in Internet Marketing by Jeffrey_Smith

Love them or hate them Squeeze pages make people money based on “how they sell” more than “what they are selling”… Using SEO is great (for a finely-tuned offer), but if there is no conversion objective, call to action or value, sending traffic (no matter how vast) is a moot point.

direct-response-squeeze-pages

How Squeeze Pages Put the Squeeze on Your Wallet!

RULE #1:

Forget What You “THINK” you Know! If you are struggling to move products or services online, it’s time to put your ego in the back seat, forget about what you thought works and learn (from studying) offers from real people who make a living by positioning offers for consumers-in-need and study the cues they utilize to get people to whip out their credit cards or go to Paypal and “take action” day in and day out.

What tactics are prominent in the online conversion process for squeeze pages?

  • Benefits
  • Value
  • Countering Mental Objections
  • Reinforcing their Solution
  • Scarcity

and other proven online tactics.

RULE #2:

Implement the “Problem/Solution, Action/Reward” Modality: If you implement some form of online marketing on your website, there is always room for improvement. Let’s use http://growyourmartialartsschool.com/ as a case study (this is not an affiliate link) but since I used their site, the least I can do is link to it to show my appreciation for their layering process.

You can learn a great deal from observing the format of “how the sell” and lead your mind through a carefully selected process until every instinct yells “buy it now”, it’s a great value – if the offer (a) structured its mental argument properly (b) conveys immediate value (c) ignites your emotional impulse purchase or (d) appeals to your dilemma / circumstance – to solve your current problem. Often, you may observe affiliate marketing employs:

  • A keyword rich domain.
  • Minimal distractions for the theme (so you can focus on the offer).
  • Proper segmentation (in this instance a martial art schools who doesn’t know how to market themselves) and
  • Have a great price point (which they can scale) 1000 conversion x $27 = more seed capital to scale using multiple sites and products on auto-pilot.

Using this example, the $27 / month (less than a coffee a day) seems like nothing compared to “the value you get”. Disregard “what they are selling” just look at “How”.

This is an excellent example of what works on the web (since you may never see that visitor again) and they emphasize scarcity, and virtually counter every assumed mental objective and win the argument in every logical compelling variable of why you should buy their solution.

All that is missing is traffic (which is easy to jumpstart with PPC) when you find how your offer converts, you can spend up to ½ of the conversion amount per day to “get more traffic”, use other affiliates if you created the offer) or target specific keywords using SEO for immediate benefit (then stem into multiple keywords over time). Observe the action words such as:

  • How to (know how)
  • You will Receive (value-rich benefit)
  • A 4 step process (using numbers to convey specificity) to unify the left/right brain to reinforce and emotional impulse-purchase.
  • Act now (scarcity)
example-a

The appeal of "benefits" - in action

Another example of benefit-rich intro and follow up:

example-b

Stage 2- appealing to logic and emotion

This is copy that sells; love it or hate it – it works on a large population of those who stumble upon them. Despite how cheesy or tacky squeeze pages seem, they work and it’s not from the attractive designs they employ, it is the copy and format of the copy, the voice and the value they promise that set the tone for conversion.

So, the next time you consider scoffing at one, take time to study the undertones and determine which action reward modality you can put in place for your offers. 

Read More Related Posts
Applied SEO (In Theory and Application)
Resources are typically sparse when referring to SEO. For that reason, today's post serves as a summary of strategies for those who like to apply SEO rather than just read ...
READ MORE
65% of competitive keywords are captured as a result of superior on page optimization. Its not always the off page optimization that is the deciding factor.  Dealing with link loss ...
READ MORE
SEO Tips to Maximize Your SEO Campaign
There are four phases or rather steps that an SEO campaign progresses through in order to reach its ultimate ranking objectives. We have outlined them briefly below and provided tips ...
READ MORE
Are You Ignoring Other Types of Traffic?
For those involved in internet marketing, the need to be aware that the vast umbrella of relevance and the medium of user engagement is constantly expanding and SERP traffic (search engine ...
READ MORE
Short-Term Gain or Long Term Growth? Which is More Important?
Search engine optimization requires patience to manifest results. Unlike other more immediate forms of marketing and promotion, SEO requires a delicate balance of constant refinement, flexibility and perseverance required in ...
READ MORE
It’s easy to point fingers when the phone is not ringing and the leads have trickled to a halt. But is that really the best way to optimize your business? Instead ...
READ MORE
Have you ever wondered how to SEO your website by mapping themed keywords into a silo site architecture? Today's post will provide a very simple method for determining where a keyword ...
READ MORE
SEO and Intent: Where Search Meets Results
Knowing where people are looking is the first rule of search. SEO is only useful as a medium to deliver relevant consumers to your website. If it fails to do ...
READ MORE
SEO Tips for Sitemaps
Just like the real world, you have to crawl before you walk, the same applies for SEO and getting pages indexed in search engines that need to be crawled and ...
READ MORE
SEO Wisdom - If you only knew then, what you know now!
Often you hear people say, "if I only knew then what I know now", and how things would be different if I could have applied the pearls of wisdom from ...
READ MORE
Applied SEO (In Theory and Application)
Dealing with Link Loss
SEO Tips to Maximize Your SEO Campaign
SEO and (SERP) Traffic is Only One Type
SEO Positioning or Market Share, Which Matters More?
Don’t Blame the SEO!
How to SEO Your Website
SEO and Intent: Where Search Meets Results
SEO Tips for Sitemaps
SEO Principles and the Wisdom of Applied SEO

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “Squeeze Pages and SEO
  1. buy custom term paper says:

    These tips are good! To buy custom term paper and to implement all your dreams.

  2. gukster says:

    Great tips! Thanks surely be able to use it. There is a sensational theme that has come out recently which makes life a whole lot easier. Check it out so you would have more options. http://www.optimisepress.com/.

  3. gukster says:

    Great tips! Thanks surely be able to use it. I use squeeze page all the time. They are very effective. There is a sensational theme that has come out recently which makes life a whole lot easier. Check it out so you would have more options. http://www.optimisepress.com/.

  4. This article is great, thank you for sharing!

  5. these rules are really important. thes tips are a good complement an article on my blog

Comments are closed.