In short, Google’s love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in favor of quality content and authoritative websites.
Google’s Love Affair with Authority Sites
Protecting the integrity of that love affair can have harsh consequences for those on the fringes or gray areas as Google updates their index.
One must consider, that if a higher echelon of quality presides in Google’s index from Google being more selective or downright finicky about “which types of websites are algorithmically endowed” or quality rater approved, the more relevant and / or commercially viable Google’s dominion becomes when it’s time to monetize that traffic.
This is a post covering two glaring and mutually important topics, the first being how search engine algorithms can dramatically impact your business through “corrections” designed to improve quality control and relevance and the other part leaning towards what you can do to insulate yourself from changes to algorithms by creating an authoritative online presence.
Click to read more from >>> Google’s Love Affair with Authority Sites.
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