in Link Building by Jeffrey_Smith

In the competitive realm of SEO, honest business people are often tempted to resort to less-than-honest forms of internet marketing. We’ve all heard the rumors about competitors clicking on your PPC ads thousands of times to drive up your fees and we’ve all seen the spammers who post content on any blog post they can get their hands on just so they can post a link.

Building Links Naturally

Could This Possibly be a Sponsored Link? Hmmm...

Not only is this NOT the way these tools were meant to be used, but you also run the risk of being reported. Good news – there’s a better way! Although link building is a key component of SEO, you don’t have to resort to “black-hat” methods to prop-up your site.

In a recent blog, Matt Cutts listed several methods of link building that are not only effective, but good for the community. Cutts discussed methods such as social media, blogging, original research and much more. Basically, it all boiled down to creating something noteworthy that people will want to share.

Consider social media. It’s not uncommon for people to spend hours a day on platforms like Facebook and Twitter. It makes sense to create interesting and interactive pages or posts for your business. People are already there on the site – if you give them something they WANT to see, they WILL look at it and share it and link to it. Also, Digg is a great resource if you have something special, humorous or outlandish to share.

The same goes for blogging. If you have information that other people want to know, all you have to do is blog it and then it’s out there for everyone. As a business person, you will most likely have a stronger knowledge of your product/service than your consumer.

Sharing that insight through a blog on your site is a great way to attract those who are most likely to buy from you. If your target market is visiting your site to get information, there’s a strong chance they will also visit your site when they’re ready to make a purchase.

Links are designed to show relationships among sites – the more links a site has, the more relationships it has with other sites, and the more respected it is in the online community. Think of a paid link as buying your friends – it may work for a while but, eventually, you’ll realize that it’s better to have a few real, quality friends, than a lot of superficial ones. 

Read More Related Posts
Is SEO Like Real Estate?
With so many analogies to select from, drawing parallels across multiple industries to describe specific aspects of SEO often aids the process of elaborating similar concepts. Today's analogy for search ...
READ MORE
Many of you may have noticed your homepage disappearing for certain keywords or rankings in search engines only to be replaced by an internal “more relevant” internal page. While this ...
READ MORE
Do Your Pages Suffer from the Search Engine Shuffle?
Search engine optimization (SEO) is all about ranking your pages in the highest possible position in the search engine result pages. The great thing about search engine positioning is, a higher ...
READ MORE
Many of you may be wondering, what is it that search engines look for in a good design? Why is it, for example that some websites rise to the top ...
READ MORE
Is there such a thing in SEO as the off-page inbound link sweet spot? Meaning, finding the tipping-point for inbound links per URL, per keyword… Based on our heuristic testing, absolutely! ...
READ MORE
How to Create A Plan B for SEO Rankings
Does your website have a plan B for SEO rankings? Specifically, does each landing page and its corresponding keywords have a best case alternative or worst case alternative in the ...
READ MORE
Keyword Relevance and SEO
Is it better to focus on keywords or on market share instead? If your website has a dominant market position, the keywords visitors use to find your website are irrelevant. ...
READ MORE
An Overview on SEO/SEM Consulting
Depending on the type of website, it's niche or industry and the level of competition, each requires a distinct tact to be effective amidst the countless competitors who are all ...
READ MORE
The Other Side of SEO (as Seen by Search Engines)
In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance. A few weeks ago SEO specialists ...
READ MORE
I Just wanted to share a quick SEO strategy for balancing link weight. Have you ever used a tiered link strategy? Although there may be other names for it, personally, ...
READ MORE
Is SEO Like Real Estate?
Homepage Replaced by Internal Page in Google SERPs
SEO and The Search Engine Shuffle
Search Engine Optimization Using Content, Design, Links &
Where Is The SEO Backlink Sweet Spot?
How to Create A Plan B for SEO
Keyword Relevance and SEO
An Overview on SEO/SEM Consulting
The Other Side of SEO (as Seen by
Managing Link Weight and Building Link Insurance!

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “SEO Links: The Way They Were Meant To Be
  1. Justin says:

    Hi Jeffrey,

    How do you feel about blog commenting? By spammers I presume you mean those people that go to blogs and post comments like “nice post, I enjoyed it”?

    Do you think actually adding a proper comment that adds to the discussion and then leaving a link is ok?

    Justin

  2. Hi Justin:

    The take is really (1) when they leave a spammy name as the anchor and (2) generic nice post! comments that do not add value or (3) are completely way off topic.

    One quick way to identify spam if you are uncertain is to (1) copy the comment (2)open a Google search (3) paste the comment “wrapped in quotes” to toggle phrase match and see if any copies appear.

    If you see multiple instances of that phrase, then you have been duped and someone is either (a) automating spam or (b) extremely lazy and sloppy.

    We are going to start deleting anyone using anchor text in their name from this point forward, there is not enough time in the day to go through each comment that is questionable.

    So, really it boils down to if it is relevant and useful to others as well as respects the relevance of the post.

    At least in my opinion…

  3. Justin says:

    Thanks Jeffrey,

    It must get extremely annoying and time consuming to delete the spammy comments.

    I wasn’t referring to this blog when asking about how you felt about blog comments by the way, but rather as a method of link building overall. I read a lot of opinions about it but my own thoughts are that it’s ok, so long as a person adds relevant, unique and useful comments when leaving a link. Some people (especially on forums) believe that any comment that has a link in it is spammy, even if the comment is useful and the link is at the end of the comment, eg:

    *Useful comment*

    Justin
    URL

    I guess what I’m wondering is whether it’s ok to do that or whether it’s a bit grey hat.

    Thanks for your insight, much appreciated.

    Justin

  4. Hello Jeff,

    First, I hope you don’t mind me using a website as a name… Anyways, I’d also like to say that pretty much all of the statements are true. Nowadays, the common trend of seo nowadays is what some would say as ‘interaction’, a reason why social media sites like facebook and twitter became a target for those people aiming to gain alot of traffic. Also, I don’t think that buying links is a wise choice as I have read in one blogpost that it is against Google’s terms(I am not really sure about this but I think it’s alright if one doesn’t get caught!lol). Have a good day!

Comments are closed.