in SEO by Jeffrey_Smith

Google officially updated the TPBR Page Rank last night. For those in the SEO community, the significance is met with mixed emotions ranging from dismissive to celebratory. Although page rank is not a signifier of genuine authority, it can aid in passing on other notable attributes, such as trust and / or increased crawl rates for internal pages.

How Does Your Website Measure Up?

How Does Your Website Measure Up?

In essence, Pagerank’s notable contribution to rankings has long since diminished; however what you can use it for is an indication of link health and connectivity to (a) your own website or (b) a measure of citation from other sites on the web. This type of algorithmic peer review can be easily channeled and consolidated to augment aggregate on page SEO ranking factors.

For example, if you know where page rank is pooling in a website, you can use those pages with a higher “rank” like air- traffic controllers to funnel search engine spiders a.k.a crawlers deeper into the site or use them for redirects to boost other internal pages or normalize link flow in areas suffering from link attrition.

It is important to understand that ranking factor comes from both aged and new pages but also the combination of trust and authority with the new fresh unique topically created content based on semantic clusters of relevance are what produce rankings.

Use PageRank to get link flow to the newer pages by funneling any link flow that may be “pent up” in the site deep in the site architecture by reviving older pages with fresh links to new content to maximize the synergy of trust and relevance.

Despite what the consensus is from other SEO’s, we acknowledge that PageRank is an arbitrary statistic that does not indicate the genuine rank of a pages strength in the index, but it is a precursor for other SEO metrics that hinge on the relevance of link flow and algorithmic calculations of relevance score.

How you use it is up to you, but at least you may be able to floss some bragging rights if your site / projects that you have been toiling away on for months, finally received an acknowledgment from Google as having a green badge or PR to validate your efforts.

Congratulations, you are now in the cue and can leverage the crawl rate to your on page advantage, or use 301 redirects to “pass it on” to pages more deserving of praise… 

Read More Related Posts
Build a Site for SEO, Content or Conversion
One of the biggest coin tosses when it comes to websites, SEO and consumers is do I build my site for content or conversion? The type of website you build ...
READ MORE
SEO Link Building Tips
The importance of SEO and off page optimization is paramount for achieving long term search engine visibility. Now more than ever, it's not just about what's on your pages, factors ...
READ MORE
Link Building – Achieving Stable Rankings through Link Velocity
If you are involved in SEO, then you know that aside from content, it's all about the links. Without SEO link building services to hit a wide array of websites, ...
READ MORE
What SEO can Do For Your Business
If you understand the psychology of supply and demand, search engine positioning and more importantly what consumers want, you can devour entire markets as a result of superior SEO and ...
READ MORE
Getting Back on Track After the Google Mayday Aftermath
If you spend as much time analyzing the SERPs (search engine result pages) as we do for the purpose of proactive SEO planning, you are bound to catch patterns or ...
READ MORE
I believe as an SEO, we often have the tendency to get "to caught up" chasing search engine algorithms and phantoms in an attempt to reverse-engineer ripples and effects rather ...
READ MORE
PPC Landing Pages or SEO Landing Pages?
If you ever wanted to make SEO landing pages rank like Pay Per Click (PPC) landing pages, then this tutorial is for you. If you understand the implication of this ...
READ MORE
SEO Tips to Improve Your SEO Score
What if you have a page in your website and for whatever reason it is completely ignored by search engines? What actionable intelligence can you use to employ as a ...
READ MORE
You've Got Traffic, Now What?
The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the ...
READ MORE
SEO, Content or Conversion
SEO Link Building Tips
Link Building – Achieving Stable Rankings through Link
Search Engine Positioning: Consumers, Supply and Demand
SEO Tips for the Google Mayday Algorithm Aftermath
Google Founder Sergey Brin on Search, Google, and
SEO Design Solutions Founder Jeffrey Smith Interviewed by
Make SEO Landing Pages That Rank Like PPC
How to Improve your Pages SEO Score
SEO is Great, But What Happens Next?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

7 thoughts on “Google Toolbar PageRank Update October 2009
  1. Thanks for posting these details.I can only give my feedback after using it.Will do it and will then be in a position to give you a feedback.

  2. Well it was party time for me as i received PR3 from PR2 :) so happy

  3. When will next PR update gets happen?
    I am waiting to get some PR for my new Telecom blog TTN

  4. Ignore PR as a metric, focus on quality content and internal linking, then build deep links to individual pages. Your own site architecture is the first source of building authority for your domain, once that is solid, then focus on links from other sites. The visible PR is only a window dressing that has very little to do with rankings…

Comments are closed.