Duplicate Content, What is it and How to Avoid it!
You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, then it’s a simple fix, but for the sake of elaboration, let’s delve deeper into how search engines work and reveal what duplicate content really is.
Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. For example, text in the header and footer of a document are treated differently than the text in the body section of a page.
The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.).
The reason for this is simple, page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. This has the tendency of diffuse a pages ranking potential.
Click Here to Read the Complete Post – “Block Segmentation, Duplicate Content, SEO and IR” or simply click the image above. As always, comments are welcomed and encouraged!
Read More Related Posts
Sounds like a harsh way to start off a blog post about SEO
, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within ...
Since you can't peek at your competitors analytics to glean a distinct competitive advantage, you never really know how many ambient rankings they currently enjoy. The thing to consider about ...
There are various methods to generate traffic to a website, but which is the most cost-effective solution for your business? Some traffic-building methods include - PPC management services (pay per ...
What happened to the search results for SEO today around 1PM CST? I think at this point, only the Google engineers responsible for hitting the “scramble results for kicks button” ...
Have you ever wondered how link discovery time affects your pages SERP (search engine result page) position and SEO? In a previous post named SEO and the Cycles of Optimization, ...
Competitive keywords crumble from implementing superb site architecture reinforced by a combination of theme-relevant content, strategic secondary navigation and contextual links. Backlinks are only partially responsible for slaying competitive coveted ...
With all of the fancy jargon-rich industry terms flying around, it doesn't really matter if you call it SEO "search engine optimization", SEM "search engine marketing", SMO "social media optimization" ...
Is there such a thing in SEO as the off-page inbound link sweet spot? Meaning, finding the tipping-point for inbound links per URL, per keyword… Based on our heuristic testing, absolutely! ...
Properly assessing the competitive landscape from competitive blind spots (prior to entering an online market) can save you months of frustration. You should select keywords within your reach and create ...
Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s ...
Why Should Search Engines Rank Your Pages?
PPC Management Services or SEO?
Search Results for SEO Experience Technical Difficulties
How Link Discovery Time Affects SEO
SEO Video: How to Properly Silo Your Website!
Search Engine Marketing SEO or SMO? Who Cares
Where Is The SEO Backlink Sweet Spot?
Search Engine Strategies That Work
SEO and Big Brands…Do they ALL need it?