in SEO Resources by Jeffrey_Smith

Today’s post is about SEO penalties, how they are created and some ways to remove them. Usually I don’t like to reference other sources, but I couldn’t resist to post a short but sweet informative video from Matt Cutts (the ultimate authority on the topic and head of the Google web spam team) as he shares insights on SEO penalties.

Watch the video above to see how Google treats penalties in a website and whether or not those penalties are algorithmic or manual and what you can do to alleviate them.

For example, search engine penalties can result from:

1. Getting an excessive amount of links with the same anchor text from other websites can be detrimental.

2. Choosing the wrong hosting environment (shared by low quality sites or penalized sites) has consequences that can potentially impact your rankings is a website on a shared IP or hosting environment is penalized.

3. Linking to bad neighborhoods (as opposed to them linking to you) is another way to lower your relevance score or trust with search engines, but what else should you look at if a ranking penalty is tripped by your website.

4. Over optimizing on page elements (such as excessive over linking with the same anchor, stuffing keywords, or having high percentages of duplicate content which dilutes relevance).

There are dozens of other ways to incur a penalty, these are just a few, however, looking at the first tip above; be careful when building links, on the second penalty, use a dedicated IP address or dedicated server (if you can afford it), on the third, be careful who you link to or use a no follow on outbound links, on the last point, tone down your on page SEO, if you’re pushing it too hard.

In closing, here are a few posts from the past (since this is SEO Archive week) with our take on some of the more common search engine optimization penalties out there and how to spot or avoid them.

I hope this helps, SEO is a constantly changing landscape and what worked before has no guarantees to continue to work in the future. You need to have a constant vigil regarding algorithms and quality signals to stay on top of search engines.

The references above are a good place to start, but each must invariably find their own path as it applies to their own unique situation. If you enjoyed the resources, then comment below or pass them on for others to enjoy. 

Read More Related Posts
If Content is King, Relevance is Queen!
We’ve all heard that content is king, but what kind of kingdom are you giving your people? The average marketer will run a totalitarianism kingdom, in which all content focuses around ...
READ MORE
As the search for the latest and greatest link building strategies make their rounds in search engines. Link building using Web 2.0 SEO and Social Bookmarking Sites can be just ...
READ MORE
Keyword Selection, Content and SEO
Selecting the right keywords is a crucial component of SEO. When keywords are wielded properly in alignment to the focal point of each page, the URL structure and internal and ...
READ MORE
Use Compelling Tags for All of Your Pages 1) The tags you use to describe something give it legs online and the ability to rank or tank in search engines. Use ...
READ MORE
Tiered SEO Navigation and Link Structure
In our previous post called Search Engine Optimization: Creating Tiered Structures, we touched briefly on the importance of site structure and creating cascading or faceted / tiered navigation for search ...
READ MORE
WordPress SEO Plugin SEO Ultimate Version 1.9 Released
The WordPress SEO plugin from SEO Design Solutions has been upgraded once again. This release adds the unique functionality of tag editing for category archives and Category archives are ...
READ MORE
Web Site Marketing or Website Marketing – Optimizing Multiple Keywords
What is the best SEO method to target new keywords for new rankings? Is it better to try and make one page rank for multiple keywords or is a unique ...
READ MORE
There are three things you need to be successful online – traffic, credibility and conversion. Anything else is a mere transitory step for one of these three primary prerequisites for ...
READ MORE
To Follow or No Follow the Page Rank Sculpting Saga Continues
As the tension mounts for SEO practitioners regarding the recent comments from Matt Cutts (head of the Google Web Spam Team) at SMX Advanced regarding the Google no-follow conundrum (to ...
READ MORE
Does SEO Transcend Rankings?
How many of you thought that SEO was about ranking for keywords? Did you raise your hand? If so, you are not alone. Before you balk at this statement, reserve ...
READ MORE
In the Kingdom of Content, Relevance Rules
Link Building using Web 2.0 SEO | Social
Keyword Selection, Content and SEO
5 Things Seo Companies Won’t Tell You
Tiered SEO Navigation and Link Structure
SEO Ultimate WordPress SEO Plugin Version 1.9 Released
Web Site Marketing or Website Marketing – Optimizing
The Trinity of Traffic, Credibility and Conversion
To Follow or Not to Follow: The SEO/Google
Is SEO about Rankings or Authority?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

8 thoughts on “SEO Penalties and How to Remove Them
  1. You are correct when you’re saying that there’s dozens of ways you can get penalized… Google constantly changes its algorithm and unless you keep up with them you may find yourself penalized without knowing. In order to avoid these instances it’s best to use as natural SEO tactics as possible. Create good content, do a good job on site, pick the correct keywords, and be active in your industry online community. I suggest to not even bother with border line strategies.

  2. Vlad:

    Link velocity and keeping on page optimization relevant and using more content vs. trying to create a catch all with one page alone.

    Semantic relevance is increasingly becoming a stronger ranking signal in search.

    The great things about what Matt suggested above is the insight that there are 2 types of penalties and what people can do to either unwind them or avoid them.

    Very informative indeed.

    Thanks for commenting.

  3. Alex says:

    Interesting – never sure how much you can trust Matt Cutts though!

    Regarding excessive anchor text in links, I’ve run into what I assume is that penalty recently. How would you go about fixing it? I’ve started obtaining links with random anchor texts to “dilute” it a bit more, is there anything else I could do?

  4. I am new to web design I worry that I might do something wrong to upset Google but these tips help ease my worries thanks.

  5. bikal says:

    hi! i really like your post.Really experting means to know actually what not to do rather than of knowing what to do.The way you explained what not to do from getting penalised is good.

  6. Kate Brown says:

    I really liked your post and its very interesting for the novices in the field.

  7. Bonnie says:

    Interesting Post – Easy for the average reader to understand. Penalities – Never knew it was so complex.

    Thank you author – Bookmarking this page!

Comments are closed.