in Internet Marketing by Jeffrey_Smith

Increase Reader ResponseFinding the right “action words” can instantly add verve to your writing style, as well as score you extra points with search engines.

How to Use "Action Words" to Increase Organic Traffic & Reader Response.

With all of the possible keyword variations that a consumer might use when performing a search, your writing style should essentially cover the bases through using as many potential key phrases as possible (while maintaining the ability to succinctly communicate your point). Over time, the benefits of using “action words” and “semantic synonyms” in your writing style become obvious, as measurable results flourish through notable increases in blog traffic, additional traffic from long-tail organic rankings, increases in subscription rates and higher reader participation occur as a by-product of this savvy SEO tactic.

Action words are remarkable because people frequently use them when conducting searches such as, “how do I optimize my website” or “how do I get more traffic?”. By taking this into consideration (when composing your content), it provides you with an opportunity to tailor your copy specifically for a keyword or combination of key phrases with precision. This tactic combined with social media exposure can encourage higher click through rates, votes or catch the eye of the major players who have a need for your services.

For example, note the difference in tone between a simple word choice like “provide” vs. “provider”, one is questionable (as an action word), the other is assertive. Assertive words translate to the psyche of your reader with stronger intention and are pivotal phrases that add fervor to your posts.

Increasing your Keyword Range / Relevance

You have to realize that when spiders parse data, the snippet that is returned in search engines is often a combination of meta data and on page text, so every word on an optimized page is a potential keyword, and if you truly understand this implication, mastering the long tail of search through tactful writing is yet another benefit you can unlock to augment your on page SEO.

How the use of “How To” can increase reader response and click through rates

How to is probably one of the next best techniques for dialing in traffic. So many articles and titles online start with How to “insert keyword, keyword, solution”, and for very good reason.

On a daily basis, there are increasing amounts of advertisements mixed with content vying for our attention. Which is why there is something comforting about a brief, punchy description or enticing title that can compel us to investigate it further (witnessing revolutionary solutions to postulated problems). “How To” posts have some of the highest conversion rates for link baiting and selling e-commerce / e-book related products you can purchase and then download. This includes the pitch “How You Can”, as well.

This tried and true writing method is characteristically straight-forward. Giving the reader a token of appreciation (and rousing the call to action) is accomplished through satiating the “what’s in it for me mentality” right from the start. Examples such as “How your Blog can Double it’s Traffic”, or “How to Increase Traffic and Revenue by 77% in 2 Easy Steps”, etc. These both use the action word tactic we are discussing (action words and the promise of what you get when you read it). Sounds simple enough, yet it is hard to believe how minor adjustments can really set off a stampede of comments, subscriptions to your RSS feeds or lead generation by adhering to such principles.

We all know about the power of using a magnetic headline or catchy title, but streamlining your content to serve a specific purpose and delivering what you promise, is the fundamental way to gain the reader’s trust. How many times have you clicked a link with a baited title only to read a few paragraphs and find sparsely related concepts strung together on a whimsical tangent from an author. The only thing that accomplishes is a high bounce rate.

Relevance is what readers want and by using the HOW TO format, it not only cuts to the chase, but establishes the main ingredient for the article or blurb. From there, if it delivers, then high traffic from referrals and unique visits, votes from social media sites or link popularity will be abundant.

In closing, here is yet another example of “action words” provided by SEO Expert John Alexander.

This is an excerpt from John Alexander’s SEO Tip of the Day, which is what inspired this post. I suggest each and every one of you go and sign up for Daily SEO Tips that are delivered to your email each and every day.

Excerpt from John Alexander

Okay, what are the two most powerful letters that can be added to a behaviorally related “root word” that will convert a “behavior” into a “tool?”

The Answer: E R



Hold + add E R = Holder (what kind of “holder?” – That’s for you to research!)
Stamp + add E R = Stamper

Watch Watcher
Clean Cleaner
Wash Washer
Build Builder
Fix Fixer
Warm Warmer
Charge Charger
Find Finder

There are hundreds of examples, but I hope this makes sense. If this sounds all too complicated. It’s not! I am suggesting that you can use Wordtracker to research powerful “action words” to discover what tools or alternate keywords are hottest in the marketplace.

They also work great for creating alternative link building key phrases so that you vary your anchor text when building links.

Stay tuned for more Search Engine Optimization Tips, Tactics and Techniques.  

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

42 thoughts on “How to Use “Action Words” to Increase Traffic & Reader Response.
  1. Makes sense to me!

    I like how you used action words in the title of this post :)

  2. Marty says:

    There are cool [blogging tips] for your [SEO] & [SEM][blog]readers here. Any [internet marketing], [PPC] & [web designer] readers would find the [free search engine optimization tools] you offer useful. :)

  3. SweetRockmedia:

    Thanks, and after you commented I visited your blog, good stuff, I will definitely take time out to visit more often.


    Thanks for stopping by, I read your work all the time, you are truly an inspiration and I appreciate you taking the time to breeze through.

  4. Eish says:

    Interesting post, makes a lot of sense to me and using action words in PPC ads will improve the CTR as well im sure.

    I find the rest of the blog very good as well you will def be getting more visits from me!

  5. @Eish:

    Thanks for the kudos, it’s all about the call to action. Otherwise, the tendency to become a window shopper silently transpires and people slip off into the web.

    Glad you made it by though, just when I thought the Sphinn factor had Sphunn out…more traffic, two stumbles, jeesh I’m dizzy after that one with a social media hangover. Hard to follow up after a great post…but stay tuned.

  6. Palcom Web says:

    1. Avoid stuffing of keywords in title; the keywords should be placed in the beginning.
    2. Write title keeping in mind the user, what are the users typing in general
    3. Write a title such to give the page a heading.
    4. Do keyword research before writing title tag, so you can include most important
    5. Write title in a proper sentence.
    6. Every page should carry unique title
    7. Make your Title tag short and targeted for some particular keyword

  7. Very succinct and thorough tips Palcom, Thanks for sharing.

  8. Observer says:

    I like the bit explaining “how to.” That’s so true!

  9. It’s very easy to overlook the basics of writing when you’re so into your blog posting. It helps to get reminded about these things every once in a while. Thanks.

  10. Tony says:

    Graet Thanks for the R4 information

  11. rosha says:

    Really love the info thnx, helped on my site

  12. Farzam says:

    It was interesting, Many thanks.

  13. Advisor says:

    Thanks a lot, you help me very much. I’m curious how google take national languages. Is it similar to English?

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