in SEO Web Design by Jeffrey_Smith

Spiders and Fresh ContentWere you aware that search engine spiders love fresh content and the more frequently you update your content the more frequently spiders traverse your site?
Increase Relevance for Search Engine Spiders with Frequent Updates, by SEO Design Solutions.
The advantage of adding fresh content frequently directly impacts your topical site synergy. By creating islands of topical (related) information on a subject provides each page with an opportunity to pull its own weight and rank on its own constitution as a contributing factor to your traffic and exposure.

Without updating your content, or having aged content on your site that could benefit from a content and link audit you are implying to search engines that proper on page factors are not a top priority.

Each time you upload a change to your server it sets off a chain reaction that summons search engine spiders (like the Google Bot, Slurp for Yahoo or others). The spiders in turn compare recent changes with the last cached snapshot of your pages and take note of revisions and integrate that into the bin (a storage cloud of your sites history spread across different data centers).

Based on how important the concept and the continuity behind the document is, if the new changes a favored by search engine algorithms, then a raise in relevance and relevance score occurs for the target terms on that page and for the entire site as a result of this synergy.

This in turn impacts what are considered on-page SEO factors, such on page SEO factors are a pivotal and crucial component to long term rankings.

Without refinement to on page factors ranking dynamically would have to rely on off page factors such as link building alone (which is possible) like Adobe for “click here” and Apple computer for “home” either of which typed in a search engine will illustrate the point. They rank for those terms because of the sheer weight of thousands of pages linking to them with that anchor text.

The next step in the progression would be to implement theming your data or cross-linking and referencing the most suited progression for the key terms appearing across related pages.

If I have a keyword in one document on Page A that has the keyword relevant to Page B, then link to Page B from Page A using that keyword as anchor text (the text in the link). The value of this strategy is cumulative and paramount over time for securing competitive keywords.

Do this enough and frequently enough using absolute paths such as http://www.seodesignsolutions.com/seo-services.html vs. /seo-services.html (a relative path) and you are building relevant links internally (such as this link) within your site.

Combine this with strategic infusion of new information based on keyword research and gap analysis (where you rank compared to where you want to rank) and you can essentially develop relevance systematically over time and elevate your content naturally in search engines.

It is worth noting that the best strategies develop over time and leveraging that time through going back to refine outdated or off topic content can reinvigorate rankings and offer an appealing proposition for a top 10 position to search engines who are ever vigil for relevance and quality content to share with their audience.

Stay tuned for more useful SEO Techniques, Strategies, Tips and Solutions from SEO Design Solutions

Read More Related Posts
Today, we discuss how to create stronger websites and rank higher with fewer links using your own website as a pivotal dynamo for on page SEO. There is a distinct ...
READ MORE
How Semantic Connectivity Affects SEO
If you are curious about SEO or ever wondered how search engines really work, then this is an absolute must-read post from Dr. E. Garcia from miislita.com. Dr. Garcia discuses in ...
READ MORE
Creating Self Sufficient SEO
What started as a topical SEO post on how your website should build it's own links evolved into a white paper on search engine optimization strategies and optimization tactics. Keep ...
READ MORE
Keywords, SEO and the Tipping Point
Search Engine Optimization (SEO), is all about understanding the subtle balance and nuances of action and reaction, cause and effect to successfully manage the tipping point for hundreds of keywords ...
READ MORE
65% of competitive keywords are captured as a result of superior on page optimization. Its not always the off page optimization that is the deciding factor.  Dealing with link loss ...
READ MORE
Using Video to Close Prospects
This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek ...
READ MORE
SEO Web Design Using “Click-Appeal”
Does your site have click appeal? Let's face it, no amount of SEO matters if you have an unattractive website. So why spend money on PPC or SEO if the ...
READ MORE
SEO Web Design the Basics
It takes more than wishful thinking in order to land one of your pages in the top 10 of Google, but once you understand the criteria of what is involved, ...
READ MORE
Website optimization is more than just a passing fad, it is the new fulcrum that determines if an online business ranks or tanks in today's hyper-competitive online environment. Gone are ...
READ MORE
Web Design Trends 2010
We are taking a break from SEO related posts today and passing the blog to one of our colleagues Mr. Jim Brody who has some great insights regarding the topic ...
READ MORE
How to Create Stronger Websites with Fewer Links
How Semantic Connectivity Affects SEO
Create Self-Sufficient SEO
Keywords, SEO and the Tipping Point
Dealing with Link Loss
I Read Three Other Blog Posts….Now What?
SEO Web Design Using “Click-Appeal”
SEO Web Design the Basics
Website Optimization Services
Web Design Trends 2010

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

7 thoughts on “Increase Relevance for Search Engine Spiders with Frequent Updates
Comments are closed.