrition, if the arteries (links) to a page are plentiful; the page flourishes as a result of being nurtured from subordinate pages and takes on the role of a preferred landing page.

Essentially, there are two types of pages in a website (1) the pages that are intended to rank well and garner conversion from consumers and (2) supporting pages housing informative, relevant content created for the purpose of (a) increasing the semantic footprint of a website to increase topical relevance and (b) link to preferred landing pages.

This alone when coupled with another prominent element known as domain authority can catapult newly dubbed preferred landing pages into the spotlight in search engines. The source of the link becomes less important as the degree of trust and domain authority increase for the source of the page providing the link.

For example, amazon.com is one of the most authoritative domains online, hence an internal link to a page is often more powerful than an entire website competing against it. Internal pages within Amazon can rank from a few inbound links, whereas a competitor may require thousands of links to equate to the degree of link flow passes along from the internal links within Amazon alone.

This is why you cannot always count links and assume that volume is the only metric which applies weight within ranking algorithms. They must be assessed based on internal link flow, page authority, domain strength, trust and how old the page is and whether or not it is grandfathered (algorithmically) into the top 10 results.

Also, additional considerations are the number of outbound links on the page providing the link and the number of outbound links on the preferred landing page dramatically impact buoyancy in search engines.

This is considered a component of link-loss or rather hemorrhaging link-flow (like a bucket with 100 large holes in it). Under this analogy, it doesn’t matter how much water you put in the bucket, it all ends up spilling out (ineffectually)

For example, we apply a tiered system to websites and categorize important (pivotal) keywords that are part of the parent theme (semantic cluster) that define the purpose or (primary focus) of a website.

By elevating these primary themes into the navigation, breadcrumbs, footer links, secondary navigation from specific pages in the sidebar or server side includes – this way, you can sculpt the link flow distribution within the website to correspond to your primary ranking objectives.

In addition to creating prominent regions of relevance through implementing site architecture or design changes, simplifying elements such as minimizing outbound links per page and consolidating link flow on themed (similar) pages can also reinforce a stable search engine position (without having to resort to off page tactics to produce rankings). 

Read More Related Posts
Is Using Keyword-Rich Domains a Solid SEO Strategy?
What are the strategic SEO advantages of having a relevant keyword-rich domain name? Is it a temporal search engine loophole or viable long-term ranking strategy? They say what is but a ...
READ MORE
FREE SEO REVIEW
Choosing the right SEO company as a potential partner for your business and online success is crucial. One method, much like the “try before you buy” free sample involves getting ...
READ MORE
If Content is King, Relevance is Queen!
We’ve all heard that content is king, but what kind of kingdom are you giving your people? The average marketer will run a totalitarianism kingdom, in which all content focuses around ...
READ MORE
Keyword Selection, Content and SEO
Selecting the right keywords is a crucial component of SEO. When keywords are wielded properly in alignment to the focal point of each page, the URL structure and internal and ...
READ MORE
SEO Tips for Templates Part 1
Indexation is the first step in SEO and SERP (search engine result page) domination starts with building an optimal website template and using optimal website architecture. If your pages are not ...
READ MORE
How many layers deep are you linking for your websites link building campaign? You often hear about the various tiers of optimization and the types of SEO tactics used by ...
READ MORE
Determining which page to use for converting online window shoppers and passerby hit-and-run traffic depends on which page they land on and how segmented that page is for that visitor. Additionally, ...
READ MORE
I noticed the strangest occurrences today in the SERPS (search engine result pages). It all started last night about 7PM or so, just checking a few rankings, my favorite keyword ...
READ MORE
To kick-off the new year in style, we would like to share a few useful and practical SEO tips for 2011. Each keyword should be carefully considered as a business ...
READ MORE
SEO, Digital Assets and Moving Past into the Sales Funnel
Search engine optimization (SEO) is based on the premise of acquiring search engine rankings, yet rankings alone are not the solution to increased sales conversion. Just like PPC (pay per ...
READ MORE
Using Keyword-Rich Domains and Subdomains for SEO
SEO Review: Get a FREE SEO Review!
In the Kingdom of Content, Relevance Rules
Keyword Selection, Content and SEO
SEO Tips for Website Templates Part 1
SEO Tips to Give Stuck Pages a Push
How to Segment Traffic and Landing Pages
Website Positioning and the Ebb and Tide of
SEO Tips for 2011
SEO: Moving Past Just Rankings

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “SEO Tips for Link Flow Distribution
  1. Another great post. I’m not sure what your name is but I think you have one of the more advanced SEO blogs on the internet and your WordPress plug in absolutely rocks. This is quickly becoming my favorite resource. Keep it coming, I want to know all your secrets:)

  2. Thanks Andres:

    And for my next trick, I will change all SEO Secrets and information exchanged on the blog to a pay per post value, monetize the plugin and charge for techniques by the minute… muah, muah, muah “hands rubbing” sardonically.

    Just kidding, Thanks and we appreciate the kudos on SEO Ultimate and the content.

    All the best!

  3. On the surface SEO appears to be “kinda” simple but to the average Joe like me, it’s kinda overwhelming. I want to know your secrets too!

Comments are closed.