in Internet Marketing by Jeffrey_Smith

Love them or hate them Squeeze pages make people money based on “how they sell” more than “what they are selling”… Using SEO is great (for a finely-tuned offer), but if there is no conversion objective, call to action or value, sending traffic (no matter how vast) is a moot point.

direct-response-squeeze-pages

How Squeeze Pages Put the Squeeze on Your Wallet!

RULE #1:

Forget What You “THINK” you Know! If you are struggling to move products or services online, it’s time to put your ego in the back seat, forget about what you thought works and learn (from studying) offers from real people who make a living by positioning offers for consumers-in-need and study the cues they utilize to get people to whip out their credit cards or go to Paypal and “take action” day in and day out.

What tactics are prominent in the online conversion process for squeeze pages?

  • Benefits
  • Value
  • Countering Mental Objections
  • Reinforcing their Solution
  • Scarcity

and other proven online tactics.

RULE #2:

Implement the “Problem/Solution, Action/Reward” Modality: If you implement some form of online marketing on your website, there is always room for improvement. Let’s use http://growyourmartialartsschool.com/ as a case study (this is not an affiliate link) but since I used their site, the least I can do is link to it to show my appreciation for their layering process.

You can learn a great deal from observing the format of “how the sell” and lead your mind through a carefully selected process until every instinct yells “buy it now”, it’s a great value – if the offer (a) structured its mental argument properly (b) conveys immediate value (c) ignites your emotional impulse purchase or (d) appeals to your dilemma / circumstance – to solve your current problem. Often, you may observe affiliate marketing employs:

  • A keyword rich domain.
  • Minimal distractions for the theme (so you can focus on the offer).
  • Proper segmentation (in this instance a martial art schools who doesn’t know how to market themselves) and
  • Have a great price point (which they can scale) 1000 conversion x $27 = more seed capital to scale using multiple sites and products on auto-pilot.

Using this example, the $27 / month (less than a coffee a day) seems like nothing compared to “the value you get”. Disregard “what they are selling” just look at “How”.

This is an excellent example of what works on the web (since you may never see that visitor again) and they emphasize scarcity, and virtually counter every assumed mental objective and win the argument in every logical compelling variable of why you should buy their solution.

All that is missing is traffic (which is easy to jumpstart with PPC) when you find how your offer converts, you can spend up to ½ of the conversion amount per day to “get more traffic”, use other affiliates if you created the offer) or target specific keywords using SEO for immediate benefit (then stem into multiple keywords over time). Observe the action words such as:

  • How to (know how)
  • You will Receive (value-rich benefit)
  • A 4 step process (using numbers to convey specificity) to unify the left/right brain to reinforce and emotional impulse-purchase.
  • Act now (scarcity)
example-a

The appeal of "benefits" - in action

Another example of benefit-rich intro and follow up:

example-b

Stage 2- appealing to logic and emotion

This is copy that sells; love it or hate it – it works on a large population of those who stumble upon them. Despite how cheesy or tacky squeeze pages seem, they work and it’s not from the attractive designs they employ, it is the copy and format of the copy, the voice and the value they promise that set the tone for conversion.

So, the next time you consider scoffing at one, take time to study the undertones and determine which action reward modality you can put in place for your offers. 

Read More Related Posts
Consolidating Navigation, 301 Redirects, Content and Link Flow
Many companies realize the importance of having a blog installed on their site, but they don’t understand what the importance is. As a consequence, many blogs across the country are ...
READ MORE
How to Use SEO to Increase Website Traffic
Search Engine Optimization (SEO) is great for attracting the right visitors to your website. However, without keeping new arrivals either entertained, informed or satisfied, it won’t really matter how visitors ...
READ MORE
SEO Web Design and Principles of Usability
The value of SEO Web Design isn't just about content, code and calculations; like the quantity of list anchors, the content to link ratio, W3C Compliance or the intricacies of ...
READ MORE
Are you building the right type of links?
While link building is an important for SEO, the million dollar question is, are your building the right type of links for your website? The truth is, not all links ...
READ MORE
What is SEO... Really?
It's no secret that as of late SEO has gained recognition amongst the masses, some good some bad, but despite the rants, opinions or perspectives that either praise or denounce ...
READ MORE
Where is the Off Page Link Tipping Point?
Is there such a thing in SEO as the off-page inbound link sweet spot? Meaning, finding the tipping-point for inbound links per URL, per keyword… Based on our heuristic testing, absolutely! ...
READ MORE
Consumers Surf with Purpose
While the fond memories of yesteryear may have revealed a less savvy online surfer, times have changed and now consumers surf with purpose. Today's online SEO ripples are tomorrows big waves ...
READ MORE
Search Engine Strategies That Work
Properly assessing the competitive landscape from competitive blind spots (prior to entering an online market) can save you months of frustration. You should select keywords within your reach and create ...
READ MORE
This SEO video discusses the importance of understanding the reason why selecting the right keywords is important; and why matching their expectation is critical for conversion. Keywords are the bridge ...
READ MORE
SEO Web Design Tips
Leaving no stone unturned is the nature of SEO, sometimes, you need to go back and look for opportunities to republish useful information for those who may have missed it ...
READ MORE
Does Your Company Have a Business Blog?
How to Use SEO to Increase Website Traffic
SEO Web Design and Principles of Usability
Stop Building Worthless Links!
What is SEO, Seriously?
Where Is The SEO Backlink Sweet Spot?
Consumers Surf with Purpose
Search Engine Strategies That Work
SEO Tips to Improve Rankings
SEO Web Design Tips

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “Squeeze Pages and SEO
  1. buy custom term paper says:

    These tips are good! To buy custom term paper and to implement all your dreams.

  2. gukster says:

    Great tips! Thanks surely be able to use it. There is a sensational theme that has come out recently which makes life a whole lot easier. Check it out so you would have more options. http://www.optimisepress.com/.

  3. gukster says:

    Great tips! Thanks surely be able to use it. I use squeeze page all the time. They are very effective. There is a sensational theme that has come out recently which makes life a whole lot easier. Check it out so you would have more options. http://www.optimisepress.com/.

  4. This article is great, thank you for sharing!

  5. these rules are really important. thes tips are a good complement an article on my blog

Comments are closed.