in SEO Resources by Jeffrey_Smith

Today’s post is about SEO penalties, how they are created and some ways to remove them. Usually I don’t like to reference other sources, but I couldn’t resist to post a short but sweet informative video from Matt Cutts (the ultimate authority on the topic and head of the Google web spam team) as he shares insights on SEO penalties.

Watch the video above to see how Google treats penalties in a website and whether or not those penalties are algorithmic or manual and what you can do to alleviate them.

For example, search engine penalties can result from:

1. Getting an excessive amount of links with the same anchor text from other websites can be detrimental.

2. Choosing the wrong hosting environment (shared by low quality sites or penalized sites) has consequences that can potentially impact your rankings is a website on a shared IP or hosting environment is penalized.

3. Linking to bad neighborhoods (as opposed to them linking to you) is another way to lower your relevance score or trust with search engines, but what else should you look at if a ranking penalty is tripped by your website.

4. Over optimizing on page elements (such as excessive over linking with the same anchor, stuffing keywords, or having high percentages of duplicate content which dilutes relevance).

There are dozens of other ways to incur a penalty, these are just a few, however, looking at the first tip above; be careful when building links, on the second penalty, use a dedicated IP address or dedicated server (if you can afford it), on the third, be careful who you link to or use a no follow on outbound links, on the last point, tone down your on page SEO, if you’re pushing it too hard.

In closing, here are a few posts from the past (since this is SEO Archive week) with our take on some of the more common search engine optimization penalties out there and how to spot or avoid them.

I hope this helps, SEO is a constantly changing landscape and what worked before has no guarantees to continue to work in the future. You need to have a constant vigil regarding algorithms and quality signals to stay on top of search engines.

The references above are a good place to start, but each must invariably find their own path as it applies to their own unique situation. If you enjoyed the resources, then comment below or pass them on for others to enjoy. 

Read More Related Posts
In short, Google's love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in ...
READ MORE
SEO for Large Websites Part II
In our first blog post of this 3 part series named SEO for Large Websites Part I, we touched on the importance of defining ranking objectives (from the onset) to ...
READ MORE
Authority or Rankings Which Matters Most?
Is it rankings that produce website authority or website authority that produces rankings for SEO? Ultimately, which one is more important? Just like the conundrum about which came first the ...
READ MORE
www.semrush.com ads Trend Data
If you are engaged in SEO and curious about which keywords are driving the most traffic to your website in Google, the SEO Quake team who brought you SEO Digger ...
READ MORE
Statistically 91% of all searches in search engines abort in the first page, meaning if your website is not listed in the top 10 results, then your chance of your ...
READ MORE
This simple SEO Tip shows you how you can use wildcard * search operators to “fill in the blanks” and show you the money based on commercial queries and their ...
READ MORE
What is Superior SEO Web Design?
What's the use of having a website, if no one can find it? SEO web design is more than just a buzzword; it means that your website is optimized by ...
READ MORE
20 Tips to Curb SEO Frustration
Need a way to curb frustration while you are waiting for your SEO and rankings to kick in? Try implementing any of these 20 basic SEO tips to cut down ...
READ MORE
The Rise and Fall of Rankings
Search engine results and their respective positions rarely stand still. In fact, we know from SEO that search results constantly vary, fluctuate, rise and fall, like the tide endlessly churning ...
READ MORE
Web Design Trends 2010
We are taking a break from SEO related posts today and passing the blog to one of our colleagues Mr. Jim Brody who has some great insights regarding the topic ...
READ MORE
Google’s Loves Affair With Authority Sites
SEO for Large Websites Part II
Authority or Rankings, Which is More Important for
SEO Tool SEM Rush Adds New Keyword Trend
SEO: Getting to Page One
SEO Tips: How to Use Search Queries for
What is Superior SEO Web Design?
SEO Tips to Shorten Time to The Top
The Rise and Fall of Rankings
Web Design Trends 2010

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

8 thoughts on “SEO Penalties and How to Remove Them
  1. You are correct when you’re saying that there’s dozens of ways you can get penalized… Google constantly changes its algorithm and unless you keep up with them you may find yourself penalized without knowing. In order to avoid these instances it’s best to use as natural SEO tactics as possible. Create good content, do a good job on site, pick the correct keywords, and be active in your industry online community. I suggest to not even bother with border line strategies.

  2. Vlad:

    Link velocity and keeping on page optimization relevant and using more content vs. trying to create a catch all with one page alone.

    Semantic relevance is increasingly becoming a stronger ranking signal in search.

    The great things about what Matt suggested above is the insight that there are 2 types of penalties and what people can do to either unwind them or avoid them.

    Very informative indeed.

    Thanks for commenting.

  3. Alex says:

    Interesting – never sure how much you can trust Matt Cutts though!

    Regarding excessive anchor text in links, I’ve run into what I assume is that penalty recently. How would you go about fixing it? I’ve started obtaining links with random anchor texts to “dilute” it a bit more, is there anything else I could do?

  4. I am new to web design I worry that I might do something wrong to upset Google but these tips help ease my worries thanks.

  5. bikal says:

    hi! i really like your post.Really experting means to know actually what not to do rather than of knowing what to do.The way you explained what not to do from getting penalised is good.

  6. Kate Brown says:

    I really liked your post and its very interesting for the novices in the field.

  7. Bonnie says:

    Interesting Post – Easy for the average reader to understand. Penalities – Never knew it was so complex.

    Thank you author – Bookmarking this page!

Comments are closed.