in SEO Tips by Jeffrey_Smith

Sometimes a low-tech SEO technique is in order to cut through all of the convoluted complex SEO tips and online search tactics. This is one of them.

Using Suggested Search Tags to Increase On page Relevance

Using Suggested Search Tags to Increase On page Relevance

By using this simple method, you can promote keyword stemming in Google to broaden the appeal of your preferred audience by giving the search engines (that collect and suggest click preferences from humans) additional semantic preferences to classify and funnel traffic to your posts.

Why Tags are Important?

Have you ever considered why tags are important? Just like if you walked into a store and were standing in front of a shelf full of cans and all the labels were white without text; you may have difficulty in distinguishing one can from another or what the contents are inside. Tags work the same way for SEO and information retrieval systems such as search engines.

Tagging content and using relevant tags matters because this practice inherently helps search engines derive context of pages cataloged in their index. The more help or layers of consistency you produce, the more optimal your pages become, meaning they have less resistance and a higher degree of relevance than a competitor that is not employing similar optimization tactics.

Sure, you could spend hours perfecting your keyword research through extensive competitive analysis tools, or you can ask Google for stemmed variations or related search based on similar searched phrases depending on the context of a keyword and modifier.

Enough Talk, Time for the SEO Tip

If you are using WordPress or another similar content management system, the moment you publish your content it then gets aggregated through an RSS feed. A large percentage of who links to your content is based on the way you tag your posts.

This means, that if you fail to specify the context, you are leaving potential visitors that would or could engage your offer, content or commerce out of the equation based on superior tags and tag naming conventions. This SEO tip can remedy that, just use keywords based on Google’s related search algorithm.

Since you are trying to appease Google to begin with (since they have dominant market share), just conduct a search for the root phrase and see what related searches at the bottom populate based on the search engines relevance model.

For example, if I type in a search query for “search engine optimization” in a search query, I also see related / suggested searches for

search engine optimization tips search engine optimization pricing google search engine optimization search engine optimization tutorial
search engine optimization software search engine optimization tools search engine submission meta tags

These keywords are there because they were toggled by users typing in enough searches that a contextual occurrence now binds them under the same umbrella based on the profile of search queries executed.

So, if I wanted to reinforce a broad match topical range of semantics, I could easily implement keywords that were algorithmically related in real time (when looking for tags or additional keyword to include in a post) by using tags or developing related content for the main topic / silo to build into a virtual theme of topical posts.

The “theme” is the main topic and the silos are the supporting articles that reinforce relevance for all things related (based on the array of keyword modifiers). Toggling theme density implies targeting semantic clusters, which is essence is accomplished through the tags becoming links and adding weight to global on page relevance with ease. 

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

22 thoughts on “SEO Tips: Using Related Search to Optimize CMS Tags
  1. Neo says:

    Basically you are narrowing down your keyword by using search engine optimization software instead of using search engine optimization….

    Its a good technique ..I think

    Thanks

  2. Neo:

    Just think of it like two for the optimization / price / time for one.

    Since search engine optimization is a pretty competitive example, try another less competitive phrase “like flowers, gifts, or fast cars” as a root phrase and look for semantic stemmed keywords based on Google’s related search.

    Typically the more defines the keyword is, the more specific the suggestions.

    Matter of fact, just type in related search in Google and you can find a post that ranks there from us using this same technique from years ago…

    That keyword has over 452,000,000 broad match results and this post ranks organically in the top 5 results “without building backlinks”.

    So, I leave it to you to determine if the tactic is valid or if the rewards of using predetermined nodes of relevance based on search traffic and algorithms) to reinforce new posts (which inherently come out of the gate strong to begin with) is a solid SEO tactic.

    The rule of thumb here is, if we are talking about it, it has been tested and made the grade worth sharing…

  3. kev grant says:

    dude you really have to stop this soon, or they’ll all know everything.

  4. Hey Kev:

    This is all tip of the iceberg stuff anyway. The real techniques stay close to the chest.

    But, you do have a point there, I may have to pull the plug on the blog and go underground.

    There really isn’t enough time in the day to write daily posts and spearhead an SEO agency, I just do it because I like it…

    Point taken, from now on we will keep limit our SEO topics to meta tags and what it SEO?

    :D

  5. There’s so much misinformation out there that people don’t really know what is and is not. It’s refreshing to see people that know what they’re talking about. You have an Informed commentary seems to be a rare commodity these days. Keep it coming.SEO Marketing Company

  6. Ian says:

    Wow! That’s a very handy technique. Opens up a whole new range of possibilities for me as I’m still learning this. Thank you.

  7. No Name says:

    Thank you for sharing this tip. I’m sure that this will be a very good advise for those who wants to have a higher page rank and more traffic into their site.

  8. Wow! That’s a very handy technique. Opens up a whole new range of possibilities for me as I’m still learning this. Thank u for the post……..

  9. Your blog really gives a clear idea about keywords,SEO’s and how those really works for someone..Specially the tag part helps me a lot.Thank for a good and clean article..

  10. Nariman says:

    I’m not sure I understand this strategy.

    Is it predicated on the tag links being indexed as well, despite the fact that tag content will merely duplicate existing posts?

    In blogger, for instance, this is expressly prohibited through robots.txt, and for good reason, one would assume:
    http://gspy.blogspot.com/2007/07/blogger-adds-robotstxt.html

  11. You will need to work on a CMS that is hosted on your own server to benefit from this tactic. Also, tags from a site with authority can devour long tail and broad match searches, if I wrote it here, it has been well tested and works, no theory, just application.

    This is a very powerful strategy when targeting multiple keywords…

  12. No Name says:

    […] This SEO Tips post reminds me I need to use alt tags in my images […]

  13. Wow really informative blog!!!Thanks for sharing.

  14. Thanks for letting us know how tag really works for you..

  15. Awesome tips. I’ll be passing this post on for sure

  16. Food Storage says:

    Fantastic– I suspected that there was some inherent value in the “related searches”. Someday I am going to write an article called, “Everything You Need to Know About Getting On Page One (in Google) is On Page One!” With the related searches on Google, you are being given a hint at what you should title your articles and sprinkle within the text of your articles, all while anchor texting your main keyword. You may not realize it, but your strongest competition is optimizing for the “related searches” keywords, not just the one famous keyword in your niche. Check them out, you will see that your competitors are ranking first page for these search terms as well!

Comments are closed.