in Link Building by Jeffrey_Smith

In the competitive realm of SEO, honest business people are often tempted to resort to less-than-honest forms of internet marketing. We’ve all heard the rumors about competitors clicking on your PPC ads thousands of times to drive up your fees and we’ve all seen the spammers who post content on any blog post they can get their hands on just so they can post a link.

Building Links Naturally

Could This Possibly be a Sponsored Link? Hmmm...

Not only is this NOT the way these tools were meant to be used, but you also run the risk of being reported. Good news – there’s a better way! Although link building is a key component of SEO, you don’t have to resort to “black-hat” methods to prop-up your site.

In a recent blog, Matt Cutts listed several methods of link building that are not only effective, but good for the community. Cutts discussed methods such as social media, blogging, original research and much more. Basically, it all boiled down to creating something noteworthy that people will want to share.

Consider social media. It’s not uncommon for people to spend hours a day on platforms like Facebook and Twitter. It makes sense to create interesting and interactive pages or posts for your business. People are already there on the site – if you give them something they WANT to see, they WILL look at it and share it and link to it. Also, Digg is a great resource if you have something special, humorous or outlandish to share.

The same goes for blogging. If you have information that other people want to know, all you have to do is blog it and then it’s out there for everyone. As a business person, you will most likely have a stronger knowledge of your product/service than your consumer.

Sharing that insight through a blog on your site is a great way to attract those who are most likely to buy from you. If your target market is visiting your site to get information, there’s a strong chance they will also visit your site when they’re ready to make a purchase.

Links are designed to show relationships among sites – the more links a site has, the more relationships it has with other sites, and the more respected it is in the online community. Think of a paid link as buying your friends – it may work for a while but, eventually, you’ll realize that it’s better to have a few real, quality friends, than a lot of superficial ones. 

Read More Related Posts
The Search Process
In the past we discussed SEO principals like legacy pages and the IR repository, how to funnel link weight and sculpt on page factors, internal links, deep links, trust rank ...
READ MORE
Link Building and Off Page Ranking Factors
After stumbling across a competitors attempt at link building, let's just say that now I know why Google enforces quality control in context to contrived off page SEO and off ...
READ MORE
Avoiding SEO Errors
Despite the notion that SEO is simple, one mistake from syntax or a flawed setting could take weeks for a website to recover. Be warned, SEO is more than just ...
READ MORE
Creating Self Sufficient SEO
What started as a topical SEO post on how your website should build it's own links evolved into a white paper on search engine optimization strategies and optimization tactics. Keep ...
READ MORE
Google Debuts Real-Time Search
With information flying around the web at breakneck speeds, Google has once again added a new layer of information retrieval and data aggregation with real-time search to the traditional search ...
READ MORE
Stop Targeting Keywords, Target Search Behavior Instead
Regardless of whether your online marketing campaign utilizes  SEM (search engine marketing) or SEO (search engine optimization), keywords are responsible for translating intent. Keywords are the words people use when trying ...
READ MORE
Context is currency for Increasing Sales Conversions
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) entail bridging the gap of relevance that connect supply and demand, provider and user or any other type of dualistic cyclical ...
READ MORE
Sure, SEO Delivers Traffic, But What Happens When They Get There?
So now that you have visitors, what's next? Granted, SEO is about driving traffic, but what happens when your SEO has fulfilled its purpose and that traffic arrives? They say ...
READ MORE
Rankings, Conversions and SEO Accountability
When top level management is looking for a scapegoat to "pin to the wall" about deviating sales conversions for your website, don't blame the SEO guy for merely doing his ...
READ MORE
3 SEO Tools for On Page and Off Page SEO
When you’re tired of playing childish games like leap-frog in the search results with your competition and are ready to change the subject from recess to biology and literally dissect ...
READ MORE
SEO and Adaptation
Link Building and Off Page SEO Ranking Factors
Avoiding SEO Errors
Create Self-Sufficient SEO
Will Google Real Time Search Eclipse The Static
Stop Targeting Keywords, Target Behaviors
Context is Currency: Keywords and Sales Conversion
Sure, SEO Delivers Traffic, But What Happens When
Rankings, Conversions and SEO Accountability
SEO Tools for On Page & Off Page

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “SEO Links: The Way They Were Meant To Be
  1. Justin says:

    Hi Jeffrey,

    How do you feel about blog commenting? By spammers I presume you mean those people that go to blogs and post comments like “nice post, I enjoyed it”?

    Do you think actually adding a proper comment that adds to the discussion and then leaving a link is ok?

    Justin

  2. Hi Justin:

    The take is really (1) when they leave a spammy name as the anchor and (2) generic nice post! comments that do not add value or (3) are completely way off topic.

    One quick way to identify spam if you are uncertain is to (1) copy the comment (2)open a Google search (3) paste the comment “wrapped in quotes” to toggle phrase match and see if any copies appear.

    If you see multiple instances of that phrase, then you have been duped and someone is either (a) automating spam or (b) extremely lazy and sloppy.

    We are going to start deleting anyone using anchor text in their name from this point forward, there is not enough time in the day to go through each comment that is questionable.

    So, really it boils down to if it is relevant and useful to others as well as respects the relevance of the post.

    At least in my opinion…

  3. Justin says:

    Thanks Jeffrey,

    It must get extremely annoying and time consuming to delete the spammy comments.

    I wasn’t referring to this blog when asking about how you felt about blog comments by the way, but rather as a method of link building overall. I read a lot of opinions about it but my own thoughts are that it’s ok, so long as a person adds relevant, unique and useful comments when leaving a link. Some people (especially on forums) believe that any comment that has a link in it is spammy, even if the comment is useful and the link is at the end of the comment, eg:

    *Useful comment*

    Justin
    URL

    I guess what I’m wondering is whether it’s ok to do that or whether it’s a bit grey hat.

    Thanks for your insight, much appreciated.

    Justin

  4. Hello Jeff,

    First, I hope you don’t mind me using a website as a name… Anyways, I’d also like to say that pretty much all of the statements are true. Nowadays, the common trend of seo nowadays is what some would say as ‘interaction’, a reason why social media sites like facebook and twitter became a target for those people aiming to gain alot of traffic. Also, I don’t think that buying links is a wise choice as I have read in one blogpost that it is against Google’s terms(I am not really sure about this but I think it’s alright if one doesn’t get caught!lol). Have a good day!

Comments are closed.